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A CONTEMPORARY TAKE ON WOOL — We Norwegians is an apparel company based in Voss, Norway, with focus on the design and manufacture of premium wool products. — The designs are a mix of modern basics and traditional Norwegian knitting patterns.
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— A CONTEMPORARY TAKE ON WOOL —
2 2015WE NORWEGIANS
— KAROLINE: SETESDAL HENLEY, BLACK —
32015 WE NORWEGIANS
A CONTEMPORARY TAKE ON WOOL—
We Norwegians is an apparel company based in Voss, Norway, with focus on the design and manufacture
of premium wool products. As newborns, Norwegians are wrapped in soft wool blankets and continue to wear wool as they grow up – all year round. The idea behind
We Norwegians is to take the natural benefits that wool has and incorporate them into functional contemporary
design, that can be dressed up or worn causally.—
The designs are a mix of modern basics and traditional Norwegian knitting patterns.
— JUVET LANDSCAPE HOTEL, VALLDAL —
4 2015WE NORWEGIANS
JUVET LANDSCAPE HOTEL, VALLDAL—
Juvet Landscape Hotel – created by architects Jensen & Skodvin, location for our very first photo shoot. The architecture and
landscape work together in perfect harmony without impacting the surroundings; this is in keeping with We Norwegian’s philosophy.
—The design elements of our garments should not
overshadow the consistent quality of the wool and the traditional Norwegian knitting patterns.
— KAROLINE: SETESDAL JACKET, GREY MELANGE — HEGE: SETESDAL ROUNDNECK, GREY MELANGE —
— JUVET LANDSCAPE HOTEL, VALLDAL —
52015 WE NORWEGIANS
6 2015WE NORWEGIANS
— KAROLINE: SETESDAL JACKET, GREY MELANGE —
72015 WE NORWEGIANS
— JUVET LANDSCAPE HOTEL, VALLDAL —
8 2015WE NORWEGIANS
HARDANGER RETREAT, KJEPSO—
This retreat was designed and built by Todd Saunders and Tommie Wilhelmsen. A self-initiated and self-financed project.
The main dilema for emerging architects is finding clients willing to take a chance with young, enthusiastic architects that have limited experience. When Saunders & Wilhelmsen first started
their firm, they went looking for plots, rather than clients, to build an experimental structure. Doing this, they could pursue their
architectural vision in line with their convictions: uncompromising, original and respect for the landscape.
— HARDANGER RETREAT, KJEPSO —
92015 WE NORWEGIANS
— FINN: REKKJER ROUNDNECK, BLACK —
10 2015WE NORWEGIANS
— KJERSTI : FROST SHAWL, GREY MELANGE —
112015 WE NORWEGIANS
STEINBOLIGEN, FINSE—
Steinboligen is located at Finse, 1,222 meters above sea level by the Bergen–Oslo railway. Steinboligen is both the oldest
and newest building at Finse, refurbished in 2009, by Alliance Arkitekter with Snøhetta. Large panoramic windows have been cut
out in the south facade giving a fantastic view across the Finse lake, towards the Hardangerjøkul glacier.
— STEINBOLIGEN, FINSE —
12 2015WE NORWEGIANS
— AMALIE: SETESDAL JACKET, GREY MELANGE / BASE ONE TEE, BLACK / SKUTLE SCARF, BLACK —
132015 WE NORWEGIANS
— ELLA: FROST SHAWL, BLACK — LINEA: FROST SHAWL, GREY MELANGE — LOCATION: STEINBOLIGEN, FINSE —
14 2015WE NORWEGIANS
— GEORGIOUS: SKUTLE CARDIGAN, GREY MELANGE / BASE ONE TEE, WHITE / SKUTLE SCARF, GREY —
— STEINBOLIGEN, FINSE —
15WE NORWEGIANS2015
— HEGE: SETESDAL CARDIGAN, GREY MELANGE —
16 2015WE NORWEGIANS
172015 WE NORWEGIANS
— HEGE: SETESDAL CARDIGAN, BLACK —
VAAGHALS, OSLO—
Vaaghals restaurant – situated in the Barcode district of Oslo – explores the heritage of Norwegian food, presented
in contemporary dishes. Large glass windows – stretching from ceiling to floor and wall to wall – provide an incredible panorama
of the Oslofjord, the waterfront and Opera House.—
The elegant and and modern Scandinavian interior creates the perfect scene to enjoy the exciting flavours of Norway.
