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Live Landing Page Reviews:Building Better B2B Landing Pages
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Building Better B2B Landing Pages
Tim AshCEO, SiteTuners
Chair, Conversion Conference
Oli GardnerCo-founder & Creative
Director, Unbounce
#B2Blive @tim ash @unbounce
Copyright © 2012 SiteTuners - All Rights Reserved.
@ _ @
About SiteTuners
• Best-practices site blueprints (tactical or strategic)
• Landing page test plans & testing strategy
• Internal optimization team training & mentoring
• More than 1000 clients worldwide since 2002
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Tim’s Key Principles for B2B Landing Pages
• Appearance matters
• Make your call to action clear
• Ask for less information
• Cut down your text
• Show visitors why they can trust you
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012 SiteTuners - All Rights Reserved.
Copyright © 2012 SiteTuners - All Rights Reserved.
Copyright © 2012 SiteTuners - All Rights Reserved.
Copyright © 2012 SiteTuners - All Rights Reserved.
Copyright © 2012 SiteTuners - All Rights Reserved.
Copyright © 2012 SiteTuners - All Rights Reserved.
Live Reviews
#B2Blive @tim_ash @unbounce
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012 SiteTuners - All Rights Reserved.
Express Review - Special Offer
• 45 or 90-min interactive review of website or landing page
• Video transcript recorded via GoToMeeting• Video transcript recorded via GoToMeeting
• Includes AttentionWizard “attention heatmap” of your page
http //E p ess Re ie com Sta ting at onl $699http://Express-Review.com – Starting at only $699
First 3 reviews will be personally conducted by Tim Ash
Copyright © 2012, SiteTuners - All Rights Reserved.
(mention “B2BLive”) after you order
Q&A and Contact Info
Tim Ash Oli Gardner
tim@sitetuners.com (619) 223-8020 work PSTtwitter @tim_ash
oli@unbounce.com (888) 515-9161twitter @unbounce
www.linkedin.com/in/timashfacebook.com/tim.ash1skype tim_ash1
http://ca.linkedin.com/in/oligardnerhttp://www.facebook.com/unbouncehttp://www.quora.com/Oli-Gardnerhttp://unbounce com/blog/http://unbounce.com/blog/
Copyright © 2012, SiteTuners - All Rights Reserved.
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