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2009 Media Information
Welcome to theFastest-GrowingSegment of the
Restaurant IndustryLimited-Service.
Unlimited Possibilities!
I find QSR to be one of the most helpful and relevant industry publications.
Debi ScrogginsPreSIDentThe Bearclaw Coffee Co.
I receive more than 15 business and trade publications each month, and QSR is one of only two that I always read cover to cover. While some industry publications are nothing but poorly disguised press releases, QSR has an amazing mix of great articles and columnists. QSR is a must-read for everyone in the restaurant business.
George GreenvIce PreSIDentBread & Company
QSR is the most on-target and in-depth foodservice trade journal in the market today. the concise writing on the broad range of topics affecting quick-service and fast-casual operators makes for efficient reading by busy people.
Brian SillPreSIDentDeterministics Management Technologies
We appreciate your organization and the impact you have in the industry. Keep up the good work.
randy JordanPreSIDentC3
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Market OverviewWhat’s new in 2009 2Limited-Service: the largest and fastest-
growing segment of the restaurant industry 3A strategic integrated media platform 4
Printeditorial overview 5Special issues 7Food & beverage coverage 72009 editorial calendar 8Advertising rates and specs 11
E-mediaQSrmagazine.com 12Microsites 13QSrmagazine.tv 14e-newsletters 15e-seminars and webcasts 16rates and specs 17Fast-casual portal and e-newsletter 19
Customcustom media 20Smart chain series 20content-based programs 20Restaurant Franchising 21
EventsDine America 22
”
2 The Market
QSR recognizes that vendors to the restaurant industry bring to market a unique product, service, and/or solution that can help decision-makers improve their restaurant operations. We also understand the importance of crafting a cost-effective, integrated marketing program to spotlight those products, services, and solutions to restaurant decision-makers while they are making purchasing decisions throughout the year.
QSR is committed to deliver-ing the best strategic coverage of the restaurant industry for our subscribers. We also continue to innovate and invest in our inte-grated media platform to provide vendors of restaurant products and services with the smartest, most cost-effective solutions for reaching and impacting the res-taurant market. Here’s a look at what’s new in 2009.
What’s New in 2009
Expanded eSeminar Offering Providing foodservice ven-dors with the opportunity to match your marketing message to a topic of high interest among restaurateurs.
A.M. Jolt E-Newsletter Our popular Mid-Week Jolt e-newsletter expands to twice a week.
Fast-Casual Portal and E-Newsletter Fast-casual news and information highlighted in a special section of QSrmagazine.com, with an accompanying opt-in e-newsletter devoted to fast-casual.
Turnkey Webcast Solution You create the program, we provide the infrastructure and audience development.
QSRmagazine.tv engage your customers and potential cus-tomers in the hottest medium on the Internet—video.
Expanded Smart Chain Series now included in every issue of QSR, providing you with additional opportunities to spotlight your solutions and market expertise.
Custom Content Restaurant Franchising offers editorial pro-file opportunities to reinforce the message in your display ad.
With an expanded portfolio of product offerings, QSR now pro-vides even more options for advertisers to deliver strategic marketing messages across mul-tiple media. that makes QSR an even smarter partner in 2009.
According to the national restaurant Association’s 2008 restaurant Industry Forecast, restaurant industry sales are forecast to reach a record of $558 billion in 2008. this represents an increase of 4.4 percent over 2007. the limited-service segment is the largest and fastest growing with annual sales currently projected to top $204 billion*.
In addition, limited-service restaurants generally out-perform other segments regardless of swings in the U.S. economy. In fact, when the economy tightens up, consumers often trade down from more expensive casual restaurants to less expensive limited-service restaurants. It costs less for a family of four to dine at Panera or Subway than at Outback or chili’s. As such, limited-service restaurants generally thrive during questionable economic times. And with so many fast-casual concepts offering fresh, flavorful food at moder-ate price points, budget-conscious consumers have a plethora of limited-service restaurant choices.
that’s why savvy foodservice marketers are allocat-ing a larger portion of their marketing budgets toward targeting this powerful segment. the bottom line: Limited-service restaurants have more money to spend on your products and services.
* includes limited-service (i.e., quick-service, fast-casual), snack, and retail host restaurants
And not just limited-service. QSR readers make purchase decisions for all types of restaurant formats.
not surprisingly, QSR delivers more limited-ser-vice restaurant decision-makers than any other media property. However, restaurateurs generally own/oper-ate a variety of restaurant concepts, and QSR subscrib-ers are no exception. Based on QSR ’s 2008 subscriber profile study, QSR subscribers each operate an aver-age of two different restaurant formats.
100% offer Limited-Service formats including: •Quick-Service - . . . . . . . . . . . . . . . . . . . 67%Fast-casual - . . . . . . . . . . . . . . . . . . . . 36%Snack/Beverage/convenience/ -concession . . . . . . . . . . . . . . . . . . . . 16%
22% also offer Full-Service formats including: •casual Dining - . . . . . . . . . . . . . . . . . . . 16%Fine Dining - . . . . . . . . . . . . . . . . . . . . . . 6%
this means the marketing messages you run in QSR are reaching decision-makers who are making large purchases for a variety of restaurant formats—not just your core fast-casual and quick-service targets, but also casual and even fine dining. consider that a nice added value!
Source: QSr 2008 SubScriber profile Study conducted by Harvey reSearcH, July 2008
The Market 3
Limited Service: The Largest and Fastest-Growing Segment of the Restaurant Industry
64% of QSR’s subscribers feel their overall business is equal to or stronger than it was 12 months ago.
59% of QSR’s subscribers will open additional units of their existing brand and/or buy into new concept(s) over the next 12 months.
Source: QSr 2008 SubScriber profile Study conducted by Harvey reSearcH, July 2008
4 The Market
PRINT QSR magazineOneSourceRestaurant Franchising
DIGITAL QSrmagazine.comQSR magazine digital editionQSR OneSourceRestaurant FranchisingQSR micrositesA.M. Jolt e-newsletterQSR WebinarsQSR eSeminars
IN-PERSON DineAmerica
CUSTOM MEDIA
QSR Smart chain Seriescontent-based custom programs
QSR’s media offerings provide the smartest media solutions for reaching the power buyers of restau-rant products and services. QSR reaches senior-level decision-makers offering multiple restaurant concepts including fast-casual, quick-service, full-service, snack, etc. QSR ’s integrated media platform provides food-service marketers with the ability to reach your primary customers and prospects all the time, everywhere they go for information.
