Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006...

Web 2.0: Fact or Fiction?

Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006

Rank Brand% Growth

Jan – July 06Unique Audience (000’s) July 2006

Active Reach July 2006

1 YouTube 478% 3,585 13%

2 Flickr 131% 1,008 4%

3 MySpace 98% 3,502 13%

Fastest Growing Brands* in the UK: Jan – July 2006

*Organic growth & minimum active reach in Jan 2006 of 1.5%

What actually is “Web 2.0”?

Source: Nielsen//NetRatings MegaPanel Digital Consumer Survey, August 2006

“Websites are using increasingly sophisticated technologies to make their websites more personal, more interactive and more targeted to their users.”

David Soskin CEO Cheapflights.co.uk

“It represents the maturity of the social Internet.”Austin Kay, Managing Director, w00t!media

“It’s all about empowering the individual and through this it has changed the web forever. It's about interacting with your friends in a dynamic setting and discovering user-generated content. Whether this content is video, music or blogs it is content that you choose to discover."

Michael Birch, CEO & Co-founder, Bebo

“I’ve never heard of Web 2.0”67% of Internet users, NetRatings Digital Consumer Survey

“It's not about the technology and the data. It's about the user-centric element, the experience, and the interaction.”

Matt Farrar, Managing Director, Lightmaker

Has Web 2.0 put the ad world in a spin?

Is there revenue in Web 2.0?

• $580,000,000

• $900,000,000

• $1-2,000,000,000

• $3,000,000,000

• 99¢ vs. ??

• £100

The issues around “Web 2.0”?

• What is it?

• How is it impacting media owners?

• How will it impact advertisers?

• Is there money in it?

• What are the challenges?

3

2

1

£5,000,000

Welcome to

Who wants to know about

Web 2.0

50:50

£1,000,000

£10,000,000

4 £100,000,000

5 IPO

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPO

A: A myth

C: A fad

B: A Spiderman sequel

D: The user in charge

50:50

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPO

What is web 2.0?

A: A myth

C: A fad

B: A Spiderman sequel

50:50

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPO

What is web 2.0?

D: The user in charge

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPO

A: Negligible impact

C: Its irrelevant

B: New communities

D: Killing them off

50:50

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPO

How is Web 2.0 impacting media

owners?

A: Negligible impact

C: Its irrelevant

50:50

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPO

D: Killing them off

How is Web 2.0 impacting media

owners?

B: New communities

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPO

A: No impact

C: In the distant future

B: Impossible to tell

D: Relevance

50:50

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPO

How will Web 2.0 impact advertisers?

C: In the distant future D: Relevance

50:50

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPO

How will Web 2.0 impact advertisers?

C: In the distant future

50:50

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPO

How will Web 2.0 impact advertisers?

D: Relevance

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPO

A: Possibly

C: Maybe

B: Yes

D: No

50:50

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPO

Is there money in Web 2.0?

A: Possibly

C: Maybe

B: Yes

D: No

50:50

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPO

Is there money in Web 2.0?

A: Possibly

C: Maybe D: No

50:50

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPO

Is there money in Web 2.0?

B: Yes

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPO

A: Content screening

C: File sharing D: User safety

50:50

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPOWhat are the challenges of Web 2.0?

B: Intellectual property

A: Content screening

C: File sharing D: User safety

50:50

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPOWhat are the challenges of Web 2.0?

B: Intellectual property

A: Content screening

C: File sharing D: User safety

50:50

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPOWhat are the challenges of Web 2.0?

B: Intellectual property

The issues around “Web 2.0”?• What is it?

• How is it impacting media owners?

• How will it impact advertisers?

• Is there money in it?

• What are the challenges?

aburmaster@netratings.comjerome@wayn.com

john.cole@mediarun.net jwolf@yahoo-inc.com