WE NORWEGIANS
— THE DESIGNER —
18 2015WE NORWEGIANS
WE NORWEGIANS
TOVE GRANE—
The founder and designer of We Norwegians is Tove Grane. She graduated from Esmod Oslo in 1996,
and has worked in the fashion industry ever since.—
With years of experience and knowledge, she decided to bring her love for wool, sustainability and Norwegian knits together with
contemporary design, to create the label We Norwegians.—
After careful planning and sourcing of the best suppliers and yarns, the brand was launched in October 2014.
— THE DESIGNER —
192015 WE NORWEGIANS
20 2015WE NORWEGIANS — HEGE: SETESDAL HENLEY, NAVY —
212015 WE NORWEGIANS
— WE NORWEGIANS —
22 2015WE NORWEGIANS
No 1005
SETESDALROUNDNECK
100% MERINO WOOL
ITALIAN YARN
JACQUARD KNIT
MACHINE WASHABLE
MADE IN EUROPE
NAVY – GREY MELANGE – BLACK
BLACK PEWTER – CAMEL
— WOMEN —
BL
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232015 WE NORWEGIANS
— WOMEN —
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24 2015WE NORWEGIANS
No XXXXXXXX
STYLENAVN
STOFFSTOFFSTOFFSTOFFSTOFF
GARNGARNGARNGARN
TEKNIKKTEKNIKKTEKNIKKTEKNIKK
VASKVASKVASKVASKVASK
PRODUSERTPRODUSERTPRODUSERTPRODUSERT
No 1006
SETESDALHENLEY
100% MERINO WOOL
ITALIAN YARN
JACQUARD KNIT
MACHINE WASHABLE
MADE IN EUROPE
NAVY – GREY MELANGE – BLACK
BLACK PEWTER – CAMEL
BL
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— WOMEN —
NA
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— WOMEN —
CA
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NA
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— WOMEN —
No 1007
SETESDALCARDIGAN
100% MERINO WOOL
ITALIAN YARN
JACQUARD KNIT
MACHINE WASHABLE
MADE IN EUROPE
NAVY – GREY MELANGE – BLACK
BLACK PEWTER
BL
AC
K P
EW
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— WOMEN —
BL
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NA
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— WOMEN —
No 1122
SETESDALBOYFRIEND CARDIE
100% MERINO WOOL
ITALIAN YARN
JACQUARD KNIT
MACHINE WASHABLE
MADE IN EUROPE
BLACK PEWTER – NAVY
292015 WE NORWEGIANS
No 1123
SETESDALDRESS
100% MERINO WOOL
ITALIAN YARN
JACQUARD KNIT
MACHINE WASHABLE
MADE IN EUROPE
BLACK PEWTER – NAVY
BL
AC
K P
EW
TE
RB
LA
CK
PE
WT
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— WOMEN —
30 2015WE NORWEGIANS
GR
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ME
LA
NG
EB
LA
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NA
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No 1008
SETESDALJACKET
100% MERINO WOOL
ITALIAN YARN
JACQUARD KNIT
MACHINE WASHABLE
MADE IN EUROPE
NAVY – GREY MELANGE – BLACK
— WOMEN —
312015 WE NORWEGIANS
No 1084
BASE TWOJACKET
100% MERINO WOOL
ITALIAN YARN
SOLID COLORED JACQUARD KNIT
MACHINE WASHABLE
MADE IN EUROPE
BLACK – GREY MELANGE
BL
AC
K
— WOMEN —
GR
EY
ME
LA
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32 2015WE NORWEGIANS
— WOMEN —
DA
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BU
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332015 WE NORWEGIANS
— WOMEN —
No 1058
BASE ONEHENLEY
100% MERINO WOOL
ITALIAN YARN
SINGLE JERSEY
MACHINE WASHABLE
MADE IN EUROPE
WHITE – DARK DENIM – BURGUNDY – BLACK
34 2015WE NORWEGIANS
No 1056
BASE ONETEE
100% MERINO WOOL
ITALIAN YARN
SINGLE JERSEY
MACHINE WASHABLE
MADE IN EUROPE
WHITE – DARK DENIM – BURGUNDY – BLACK
— WOMEN —
352015 WE NORWEGIANS
DA
RK
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NIM B
LA
CK
BU
RG
UN
DY W
HIT
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— WOMEN —
36 2015WE NORWEGIANS
No 1018
