WELCOME TO THE - American Fraternal Alliance · Survey Monkey What? Member Engagement. Member...

WELCOME TO THE

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2019 Fraternal Benchmark Survey

American Fraternal Alliance

2019 Spring Symposium

May 28-30, 2019

Jill Lain Weaver, Modern Woodmen of America

Why are we here?

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Share fraternal benchmark results

Define member engagement

Discuss results

Build our case for measuring engagement

Survey methodology overview

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When? February 2019

Who? 34 Fraternals

How? Survey Monkey

What? Member Engagement

Member engagement definition

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qYes qNoqSort of/I don’t know

Does your society have an official definition for member engagement?

Our working definition

Members participating in

your society's social, educational and/or volunteer

activities.

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AFA’s unofficial definition

Active engagement of an individual in a

society-sponsored community service,

social or cultural event.

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Talk amongst yourselves …

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What are the main elements of your definition?

Event attendance tracking

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82%

18%

Track attendance

Yes No

57%43%YesNo

Separate member count from guest count

Sign-in method for events

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61%39%

Sign-in method for events

Paper Digital

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qVery happyqNot happyqNeither happy nor unhappy

How happy are you with the tool(s) your society uses to track member engagement?

Membership participation levels

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532

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Number of respondents by percentage of membership participating

Less than 10% Between 11-50%More than 50% We do not track

Top challenges on motivating attendance

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Top ways to increase engagement

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Member engagement goals

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Societies with 2019 goal to increase

participation count

Societies with 2019 goal to increase

participation percentage

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Member engagement definition

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qYes qNoqSort of/I don’t know

Does your society have a specific goal for member engagement?

Member engagement definition

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qYes qNoqSort of/I don’t know

Is your society’s member engagement goal measurable?

Talk amongst yourselves …

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Let’s strategize!

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How do you make member engagement an important, strategic goal for your society?

What is your society doing to increase member engagement?

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Jill.Weaver@Modern-Woodmen.org

Putting the pieces together

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Define Set goal

Measure Strategize

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