A Smart Information Providerrestaurant owners and operators need to keep up with a wide range of important issues in this highly competi-tive environment. they need a single source of trusted information for insight into the issues that will make or break their business; insightful information on chang-ing consumer food preference trends; new ways to pro-vide convenience and value in a clean, fresh, appeal-ing environment; how to leverage efficiency-enhancing technology; how to create additional revenue streams; the list goes on. For this type of in-depth news and analysis, they turn to QSR ’s integrated information platform spanning print, online, custom media, and events.
Food Service Decision-Makers Rely on the Following Sources for Information:
Print Magazines . . . . . . . . 73%In-Person events . . . . . . . 71%Web Sites. . . . . . . . . . . . . 68%e-newsletters. . . . . . . . . . 43%Webcasts/virtual events . . 16%Source: QSr 2008 SubScriber profile Study conducted by Harvey reSearcH, July 2008
QSR’s market-leading print, online, and custom-media products satisfy the information needs of today’s sav-viest restaurant owners and operators, providing them with the news, analysis, and insight they need to make the best decisions for growing their business.
The QSR Integrated Media PlatformQSR is committed to providing the most valuable infor-mation resources, across all media channels, to help restaurant owners and operators make the smartest purchasing decisions.
Your Most Valuable Marketing Partner for Reaching the Sweet Spot of the Restaurant IndustryQSR ’s extensive array of integrated media offer-ings enables marketers to reach your most val-ued customers and prospects all the time. In print, online, or in person, QSR provides the best vehicles for delivering your strategic marketing messages with impact. that makes QSR the most strategic media partner for today’s savviest mar-keters of restaurant products and services.
A Strategic Integrated Media Platform
In Print 5
restaurant industry sales will reach a record of $558 billion in 2008 and even higher in 2009. the limited-service segment is the largest and fastest-growing of all segments, and QSR is the publication of choice for these powerful decision-makers.
In this extremely competitive environment, restau-rant owners and operators need a trusted source for information that will keep them on top of the issues they face on a daily basis as they work to grow their business.
QSR has been their trusted source for strate-gic information for more than 10 years. QSR pro-vides insight and analysis regarding the most impor-tant issues facing today’s limited-service restau-rant owners and operators. each issue of QSR cov-ers the most critical issues impacting today’s most power-
ful restaurant decision-makers, serving as an essen-tial guide to trends in consumer food taste, what the competition is doing, leveraging technology, creating additional revenue streams, advertising and promo-tion, and more.
The Leading Magazine
FREQuENCy: 12 issues per year (monthly)EdiTORiAL MiSSiON: QSR seeks to improve the restaurant industry by fostering better food, value, and service in a limited-service environment through top-notch reporting.
How We Cover the Industry
6 In Print
QSR ’s expert editorial team and writers provide the most comprehensive, integrated coverage of the issues that matter most to restaurant owners and opera-tors. Whether in print or online, our readers count on us to analyze industry news, keep them abreast of cur-rent operational trends and best practices, share food trends and ideas for menu development, identify the hottest emerging concepts, and much more.
And QSR doesn’t disappoint. Through a combina-tion of dynamic, in-depth features and shorter, hard-hitting columns and departments in the magazine, plus exclusive interactive content found online, QSR pro-vides the business intelligence restaurant professionals need to succeed.
That’s not all. An important part of QSR ’s mission is to make the industry better. We’ve promoted diversity and eco-friendly practices. We’ve cut to the heart of the matter on trans fats and high fructose corn syrup. We’ve even helped the drive-thru become a faster and more profit-able center of business.
With such effective and critically acclaimed editorial, QSR is the place for foodservice marketers to be.
The Best-Read Publication Serving the Limited-Service SegmentQuick-service/fast-casual represents the largest and fastest-growing segment of the $558 billion restaurant industry, and QSR is their preferred source for insight, analysis, and ideas on running their operations.
QSR • subscribers spend an average of 52.1 minutes reading each issue of QSR.
90% of • QSR subscribers agree or strongly agree that QSR magazine provides the best coverage of food and menu development ideas.
88% of • QSR subscribers agree or strongly agree that QSR magazine is a “must-read.”
QSR • has additional pass-along readership of 1.6 readers per copy, making total readership 78,520 readers per issue.
Source: QSr 2008 SubScriber profile Study conducted by Harvey reSearcH, July 2008
A Decade of Reporting Leadership2008 Folio: Editorial Excellence Silver Award for Foodservice Single Article2008 Folio: Editorial Excellence Bronze Award for Foodservice Full Issue2007 ASBPE Magazine of the Year Honorable Mention2006 & 2005 Folio: Silver Editorial Excellence Award for Foodservice 2005 ASBPE National Editorial Award Winner2005 ASBPE Regular Contributed Column Award Winner2004 ASBPE Magazine of the Year Top 10 Finalist2003 Jesse H. Neal Editorial Award2001 Folio: Editorial Excellence Gold Award for Foodservice
Highly Anticipated Special Issues
In Print 7
National Restaurant Association ShowMay Our hardest-hitting issue tackles subjects no one else will, with bonus distribution at the nrA Show.
The QSR 50 august Our ranking of the top 50 chains, with sto-ries behind the numbers and segment breakdowns.
QSR Drive-Thru PerformanceOctOber this annual report shares what consum-ers want in a drive-thru experience and who’s provid-ing it best.
More than half of QSR ’s readers are directly involved with menu development, and our coverage of F&B helps them keep their menus stocked for growth and success. each issue focuses on one area in a special “Fresh Ideas” section, which includes:
An in-depth examination of current trends in that •issue’s F&B focus.A behind-the-scenes look at the creation of a •popular menu item.Definitions and descriptions of the tools and ele- •ments of the issue focus.recipes limited-service restaurateurs can use in •their operations.Practical ideas for incorporating the issue focus •into menus.
See the 2009 editorial calendar for specific issue-by-issue F&B focus.
QSR OneSourceOneSource is QSR ’s print and online reference guide for the foodservice industry. editorial content features a staggering array of data, including economic trends impacting restaurants, financial benchmarks, costs of doing business, segment trends, and more. OneSource also includes exhaustive listings of products and ser-vices for the industry, making this a year-round refer-ence for restaurant professionals.