REKKJERROUNDNECK
100% MERINO WOOL
ITALIAN YARN
JACQUARD KNIT
MACHINE WASHABLE
MADE IN EUROPE
BLACK – NAVY
BL
AC
K
— WOMEN —
372015 WE NORWEGIANS
No XXXXXXXX
STYLENAVN
STOFFSTOFFSTOFFSTOFFSTOFF
GARNGARNGARNGARN
TEKNIKKTEKNIKKTEKNIKKTEKNIKK
VASKVASKVASKVASKVASK
PRODUSERTPRODUSERTPRODUSERTPRODUSERT
No 1089
REKKJERHENLEY
100% MERINO WOOL
ITALIAN YARN
JACQUARD KNIT
MACHINE WASHABLE
MADE IN EUROPE
BLACK – NAVY
NA
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BL
AC
K
— WOMEN —
38 2015WE NORWEGIANS
No 1067
FROSTJACKET
100% MERINO WOOL
ITALIAN YARN
JACQUARD KNIT
BRUSHED
MACHINE WASHABLE
MADE IN EUROPE
BLACK – GREY MELANGE – CHARCOAL – LIGHT GREY MELANGE
— WOMEN —
GR
EY
ME
LA
NG
EB
LA
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— WOMEN —
CH
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LA
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— WOMEN —
LIG
HT
GR
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BL
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KG
RE
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CH
AR
CO
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412015 WE NORWEGIANS
— WOMEN —
No 1069
FROSTSHAWL
100% MERINO WOOL
ITALIAN YARN
JACQUARD KNIT
BRUSHED
MACHINE WASHABLE
MADE IN EUROPE
GREY MELANGE – LIGHT GREY – CHARCOAL – BLACK
42 2015WE NORWEGIANS
— WOMEN —
No 1091
FROSTCOAT
100% MERINO WOOL
ITALIAN YARN
JACQUARD KNIT
BRUSHED
MACHINE WASHABLE
MADE IN EUROPE
LIGHT GREY MELANGE – CHARCOAL
CH
AR
CO
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LIG
HT
GR
EY
ME
LA
NG
E
432015 WE NORWEGIANS
BL
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GR
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No 1128
SKUMRINGHENLEY
100% MERINO WOOL
ITALIAN YARN
JACQUARD KNIT
MACHINE WASHABLE
MADE IN EUROPE
GREY – BLUE
— WOMEN —
44 2015WE NORWEGIANS
GR
EY
ME
LA
NG
EB
LA
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NA
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No 1078
BASE TWOPANTS
100% MERINO WOOL
ITALIAN YARN
JACQUARD KNIT
MACHINE WASHABLE
MADE IN EUROPE
NAVY – GREY MELANGE – BLACK
— WOMEN —
452015 WE NORWEGIANS
46 2015WE NORWEGIANS
No 1081
BASE TWOJUMPSUIT
100% MERINO WOOL
ITALIAN YARN
JACQUARD KNIT
MACHINE WASHABLE
MADE IN EUROPE
GREY MELANGE – BLACK
BL
AC
KG
RE
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AN
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— WOMEN —
472015 WE NORWEGIANS
BL
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KG
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NA
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No 1121
RIBBTIGHTS
100% MERINO WOOL
ITALIAN YARN
JACQUARD KNIT
MACHINE WASHABLE
MADE IN EUROPE
NAVY – GREY MELANGE – BLACK
— WOMEN —
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48 2015WE NORWEGIANS
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No XXXXXXXX
STYLENAVN
STOFFSTOFFSTOFFSTOFFSTOFF
GARNGARNGARNGARN
TEKNIKKTEKNIKKTEKNIKKTEKNIKK
VASKVASKVASKVASKVASK
PRODUSERTPRODUSERTPRODUSERTPRODUSERT
— JULIAN: BASE ONE TEE, BLACK —
WE NORWEGIANS
— WE NORWEGIANS —
50 2015WE NORWEGIANS
BL
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KG
RE
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NA
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No 1001
SETESDAL ½-ZIP
100% MERINO WOOL
ITALIAN YARN
JACQUARD KNIT
MACHINE WASHABLE
MADE IN EUROPE
NAVY – GREY MELANGE – BLACK
BLACK PEWTER
— MEN —
512015 WE NORWEGIANS
BL
AC
K P
EW
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— MEN —
52 2015WE NORWEGIANS
No 1004
