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Welcome to StarHub Home
StarHub Investors Technology Day 6 August 2009
StarHub Home Solutions – Quad Play• StarHub TV
– Linear TV channels– Demand TV– Interactive TV
• Home Broadband– High speed internet access – TV Online– Velocity Partners
• Home Phone– Digital Voice Home– Digital Voice Global– IDD
• Fixed Mobile Convergence– Home Zone– TV on Mobile
• Over 130 world class channels in 14 languages• Smart TV to control live TV (Pause, Rewind, Fast-Forward)• Recording of 160 hours of channels with 7 days schedule • Video-On-Demand (Dramas, Movies, Ethnic)• TV Anywhere and Any Device (TV, Mobile, Online)
(New!)• TV Anytime to catch up 7 days of programs without recording • Interactive TV (My Stocks, Lottery, Cinema, Weather, StarHub Promos)• Instant Buy of channels from TV• 6 Live matches for BPL on 1 Screen
StarHub TV – Best Lean Back Experience
$2 $4 $6 $8$14
Analogue B
ox
Digital B
ox
HD Box
SD Hubsta
tion
HD Hubsta
tion
1995 20042007
2006
2008
StarHub TV – Best Quality with Best Coverage
• Best quality video transmission network• 99% Home passed with home wiring (coaxial)• Simplicity – Plug and Play• Support multiple TV points in each home• Multiple viewings of different channels in a home at the same time• Enhanced features on Set-top
MaxOnline – Fastest Residential Broadband• Simplicity – Cash and Carry
• Speed - fastest residential broadband speeds (100Mbps)
• Content - Singapore's first broadband TV service
• Unlimited download speeds for multiple home users
• Best Broadband Carrier at Telecom Asia Awards 2009
Key Content Partners
New Partners Content Aggregators
IDC Partners
Uncharted BizUncharted Biz
Velocity – Breadth of Local Hosted Content
Ultimate/Premium CustomersExperience up to 100Mbps with our Partners
Gaming
Entertainment
StarHub TV Online On-Demand
StarHub TV Online SuperModelme.TV
MapleStory Episode 2 CabalOnline Audition Season 3 Sudden Attack Yulgang Online
EA Sports FIFA Online 2 Dragonica GetAmped Granado Espada Playpark
Home Zone
Fixed Mobile Convergence Service
• 1st in the world to launch WCDMA Femtocell commercial service in November 2008
• Up to maximum of four 3G mobile lines will be able to enjoy the free calls
• Seamless call handling between Femtocell and Mobile base station
• All calls and SMS originating at home will be free
• Mobile data and IDD calls will be charged at current rates
Home Zone Overview
Home Zone Service Overview
3GNetwork
Internet
Home Zone WCDMA Access
Point CableModem
Home Zone Central Server
User using WCDMA Home Zone to make a Voice/Video Call, send or receive SMS/MMS/ Data
To the receiving party
Traffic prioritization
Customers Segment
• Customers who have either MaxOnline and/or StarHub Mobile Postpaid services
• Families who have multiple Mobile lines users (Dad, Mom, Teenagers) at home
• Fixed phone line replacement
Customers’ Benefits
• Great savings for the whole family – unlimited voice/video/SMS from home
• Seamless customers experience – use existing 3G mobile phone, zero setup required
• Same number for Mobile and Home Line
• Ease of dialling from Mobile phone’s phonebook
Total Home Experience
• TV - Instant Buy of Channels- Catch Up of TV series- Interactive TV
• 100Mbps MaxOnline serving multiple users at the same time- Online Gaming- StarHub TV Online - Digital Voice- HomeZone
• Fixed Mobile Convergence in the home- Voice call originated from HomeZone- StarHub Mobile TV via HomeZone
Thank you
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