In every Issue
Special Food & Beverage Coverage
ISSUe tHeMe DeScrIPtIOn FOOD & BeverAGe FOcUS SMArt cHAIn tOPIc SPAce DeADLIne MAterIALS DeADLIne eSeMInAr
January Sourcing SolutionsTop Chains Under 300 Units
As food costs rise and supplies dwindle, how do operators go about maintaining an efficient and inexpensive supply chain? Plus: commodity Price Predictions.
Breakfast POS Systems november 14, 2008 november 25, 2008
February International Asia is where all the big chains are seeing growth. We take another look at the region and what it takes to succeed. Plus: the next Hot International Market.
Potatoes cooking/Kitchen technology
December 15, 2008 December 23, 2008 thriving in a recession
March Green Sourcing From counter-tops to coffee: the costs and challenges of sourcing green products in limited-service.
chocolate tea and coffee January 15 January 23
April Quick-Service Culinary A restaurant operation is driven by tastes, and we take a look at how operators can make r&D work better for you. Plus: 2009 chefs’ Survey.
Afternoon Snacks Brewing Systems February 13 February 25 Fast-casual Menu trends
May National Restaurant Association Show
Our extensive pre-show coverage, including top educational ses-sion picks for quick-service and fast-casual operators. Bonus show distribution.
Breads Protein March 13 March 25
June
Signet study
Operating an IndependentWhat America Thinks
In a franchise-oriented business, independent operators are often overlooked. But they have unique operational concerns, and we tackle them and offer solutions.
Desserts Merchant Solutions/Payment Processing
April 15 April 24 Payment Processing Solutions
July The Future Industry watchers and suppliers weigh in on what technology, staffing, menus, and locations will look like in 2015, giving opera-tors and executives a chance to plan ahead.
vegetables Gift and Loyalty cards May 15 May 25
August The QSR 50 Who’s in? Who’s out? Our ranking of the top quick-service and fast-casual chains has become the issue no member of the food-service community should put down.
Fish Sauces and condiments June 15 June 25 Franchise Finance
September Concepts to WatchAnniversary
QSR ’s editors offer their predictions on which new concepts will go the proverbial distance in limited-service. Plus: Our annual industry anniversary round-up.
Dinner Online/remote Ordering July 15 July 24
October QSR Drive-Thru Performance Study
We conduct extensive research to determine the fastest, friend-liest, most accurate, and easiest-to-use drive-thru operations. Don’t miss this highly anticipated issue!
Poultry Signage August 14 August 25 Drive-thru Performance Strategies
November Fast Food into Fast-CasualPackaging
everyone wants to take advantage of the fast-casual buzz. We offer tips on incorporating fast-casual elements into traditional fast-food operations. Plus: Our annual packaging awards program honors the best and brightest in foodservice packaging.
cheese Kiosk technology September 15 September 25 Kiosk technology
December
Signet study
Alternative Quick-ServeBest of 2009
Quick-service happens outside of traditional inline and freestand-ing locations. We offer in-depth information and trends about c-stores, travel centers, institutional, and in-store quick-serve operations.
Beef Seating and Décor October 15 October 23
2009 Editorial Calendar
8 In Print
ISSUe tHeMe DeScrIPtIOn FOOD & BeverAGe FOcUS SMArt cHAIn tOPIc SPAce DeADLIne MAterIALS DeADLIne eSeMInAr
January Sourcing SolutionsTop Chains Under 300 Units
As food costs rise and supplies dwindle, how do operators go about maintaining an efficient and inexpensive supply chain? Plus: commodity Price Predictions.
Breakfast POS Systems november 14, 2008 november 25, 2008
February International Asia is where all the big chains are seeing growth. We take another look at the region and what it takes to succeed. Plus: the next Hot International Market.
Potatoes cooking/Kitchen technology
December 15, 2008 December 23, 2008 thriving in a recession
March Green Sourcing From counter-tops to coffee: the costs and challenges of sourcing green products in limited-service.
chocolate tea and coffee January 15 January 23
April Quick-Service Culinary A restaurant operation is driven by tastes, and we take a look at how operators can make r&D work better for you. Plus: 2009 chefs’ Survey.
Afternoon Snacks Brewing Systems February 13 February 25 Fast-casual Menu trends
May National Restaurant Association Show
Our extensive pre-show coverage, including top educational ses-sion picks for quick-service and fast-casual operators. Bonus show distribution.
Breads Protein March 13 March 25
June
Signet study
Operating an IndependentWhat America Thinks
In a franchise-oriented business, independent operators are often overlooked. But they have unique operational concerns, and we tackle them and offer solutions.
Desserts Merchant Solutions/Payment Processing
April 15 April 24 Payment Processing Solutions
July The Future Industry watchers and suppliers weigh in on what technology, staffing, menus, and locations will look like in 2015, giving opera-tors and executives a chance to plan ahead.
vegetables Gift and Loyalty cards May 15 May 25
August The QSR 50 Who’s in? Who’s out? Our ranking of the top quick-service and fast-casual chains has become the issue no member of the food-service community should put down.
Fish Sauces and condiments June 15 June 25 Franchise Finance
September Concepts to WatchAnniversary
QSR ’s editors offer their predictions on which new concepts will go the proverbial distance in limited-service. Plus: Our annual industry anniversary round-up.
Dinner Online/remote Ordering July 15 July 24
October QSR Drive-Thru Performance Study
We conduct extensive research to determine the fastest, friend-liest, most accurate, and easiest-to-use drive-thru operations. Don’t miss this highly anticipated issue!
Poultry Signage August 14 August 25 Drive-thru Performance Strategies
November Fast Food into Fast-CasualPackaging
everyone wants to take advantage of the fast-casual buzz. We offer tips on incorporating fast-casual elements into traditional fast-food operations. Plus: Our annual packaging awards program honors the best and brightest in foodservice packaging.
cheese Kiosk technology September 15 September 25 Kiosk technology
December
Signet study
Alternative Quick-ServeBest of 2009
Quick-service happens outside of traditional inline and freestand-ing locations. We offer in-depth information and trends about c-stores, travel centers, institutional, and in-store quick-serve operations.
Beef October 15 October 23
In Print 9
Back of House
10 In Print
Subscriber demand for QSR has created the larg-est reach to the largest and fastest growing segment of the $558 billion restaurant industry. While virtu-ally all other foodservice publications have seen signifi-cant yearly declines in their readership, QSR ’s reader-ship continues to grow. each issue of QSR now reaches more than 30,000 subscribers (and more than 78,000 readers*) with significant buying authority. In addition, QSR reaches the most senior-level decision-makers in the fast-casual/quick-service segment of the restau-rant industry.