SETESDALROUNDNECK
100% MERINO WOOL
ITALIAN YARN
JACQUARD KNIT
MACHINE WASHABLE
MADE IN EUROPE
NAVY – GREY MELANGE – BLACK
BLACK PEWTER (NEW)
BL
AC
K NA
VY
— MEN —
GR
EY
ME
LA
NG
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532015 WE NORWEGIANS
— MEN —
BL
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K P
EW
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54 2015WE NORWEGIANS
BL
AC
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— MEN —
No 1015
REKKJERCARDIGAN
100% MERINO WOOL
ITALIAN YARN
JACQUARD KNIT
MACHINE WASHABLE
MADE IN EUROPE
BLACK
552015 WE NORWEGIANS
BL
AC
KNA
VY
No 1016
REKKJERROUNDNECK
100% MERINO WOOL
ITALIAN YARN
JACQUARD KNIT
MACHINE WASHABLE
MADE IN EUROPE
NAVY – BLACK
— MEN —
56 2015WE NORWEGIANS
BL
AC
K P
EW
TE
RN
AV
YC
AM
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No 1124
SETESDALV-NECK
100% MERINO WOOL
ITALIAN YARN
JACQUARD KNIT
MACHINE WASHABLE
MADE IN EUROPE
NAVY – BLACK PEWTER – CAMEL
— MEN —
572015 WE NORWEGIANS
No 1125
SKUMRINGV-NECK
100% MERINO WOOL
ITALIAN YARN
JACQUARD KNIT
MACHINE WASHABLE
MADE IN EUROPE
BLACK – BLUE
BL
UE
— MEN —
BL
AC
K
58 2015WE NORWEGIANS
No 1127
SKUMRINGCREW NECK
100% MERINO WOOL
ITALIAN YARN
JACQUARD KNIT
MACHINE WASHABLE
MADE IN EUROPE
BLUE – BLACK
BL
UE
BL
AC
K
— MEN —
592015 WE NORWEGIANS
BL
AC
KN
AV
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No 1130
BASE TWOCOLBLOCK
CREW NECK
100% MERINO WOOL
ITALIAN YARN
JACQUARD KNIT
MACHINE WASHABLE
MADE IN EUROPE
NAVY – GREY MELANGE – BLACK
— MEN —
GR
EY
ME
LA
NG
E
60 2015WE NORWEGIANS
BL
AC
KW
HIT
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AR
K D
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No 1053
BASE ONETEE
100% MERINO WOOL
ITALIAN YARN
SINGLE JERSEY
MACHINE WASHABLE
MADE IN EUROPE
WHITE – DARK DENIM – BLACK
— MEN —
612015 WE NORWEGIANS
WH
ITE
DA
RK
DE
NIM
BL
AC
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No 1054
BASE ONESCOOP NECK
100% MERINO WOOL
ITALIAN YARN
SINGLE JERSEY
MACHINE WASHABLE
MADE IN EUROPE
WHITE – DARK DENIM – BLACK
— MEN —
62 2015WE NORWEGIANS
GR
EY
ME
LA
NG
EB
LA
CK
CH
AR
CO
AL
— MEN —
NA
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632015 WE NORWEGIANS
No 1086
BASE TWOCREWNECK
100% MERINO WOOL
ITALIAN YARN
SOLID COLORED JACQUARD KNIT
MACHINE WASHABLE
MADE IN EUROPE
NAVY – GREY MELANGE – CHARCOAL – BLACK
— MEN —
64 2015WE NORWEGIANS
No 1068
FROSTCREWNECK
100% MERINO WOOL
ITALIAN YARN
JACQUARD KNIT
BRUSHED
MACHINE WASHABLE
MADE IN EUROPE
GREY MELANGE
GR
EY
ME
LA
NG
E
— MEN —
652015 WE NORWEGIANS
No 1071
FROST½-ZIP
100% MERINO WOOL
ITALIAN YARN
JACQUARD KNIT
BRUSHED
MACHINE WASHABLE
MADE IN EUROPE
BLACK – GREY MELANGE
BL
AC
K
— MEN —
GR
EY
ME
LA
NG
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66 2015WE NORWEGIANS
BL
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KG
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AN
GE
CH
AR
CO
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No 1090
BASE TWO½-ZIP
100% MERINO WOOL
ITALIAN YARN
SOLID COLORED JACQUARD KNIT
MACHINE WASHABLE
MADE IN EUROPE
GREY MELANGE – CHARCOAL – BLACK
— MEN —
— TODD SAUNDERS: SETESDAL ROUNDNECK, NAVY / SETESDAL SCARF, NAVY —
672015 WE NORWEGIANS
AURLAND LOOKOUT—
Driving up the mighty mountains of Aurland, you can stop and take in the incredible fjord filled view from the lookout,
designed by Todd Saunders and Tommie Wilhelmsen. Contemporary, simple and beautiful; this project is part
of a national program on tourist routes commissioned by the Norwegian Highway Department.
