Welcome to Class 3 Chapter 2 Business Environments are divided into two ( 2 ) primary Categories...
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- Slide 1
- Slide 2
- Welcome to Class 3 Chapter 2
- Slide 3
- Business Environments are divided into two ( 2 ) primary
Categories External & Internal
- Slide 4
- Business Environments Environments External
GeneralCompetitiveInternal Resources Leadership
- Slide 5
- The The external environment (general (general &
competitive) 1. A ll issues, occurrences, trends, etc. that are
outside the firm 2. Issues are beyond the direct direct control of
the TMT. The The internal environment (resources (resources &
leadership) 1. A ll issues, occurrences, trends, etc. that are
within the firm 2. Issues are within the control of the TMT. Both
environments influence strategic planning
- Slide 6