*IncludeS paSS-alOng ReadeRShIp
The Most Senior-Level SubscribersIn the limited-service restaurant market
Reach the Most Buyers in the Quick-Service/Fast-Casual Market Sweet SpotIn addition to reaching the most decision-makers in the quick-serve/fast-casual segment, nearly 5,000 QSR subscribers also own/operate full-service restaurants, providing you with reach to even more buying influ-ence.
QSR • subscribers each operate an average of two different restaurant concepts100% offer limited-service formats including: •
Quick-Service - . . . . . . . . . . . . . . . . . . . 67%Fast-casual - . . . . . . . . . . . . . . . . . . . . 36%Snack/beverage/convenience/ -concession . . . . . . . . . . . . . . . . . . . . 16%
22% also offer full-service formats including: •casual Dining - . . . . . . . . . . . . . . . . . . . 16%Fine Dining - . . . . . . . . . . . . . . . . . . . . . . 6%
that means nearly 7,000 QSR readers are also making purchasing decisions for casual- and fine-dining con-cepts.
Unparalleled Purchase StrengthQSR • subscribers have average annual food and beverage sales of $20,336,261.the average • QSR subscriber operates two different restaurant formats.the average • QSR subscriber has been in the res-taurant business for 15 years.the average • QSR franchisor (corporate HQ) sub-scriber works in a system with 4,097 total units.the average • QSR franchisee subscriber operates 13 units.50% of • QSR subscribers are directly involved with menu development.
22% vP/Director
16% Other
62%ceO/President/Owner/chairman/Partner/Principal
The Largest Reach to the Hottest Market
Source: June 2008 abc Statement
Ad SizesKeep live matter 1/2" from trim. WIDTh x hEIGhTtwo-page Spread* 17" x 10 7⁄8" trim size 17 1⁄4" x 11 1⁄8" with bleedFull page 8 1⁄2" x 10 7⁄8" trim size 8 3⁄4" x 11 1⁄8" with bleed* two-page spreads should be set up as single facing pages (following the dimensions for a full page as listed above) in the layout application, then saved as two separate pages. the two pages will be electronically stitched together when the job is impositioned.
Second Colors (BUILt FrOM PrOceSS InKS): Ads requiring more than two screens to build a color will be billed at the 4-color earned rate. Ads with a single additional screen add 50% to the earned B&W rate.
Premium Positions (FULL-PAGe 4-cOLOr ADS OnLY) Specified positions add indicated premium to the earned rate. All premium positions are subject to availability. 20% premium • Inside front cover • Back cover • Page 1 15% premium • Inside back cover • Opposite QSrmagazine.com page • Opposite table of contents
(2 pages available) • Opposite masthead 10% premium • Any guaranteed position
Inserts QSR accepts approved inserts and outserts of all relevant sizes. Please call your sales representative for a quote based on your specific piece.
Print Rates and Specs
1/3 Page Square4-7/8" x 4-7/8"
‹ 1/3 Page Vertical 2-3/8" x 10"
1/6 Page horizontal4-7/8" x 2-5/16"
1/2 Page horizontal7-1/2" x 4-7/8"
‹ 1/6 Page Vertical 2-3/8" x 4-7/8"
2/3 Page4-7/8" x 10"
‹ 1
/12
Page
2-
3/8"
x 2
-5/1
6"
1/2 Page Vertical3-5/8" x 10"
Full Pagetrim size:
8-1/2" x 10-7/8" with bleed:
8-3/4" x 11-1/8"
4 Color 24x 18x 12x 9x 6x 3x 1x
full 6,095 6,254 6,416 6,507 6,742 7,156 7,635
2/3 page 4,562 4,665 4,803 4,911 5,090 5,368 5,684
1/2 page 3,677 3,773 3,870 3,926 4,067 4,318 4,605
1/3 page 2,466 2,519 2,597 2,633 2,728 2,896 3,090
Spread 11,574 11,878 12,183 12,359 12,804 13,582 14,496
BlaCk & White 12x 9x 6x 3x 1x
full 5,623 5,704 5,909 6,156 6,254
2/3 page 3,907 3,962 4,109 4,400 4,647
1/2 page 3,172 3,217 3,334 3,540 3,774
1/3 page 1,962 1,991 2,063 2,189 2,336
MarketplaCe SeCtion 12x 6x 3x
1/6 page 1,145 1,187 1,259
1/12 page 597 620 657
2009 Advertising Rates (rates are net)
In Print 11
See www.QSRmagazine.com/advertising/requirements/ for mechanical requirements.
QSR offers an array of dynamic, online programs that deliver measurable marketing results. Our digital offer-ings provide ideal forums for generating leads, driving traffic to your web site, and positioning your brand as a market leader.
complementing feature-based QSR magazine, QSRmagazine.com delivers breaking news and a decade of in-depth content about the restaurant indus-try. It serves as an archive for QSR magazine and liter-
ally thousands of news stores about hundreds of res-taurant operators. Find trends in drive-thru perfor-mance, the emergence of new restaurant segments, our franchisee satisfaction survey, and chain restaurant performance data.
QSrmagazine.com features an enhanced, easy-to-navigate format with expanded information and tools to allow every restaurant decision-maker access to the information they need.
A Dynamic Platform of E-Media Marketing Opportunities
DAILY BREAkING NEWS
ExCLUSIVE FEATURE CONTENT
CURRENT AND PAST CONTENT FROM QSR MAGAzINE
SEARChABLE ARChIVES
TOPICAL SITE SECTIONS
DOWNLOADABLE RESEARCh
FRANChISE DIRECTORY
VENDOR SOLUTIONS
RSS NEWS FEEDS
ONLINE POLLS
INDUSTRY EVENTS
SLIDE/VIDEO PRESENTATIONS
WEBCAST ARChIVES
E-NEWSLETTER ARChIVES
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12 Digital
Microsites: Your Home on QSRmagazine.com
Microsites are destination web pages on QSRma-gazine.com that house comprehensive resources for targeted restaurant industry needs. Each micro-site provides a home page with comprehensive spon-sor resources. As the site visitor digs deeper into the microsite, they explore QSR-generated target content of the highest quality.
Your sponsorship of a QSR microsite affords the opportunity to present your marketing message to visi-
tors who are actively engaged in research about topics of key importance to the industry. The exclusive spon-sorship of a topic-specific microsite gives your brand a powerful presence where foodservice professionals go online for their industry news and information.
