Welcome to iKNOW th October, 2017magazin.know-center.tugraz.at/downloads/2017/02...Confidential, ©...

Welcome to iKNOW

11th October, 2017Graz

WHY?

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? !  We have multiple communication channels. Can

you assure me that we can meet our sales and gross margin targets?

!  Can you tell me how to make my budget more effective – what to increase and what to decrease?

!  How can I get real-time support to improve performance in merchandising and marketing?

!  Are my promoted items and categories performing at the expected level? At the end of season, will we be left with excess inventory?

THESE ARE CRITICAL TIMES FOR RETAIL…Change in consumer behavior is happening more rapidly than retailers ability to respond

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THESE ARE YOUR INTERNAL DISCUSSIONS The answers separate winners from losers

What should we buy and how

much?

GMM

I need more marketing money

for footwear

BUYER How do we

know the correct amount to

spend?

How do we optimize

Marketing budget?

CMO

How do we drive profitable

sales?

CEO

“HOW CAN WE IMPROVE?”

CFO

WHAT?

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The Challenge

“Use metrics to measure on a daily, weekly, monthly basis to run your business – to better understand store traffic, web traffic, and overall share of consumer voice”

-John McAteer VP of US Sales, Google

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Best-in-class companies are using: ! Strategy to integrate all sales channels ! Interpretive big data management ! Real-time marketing campaign tactics ! Thorough post-mortem review ! Amazon: friend or foe?

HERE’S THE CHALLENGE

HOW?

OPEN PAYMENTS

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CONVERGENCE OF COMMERCE

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MIDDLEWARE

eCommerce

MDM

OMS

WMS Inventory

CRM

FRONT END

BACK END

SECURITY STANDARDIZATION

Customer Engagement

Business Processes

Store Visit

Convergence of Commerce

FUN FRICTIONLESS

FINANCIALLY SOUND

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Next Steps

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Keep the customer at the heart of decisions

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Keep the customer at the heart of decisions

“Customers don’t

measure you on how

hard you tried, they

measure you on what

you deliver.” -Steve Jobs