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Webinar with Joeri Van den Bergh -- author of 'How Cool Brands Stay Hot'
Citation preview
13/03/2012
4
Opening Forever 21 Antwerp
1000 waiting
23000 visited in one day
2 min on national news
13/03/2012
5
1984, Los Angeles, CA
Chang Family
480+ stores
2010 Europe
On trend product
Several Lines, shoes accessories
Daily new styles
Wide, not deep
Very (very) affordable
13/03/2012
10
Source: InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France,
Denmark, Sweden, Netherlands, Belgium, Spain, Italy, Romania, Poland, Brazil, India, and China.
13/03/2012
21
QUESTION: What/Who are the most credible information sources to decide whether a jeans brand is appropriate for you?
Source: InSites Consulting BENELUX study for LEVI’s Europe 2008
13/03/2012
25
//Template 1 • Tekst
//Uniqueness by stealing from other industries
Unique
//Template 1 • Tekst
Unique
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