Microsite sponsorship includes:Leaderboard banner (728x90) •Foundation banner (468x60) •“Sponsored By” promotional copy •Ability to post white papers, video, product specs, etc. •
Site availability
Marketing -Breakfast -Franchising -Food & Beverage -Finance -Drive-Thru -Fast Casual -POS -Equipment -Menuboards -
RateS
$195/M impressions, billed monthly. Six-month contract required.
Billing based on actual impression count. Maximum monthly cost is $1,000, regardless of impression count. Anticipate impressions in the range of 3,000 to 5,000 per month.
LeadeRboaRd (728 x 90)
foundation (468 x 60)
bRanded ReSouRce
SponSoRed bY
Digital 13
Now Playing: QSRmagazine.tvcombining the best of web and video technology, QSR is now offering an array of video content, all divided into channels for ease of navigation. channels include:
B-SChOOL educational and instructional videos, such as speakers from our Dine America conference.
EMERgiNg CONCEPTS Operator-generated Ones to Watch Live and in-house created video, such as video taken when staff members visit other cities.
QSR NEWS Press conferences, speakers, in-house produced overviews of QSR reports such as the QSR 50 and consumer Survey.
CuLiNARy CLASS culinary instruction.
MARkETiNg WATCh A library of new advertising and marketing campaigns.
What’s more, QSrmagazine.tv is committed to pro-viding fresh, original video programming. each month, we add to our cache of Ones to Watch, showing you the best of emerging chains. We’re also producing quarterly programming in 2009 around these themes:
Green Sourcing •nrA Show coverage •QSr 50 •Drive-thru Performance •
For marketers wanting to test the waters with this new medium, QSrmagazine.tv is getting tremendous play in both our web site and e-newsletters. this will
give your message more eyes and ears, assuring you maximum exposure.
how to Buyvideo sponsorship is sold on a program-by-program basis. Once you buy a program, it’s yours until your viewership contract is fulfilled. You’ll have no compet-ing or distracting messages from other companies in your program sponsorship, regardless of the type of sponsorship you buy. Individual purchases are bought in 250 play lots, so your message is seen no less than 250 times—and trust us…you’ll have the viewer’s undivided attention.
Sponsorship Options include:Pre- and post-roll “Sponsored by” screens, includ- •ing a live web link.Pre- and post-roll “Sponsored by” screens, includ- •ing a live web link, plus mid-play “walk-through” by chef QSr, an attention getting-animation display-ing your message.Your own video, included in a • QSR channel.choose the programming you want, which most
closely matches your marketing needs. For example, food manufacturers are an ideal match for culinary class programming. Financing marketers may match up best with programs on the new concepts channel.
Whatever you choose, you can be assured that QSR magazine will give QSrmagazine.tv plenty of play and support. We promise you’ll be seen and heard!
Ted Turner Talks Green
Ones to Watch: Paciugo
SEE RATES ON PAgE 17
14 Digital
QSR e-Newsletters: A.M. JoltIn the extremely competitive restaurant environment, owners and operators can’t afford to miss a headline. In fact, a recent study of QSR readers found that nearly half rely on e-newsletters for information when they’re making purchasing decisions.* that’s why thousands of them subscribe to A.M. Jolt, QSR ’s twice weekly e-mail newsletter. each issue delivers fresh con-
tent from QSR ’s editors and writers, industry headline news, the latest video offering, and more.
this is the most timely, effective vehicle to deliver your marketing message directly to the inbox of opted-in restaurant owners and operators, as well as key industry executives who drive purchasing decisions.
*Source: QSr 2008 SubScriber profile Study conducted by Harvey reSearcH, July 2008
A.M. Jolt e-Mail Newsletter Sponsorship Opportunities:top Sponsor
728x90 -leaderboard banner with linking UrL
Middle Sponsor468x60 banner -with linking UrL
Section SponsorOne sponsor per -section (Up Front, Headline news, QSR tv, What’s Happening at QSR )Up to 25 words of -promotional copy234 x 60 image -(optional)Linkin - g UrL
custom Section Sponsor
cu - stom section headingUp to 15 words of -copyUp to 4 links to -your own content
MIDDLE SPONSOR (468 x 60)
LEADERBOARD (728 x 90)
SECTION SPONSOR
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Digital 15
16 Digital
nOte: eSeminars typically attract much larger audiences than events with sponsor-supplied content. However, QSR does not make any guarantees on registration or attendance numbers.
QSR offers two types of webcast opportunities:
QSR WebinarsQSR offers a turnkey webcast solution where you create the program, allowing you to reach and impact decision-makers in an innova-tive, interactive forum. Leveraging our exten-sive market reach and expertise, we use a consultative, customized approach to help you develop and execute a targeted program that enhances your marketing strategies.
exclusive, High-Impact Sponsorship Benefitsregistration development and collection •comprehensive event promotion, includes (2) •targeted eblasts
Audio delivery and presentation coordination •Post-event participant data with complete contact •information
three-month online archiving for on-demand use at •QSRmagazine.com
QSR eSeminarsQSR ’s eSeminars provide foodservice profession-als with practical insights on current topics in a con-centrated hour-long online conference. the topics are
selected by QSR ’s editorial staff based on interest and value to subscribers. each session is moderated by a senior member of QSR ’s staff and offers registered attendees the chance to hear directly from experienced peers within the industry in a lively interactive format—conveniently right from their office.