WE NORWEGIANS
WE NORWEGIANS
— WE NORWEGIANS —
70 2015WE NORWEGIANS
No 1033
SKUTLESCARF
70% MERINO WOOL / 30% SILK
ITALIAN YARN
WOVEN JACQUARD
DRY CLEAN ONLY
MADE IN ITALY
BURGUNDY – LIGHT GREY – BLACK – NAVY
— SCARVES —
LIG
HT
GR
EY
BU
RG
UN
DY
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— SCARVES —
NA
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NA
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BL
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— SCARVES —
No 1034
REKKJERSCARF
100% MERINO WOOL
ITALIAN YARN
WOVEN JACQUARD
DRY CLEAN ONLY
MADE IN ITALY
BLACK – NAVY
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— SCARVES —
74 2015WE NORWEGIANS
No 1035
SETESDALSCARF
100% MERINO WOOL
ITALIAN YARN
WOVEN JACQUARD
DRY CLEAN ONLY
MADE IN ITALY
BLACK – BURGUNDY – CHARCOAL – NAVY
— SCARVES —
BL
AC
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BU
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UN
DY
CH
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NA
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— SCARVES —
WE NORWEGIANS
— WE NORWEGIANS —
— WOOL —
To a certain degree,
wool is considered
water repellent.
Light rain, snow and
small spills will stay on
the surface or run off
the fabric.
Wool garments do not
soil or wrinkle easily,
making care easy. And
since you don’t have
to wash your wool
garments often, it’s
good for our planet.
Did you know that wool
is self-extinguishing;
if exposed to flames, it
chars or smolders.
Good to know if you
get too close to the
campfire!
COMFORT
—
Wool can easily absorb up to 30% of its own weight in
moisture without feeling damp or clammy. It wicks moisture
away from the body, keeping you warm without feeling wet.
Wool functions as a temperature regulator, protecting the
body in both cold and warm conditions. To a certain degree,
wool is considered water repellent. Light rain, snow and small
spills will stay on the surface or run off the fabric.
WEARABILITY
—
Wool garments do not soil or wrinkle easily, making care
easy. And since you don’t have to wash your wool garments
often, it’s good for our planet. Wool is self-extinguishing; if
exposed to flames, it chars or smolders. Good to know if you
get too close to the campfire!
MERINO WOOL
—
The Merino is an economically influential breed of sheep
prized for its wool. The breed is originally from Turkey and
central Spain (Castille), and its wool was highly valued
already in the Middle Ages. Today, Merinos are still regarded
as having some of the finest and softest wool of any sheep.
Merino wool is finely crimped and soft. Merino needs to be
shorn at least once a year because their wool does not stop
growing. If the coat is allowed to grow, it can cause heat
stress, mobility issues, and blindness.
—
Merino is excellent at regulating body temperature,
especially when worn against the skin. The wool provides
some warmth, without overheating the wearer. It draws
moisture (sweat) away from the skin, a phenomenon known
as wicking. The fabric is slightly moisture repellent (keratin
fibers are hydrophobic at one end and hydrophilic at the
other), allowing the user to avoid the feeling of wetness.
Like cotton, wool absorbs water (up to 1/3 its weight), but,
unlike cotton, wool retains warmth when wet, thus helping
wearers avoid hypothermia after strenuous workouts
(climbs) or weather events. Like most wools, merino contains
lanolin, which has antibacterial properties. Merino is one of
the softest types of wool available, due to finer fibers and
smaller scales. Merino has an excellent warmth-to-weight
ratio compared to other wools, in part because the smaller
fibers have microscopic cortices of dead air, trapping body
heat similar to the way a sleeping bag warms its occupant.
MICRON
—
On our web site, you will see that each garment has some
information about what microns (micrometer) the wool yarns
are made of. Micron is the measurement used to express the
diameter of a wool fiber. 1 micron = 1 millionth of a meter.
The lower microns are the finer fibers. Merino wool can have
as low as 10 microns, but that is quite rare. Merino wool is
generally less than 24 micron. Merino wool qualities that are
less than 21.5 micron will feel comfortable and soft on your
skin, and they will not feel itchy. We Norwegians use yarns
with 17.5 – 21.5 micron.
— D
ES
IGN
BY
PA
PE
RP
LA
NE
—— 2015 —
— V
OS
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NO
RW
AY
—
— WWW.WENORWEGIANS.COM —
WE NORWEGIANS — BANKSMIDJA — STALLGATA 6–8 — N-5700 VOSS, NORWAYUS: WE NORWEGIANS INC — 31681 CAMINO CAPISTRANO — SAN JUAN CAPISTRANO — CA 92675 — UNITED STATES
CUSTOMERSERVICE@WENORWEGIANS.COM
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