Week7 advertising midterm

Business EnglishWeek 7

Professor Hayashi

Today’s Classattendance / homeworkreviewvocabularylanguage review – articlesmidterm prepmidterm review – game!

Review – Money/Change

Question #2 Name as many of the useful

language expressions as you can for:

- interrupting- asking for clarification- clarifying- dealing with interruptions- making proposals- rejecting proposals

Question #3

Question #41967$156.9227.56%6,097,201$5.9bn

Question #5A place where company shares are bought and sold

The difference between the selling price of a product and the cost of producing it

A description of what is likely to happen in the future

The money a business makes before payment to the government

Equal parts into which the capital or ownership of a company is divided

stock market

gross marginforecast

pre-tax profits

shares

Question #6Give 3 sentences about this graph using our target vocabulary

VOCABULARYPage 47 – exercise B

VocabularyPage 47 – exercise C

1. public transport2. free samples3. slogans4. endorsement5. word of mouth6. place

Language ReviewPage 50 – ARTICLESDo exercise A, B, C

Language ReviewExercise B – Page 501. Knowledge of THE advertising code….. wishing

to work in THE advertising industry.2. …TV commercial in THE Kingdom of Saudi

Arabia3. ….. Northern Ireland make up THE UK.4. Beetle advert was one of THE most successful5. going to THE Czech Republic.6. it’s okay!7. sales conference is in THE Netherlands.8. agency in THE US.

Language ReviewExercise C – page 50

Ronaldinho smashed a window in the centuries-old cathedral of Santiago de Compostela while filming an advert for television today. Luckily for the Barcelona star, the window was only a small, modern addition to Spain’s famous cathedral in Galicia. The Brazilian blundered after being asked to try a scissor-kick beneath the cathedral’s 12th century Portico de la Gloria (Portal of Glory). ‘I asked Ronanldinho to hit the ball as hard as he could and he had the bad luck to hit the window,’ said the advert’s director Emil Sampler. ‘It was my fault.’

Useful LanguageThe structure of a

presentationINTRODUCTION, BODY,

CONCLUSIONAttention getterIntroduce yourself, topic,

plan of talk, invite questions

Midterm PrepIn groups of 6 – each person should prepare a

summary of ONE chapter (chapters 1-6)Decide on a day and time for a GROUP

STUDY SESSIONExchange copies of your chapter summariesPost a picture of your group studying on the

Facebook page for a PARTICIPATION POINTBring in copies of your summaries for

homework points next week