QSR ’s editorially driven eSeminars present an ideal forum for industry partners to reinforce their position as a thought leader—while generating viable leads—without the need to create event content or recruit speakers.
exclusive sponsorshipLogo placement in all marketing promotions •Mention as sponsor of event on dedicated email •invitations to a targeted QSR subscriber audience
Mention/logo on eSeminar console •3-minute sponsor message at beginning of program •registration list, including name, address, phone, •and email
Opportunity to ask attendees up to three poll •questions during event (to qualify leads)
FEBRUARY: thriving in a recessionAPRIL: Fast-casual Menu trendsJUNE: Payment Processing SolutionsAUGUST: Franchise FinanceOCTOBER: Drive-thru Performance StrategiesNOVEMBER: Kiosk technology2
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Merchant Link’s QSR webcast was an extremely cost-effective way to reach our target audience for a two-way con-versation about PcI compliance and credit card security issues. We found the staff committed to achieving our goal and providing a beneficial program for their audience. the end result was a program that continues to receive positive comments from our present and prospective business partners.
chris JusticePreSIDentMerchant Link
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SEE RATES ON PAgE 17
E-Media Rates and SpecsRun of Site banners
Leaderboard •$55 net CPM -728 x 90 -25K maximum file size -Top position on most pages -Minimum buy of 10,000 impressions -
Skyscraper •$52 net CPM -180 x 600 -25K maximum file size -Right-hand column of all story pages -Minimum buy of 10,000 impressions -
Above the Fold Rectangle •$40 net CPM -180 x 150 -25K maximum file size -Right-hand column of all story pages -Minimum buy of 10,000 impressions -
Mid-page Rectangle •$32 net CPM -234 x 60 -25K maximum file size -Mid-page of most story pages -Minimum buy of 10,000 impressions -
Below the Fold Rectangle •$25 net CPM -180 x 150 -25K maximum file size -Right-hand column of all story pages -Minimum buy of 10,000 impressions -
Foundation Rectangle •$25 net CPM -468 x 60 -25K maximum file size -Concludes all story pages -Minimum buy of 10,000 impressions -
Microsite Sponsorship$195 net CPM, billed monthly •Leaderboard and Foundation Rectangle (see run of •site banners for specs)Customized content up to 300 words in right-hand •column
Ability to post white papers, video, product specs, etc. •Exclusivity •
QSRmagazine.tvPre- and post-roll sponsor screen with live web link: •$1,250 net/250 plays.Pre- and post-roll sponsor screen with web link and •Chef QSR animation: $1,750 net/250 plays.Sponsor-provided video in a • QSR Channel: $2,000 net/250 plays or one year, whichever comes first.
fast-casual blastTop Position •
$600 net per issue -468 x 60 -
Middle Position •$400 net per issue -468 x 60 -
Right Position (2) •$250 net per issue -120 x 240 -
Sole Sponsorship •$1,500 net per issue -468 x 60 top position -Up to 100 words of customized promotional -content
Exclusivity -
foodservice eSeminarsEach eSeminar offers positions for either one primary sponsor or two lead sponsors.
Primary Sponsorship: $18,000 net •Lead Sponsorship: $12,000 net •
Webinars$15,000 net
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See page 16
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See page 13
See page 14
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Digital 17
Rich Media Bannersrich Media is defined as advertisements with which users can interact in a web page format. these adver-tisements can be used either singularly or in combina-tion with various technologies, including but not limited to sound, video, or Flash, and with programming lan-guages such as Java, Javascript, and DHtML.
QSR ’s banner serving partner, Doubleclick, offers a variety of rich Media creative units. For a complete list with specs, visit:www.dartmotif.com/formats/formats_overview.asp
A standard GIF or JPG ad must accompany any rich Media ad submitted (to be displayed when a user does not accept rich Media).
net cost: run of site banner position plus 20% pre-mium (excludes Flash).
Banner Advertising PoliciesAds must conform to the specifications of the pub-lisher. elements not meeting specification will be returned for revision, which may delay launch.
impression Counts & Third Party Ad Serving QSR relies on Doubleclick to serve ads on the QSR web site. Doubleclick is the preferred partner of lead-ing companies worldwide for a full range of digital advertising solutions. Advertisers agree to rely on the impression counts of Doubleclick as the sole standard for sale of banner advertising. We accept third-party ad-serving, but impressions are counted and invoices are issued based on QSR ’s ad serving system through Doubleclick. 15–20% impression tracking discrepancy is an industry acceptable variance between systems. Although all formats will be considered, some may
require extra processing time for testing and imple-mentation. When submitting third party tags, please send both Javascript and I-frame tags. QSR production will implement the correct set of tags for the sponsored site. If possible, submit a test ad for any third party ad shown or not shown on the list below:
Atlas DMt •Bluestreak •DArt MOtIF •DHtM •
enliven •eyeblaster •Flash •KlipMart •
Mediaplex •Pointroll •real •Shoshkeles •
Creative deadlines Plain GIF/JPG banners are due seven business days prior to launch date. rich Media/third party banners are due two weeks prior to launch date.
File Sizes Banners are not to exceed 25K maximum for standard banners (GIF, animated GIF, or JPG) or 30K maximum for rich Media files.
Click-Through uRL the click-through UrL is the web site to which users will be directed when click-ing a banner ad. the advertiser must submit the click-through UrL with the banner creative. Advertisers are responsible for maintaining a working click-through UrL. QSR does not guarantee any click-through rates.
Acceptance All advertising is subject to acceptance by QSR and its publisher, Journalistic, Inc. the pub-lisher reserves the right to reject any advertisement it deems inappropriate for its audience or not meeting its production standards. Ads must conform to publisher’s specifications. elements not meeting specification will be returned for revision, which may delay launch.
A.M. JoltPosition 10–19 issues 20–29 issues 30+ issues
Leaderboard $600 net 550 500
Mid-page 400 350 300
Section sponsorship 550 500 450
custom section: $900 net per issue
SEE PAGE 15
18 Digital
Digital 19
Since its inception QSR has understood that fast-casual is part of the limited-service restaurant industry. the fast-casual movement represents an evolution of quick-service, as consumers have shown a desire for upscaled menus and décor in a limited-service format. QSR has covered this evolving segment from its pre-mier issue onward, and it is a vital part of our editorial focus. However, QSR also offers targeted products for marketers who just want to reach the fast-casual seg-ment of the limited-service market.
Fast-Casual PortalAs an important part of the limited-service segment of foodservice, fast-casual has increasingly become a desired vertical target for foodservice vendors. For those marketers with budgets isolated just for the fast-casual portion of limited-service, QSR drills down into our readership and provides you with a targeted solution for reaching your key fast-casual customers
and prospects. While fast-casual coverage is found throughout QSrmagazine.com, we have devoted a special area on our web site to news and features that deal solely with fast-casual. this gives you the targeted approach you need to reach the operators you want.
Sponsorship of the Fast-casual Portal is available for 6- and 12-month periods. Microsite sponsorship rates apply. Benefits of sponsorship include:
Leaderboard and foundation banners •Up to 300 words of customized promotional copy •exclusivity for sponsorship period •
Fast-Casual BlastQSR ’s editors compile the top fast-casual news and deliver it directly to the email in-boxes of our opt-in fast-casual list. contact your QSR media representa-tive for current information on number of subscribers to this e-newsletter.
Targeted Products for Reaching Fast-Casual Operators
SEE RATES ON PAgE 17
Labor Competition
Effective Training
Workforce Forecast
Labor StatisticsRecruiting ToolsInteractive EducationClassroom Materials
Hiring & Traıning
08 119 September.indd 79 8/8/08 11:23:39 AM
When display advertising space isn’t enough to com-municate your message, QSR also offers several con-tent-based custom platforms that allow marketers to showcase products, ser-vices, and solutions for the restau-rant industry. they serve as compelling, influen-tial products for reaching industry decision-makers.
Solutions Series Demon-strate your expertise with case studies that highlight successful solutions for res-taurant operators.
Let’s Talk… exclusive ownership of a specific product or service category positions you as a market leader
and a valuable partner for restau-rant brands.
Respond Ask your target audi-ence 5 topic-specific questions in a QSR electronic survey and respond directly to their feedback with this informative one- or two-page program.
contact your QSR media repre-sentative for pricing information for content-based custom programs.
Smart Chain SeriesIn every issue QSR publishes special Smart chain reports with tightly focused features covering current trends and best practices in areas of specific inter-est to the industry. Designed with a unique look that distinguishes it from run of book space, Smart chain serves as a showcase for that issue’s focus. It is a powerful platform for educating foodservice decision-makers on your com-pany’s products and solutions within an advertorial context.
each Smart chain report also features a section devoted to “the Play-ers,” a who’s who list of vendors. reader focus groups tell us this list is important information—and helps them decide whom to do business with.
Full-page and half-page display opportunities are available, plus logo and 100 words of promotional copy for the Players list. Standard display advertising rates apply.
JANUARY: POS Systems (FS/tec)FEBRUARY: cooking/Kitchen technology (nAFeM)MARCh: tea & coffee (part 1)APRIL: Brewing Systems (part 2)MAY: Protein (nrA)JUNE: Merchant Solutions/Payment Processing
JULY: Loyalty and Gift cardsAUGUST: Sauces and condimentsSEPTEMBER: Online/remote OrderingOCTOBER: SignageNOVEMBER: Kiosk technologyDECEMBER: Back of House
Custom MediaQSR ’s line-up of custom media products provides marketers with a comprehensive portfolio of cutting-edge, cost-effective programs that will enhance your integrated media strategy.
Our team of expert writers and graphic artists will help you develop highly integrated custom programs that drive sales, increase brand awareness/preference, and generate leads for your organization. Using a consultative approach to understanding how we can meet the needs of your marketing objectives, QSR leverages an extensive platform of solutions-based products—across all channels—to deliver strategic results.
Content-Based Custom Programs
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20 Custom
PLUS:Avoid the Franchise Mismatch
Supplement to QSR Magazine
How to Win the Real
Estate Game
Are Multiple Concepts
the Best Way to Grow?
What the Future Holds for Franchise
Finance
Custom Franchising Programs Create Big
Buzz
24
SPECIAL FRANCHISEPROFILES
Change Management for Franchisors Defying Economic Odds
RF08 COVER 3.indd 1
2/28/08 1:53:00 PM
AS ERIC NEWMAN, EXECUTIVE VICE PRESIDENT OF development for Bojangles’ Famous Chicken ‘n Biscuits, likes to point out, various outlets that rank franchise opportunities often identify Bojangles’ as a top choice—not just in food but in franchising in general. The Wall Street Journal named it one of the top 25 franchises across all industries, and it was Entrepreneur’s top choice in the chicken segment in 2007.
What is it about this iconic Southern brand that attracts such attention?
Newman ticks off a list of attributes, starting with daypart coverage. “We have breakfast, lunch, and dinner,” he says, “and we also have the capac-ity for major takeaway business across all three dayparts.”
Of course, what brings customers in during those dayparts is the food, from biscuits to chicken to a wide variety of side items with made-from-scratch flair. “We have uniqueness,” says Newman. “When you’re hungry for Bojangles’, you’re hun-gry for Bojangles’, and nothing else will do.” This makes for tremendous customer loyalty.
Another positive attribute is that Bojangles’ enjoys a certain amount of insulation during tougher economic times. “When people are more careful with their money,” Newman notes, “Bojan-gles’ tends to strengthen. People trade down, but
they still want to eat out, and they don’t want to go to a burger chain for an evening meal. We’re categorized properly as quick-service, but that’s category-speak. In reality, we’re positioned between quick-service and fast-casual.”
Bojangles’ also boasts impressive financials. In 2007, sales at full-size franchised locations averaged more than $1.7 million. More than 10 of them went over $3 million, and one hit nearly $3.7 million. The company just completed its 54th consecutive month of same-store sales increases, and Newman says they haven’t seen the top yet.
Bojangles’ is actively franchising in a num-ber of markets, with space currently available in Florida, south Georgia, central and western Ten-nessee, Alabama, Mississippi, and Louisiana. The first focus is the Southeast, but the brand is also pushing north, with the eastern seaboard from DC to New York being wide open. “We’re also open to other things if the right people come along,” notes Newman.
Like most franchisors, Bojangles’ looks for restaurant experience in potential franchisees. “It’s most helpful if people in the investment group have operational focus, because Bojangles’ is about the food and the operational delivery,” says Newman. “Many of our newer franchisees are already major
franchisees in other systems.”In terms of franchisee support, Newman points
out that Bojangles’ was recently acquired, and the new owners are focused on infrastructure and operational support. This is borne out by increases in the number of field reps, new building designs, a new vice president of real estate who is reviewing markets and supporting franchisees with deals, and beefed-up training programs.
Newman adds that new franchisees praise Bojangles’ for its operational focus. “They draw a clear distinction between Bojangles’ and those brands that only own one or two restaurants and franchise everything else,” he says. “We oper-ate 150 of our own restaurants, and the direc-tion and support we provide our franchisees usually helps them run the restaurants more effectively.
“I’ve been doing this 23 years,” Newman says, “and timing is everything. There are great times to join certain concepts, and there are times when you probably don’t want to come in. Bojangles’ is really hitting a great point in its cycle.”
More than 10 of Bojangles’ franchised locations went over $3 million in sales in 2007.
48 2008 EDITION RESTAURANT FRANCHISING
BOJANGLES’ FAMOUS CHICKEN ‘N BISCUITSAn iconic Southern restaurant brand offers growth potential for franchisees.
For more information about franchising opportunities with Bojangles’ Famous Chicken ‘n Biscuits, visit www.bojangles-franchise.com.
RF08-FINAL.indd 48 2/28/08 3:59:35 PM
*2007 Entrepreneur Franchise 500 Quick-Service Chicken category. This is not an offering to purchase a franchise. Offerings are made by Uniform Franchise Offering Circular only.**The Wall Street Journal, February 12, 2008
Invest in the #1 ranked restaurant in chicken.*Bojangles’® was listed as one of the “Top 25 Franchise High Performers.”** Success in all three day parts is one of the many reasons we’ve become a leader. The competition just can’t match it. We are poised for growth with areas available for single-unit and multi-unit developers.
www.bojangles-franchise.com • 1-800-366-9921Learn how we’re cooking up mouth-watering opportunities. Call us today!
Bojangles-Full-While Our-RF08.in1 1 2/19/08 9:25:22 AM
Custom 21
Restaurant FranchisingRestaurant Franchising is an exclusive opportunity to reach emerging and growing chains. Distributed to multi-unit and multi-concept franchisees, and with bonus distribution at various franchising and restaurant industry events, RF is the perfect opportunity to match your marketing message with a publication that pro-motes growth through franchising.
Editorial ContentRF features informative articles about current and upcoming trends and best practices in franchising, finance, and real estate, plus editorial profiles highlight-ing opportunities in each of these areas. this content is supplemented by a “best of” compilation of franchising topics from QSR.
Display AdvertisingFull- and half-page display opportunities are available. RF is ideal for franchise sales, financing, real estate, and others who want to reach growth-minded res-taurant professionals. rates are 80 percent of earned QSR page rate.
Special Offer for Clients with Franchise, Finance, and Real Estate OpportunitiesWhen you purchase a full-page display advertisement, you will receive at no additional charge an adjoining
editorial profile about your company and the opportu-nities it offers. RF will assign a professional writer to work with you to create a mutually agreeable profile of up to 600 words in length. the profile will also include a logo and photos, which we request that you provide, as well as an informational pull-out box touting the highlights of your company.
In addition, your editorial profile will appear in the Franchise expo area of QSrmagazine.com.
DistributionRF is distributed by mail to approximately 15,000 fran-chise owners and 6,000 independent restaurant own-ers selected from the regu-lar circulation base of QSR magazine.
RF is also distributed to attendees at the following shows:
International Franchise expo •West coast Franchise expo •Franchise expo South • national restaurant •Association Show
22 In Person
Once a year restaurant leaders from across the nation come together for three intensive days of presentations, discussions, and seminars, all designed to foster the exchange of ideas among industry executives.
Sponsorships are limited, and a select group of executive-level attendees helps main-tain the intimate setting that has become the signature characteristic of Dine America. As a sponsor, one of the most important ben-efits you receive is the ability to attend all educational sessions and activities, meeting restaurant decision-makers one-on-one and delivering your marketing message in the most personal and effective way possible.
Basic sponsorship benefits include:Attendance of company representatives •Logo placement in promotional and •conference materialsProduct placement at show functions •registrant information •
Additional benefits are available based on sponsorship level.
Contact your QSR sales representative for package pricing and details.
In Person 23
Sample List of Titles at dine America 2008chairmanchief executive OfficerPresidentchief Financial Officerchief Operating Officercorporate Director of Food Serviceexecutive chefexecutive vice PresidentMulti-Unit FranchiseeSr. vice President of Franchise Operationsvice President, Operationsvice President, restaurant DevelopmentSenior Manager, International r&D
Sample List of Companies at dine America 2008Au Bon PainBeef O’Brady’sBread and companyBurgervilleBurger Kingcaribou coffeechurch’s chickencorner Bakery caféDomino’s PizzaDonut connectionellianos coffee companyJack in the BoxKahala corp.McAlister’s DeliMcDonald’sPei Wei Asian DinerPollo camperoSan Francisco Soup co.SubwayWhataburger
®
JANUARY2008|www.qsrmagazine.com
111
DAVID RUTKAUSKAS | PRESIDENT & CEO
BEAUTIFUL BRANDS INTERNATIONAL
STEVE LaMASTRA | PRESIDENT & COO
RAVING BRANDS
ROBERT W. D’LOREN | CEO
NEXCEN BRANDS
KEVIN BLACKWELL | CEO
KAHALA CORPORATION
STEVE ROMANIELLO | PRESIDENT & CEO
FOCUS BRANDS, INC.
JANUARY’S
FRESHIDEAS:LIGHTER BREAKFASTS
08 111 JAN COVER 12/1
0/07 4:39 PM Page 1
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MAY’S
FRESH IDEAS:HOT DINNERS
08 115 MAY COVER 1
4/11/08 8:36:34 AM
®
APRIL’S FRESH IDEAS:
MINI DESSERTS
08 114 Cover Start.indd 1 3/18/08 12:07:20 PM
Your Most Strategic Marketing PartnerQSR is committed to delivering the best strategic coverage of the restaurant industry for our subscribers. We also continue to innovate and invest in our
integrated media platform to provide vendors of restaurant products and services with the smartest, most
cost-effective solutions for reaching and impacting the restaurant market.With an expanded portfolio of product offerings, QSR now provides
more options for advertisers to deliver strategic marketing messages across multiple mediums throughout the year. That makes QSR an even smarter media partner in 2009.
Drive sales and reinforce your position of market leadership in print, online, or face-to-face with QSR—the most effective marketing partner for today’s savviest restaurant vendors.
QSR Results-Focused Marketing MethodologyQSR recognizes that vendors in the restau-rant industry each bring to market a unique product, service, and/or solution that can help decision-makers improve their restaurant operations. We also understand the impor-tance of crafting a cost-effective, integrated marketing program to spotlight those prod-ucts, services, and solutions to restaurant decision-makers while they are making pur-chasing decisions all year long.
Our methodology and approach to integrated media is unique to the market. It consists of:
Studying vendor needs, goals, objectives, •and challenges.
Using proprietary and partner market intel- •ligence and data to provide insight into the client’s specific target customers and prospects.creating a customized IMS (Integrated •Media Solution) designed to meet clients’ marketing goals and objectives across QSR’s market-leading print, online, event, and custom media products.refining and optimizing the client’s IMS •based on changing needs and opportuni-ties over the course of the year.tracking year-round IMS effectiveness •through various rOI metrics.
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QSR Sales Contact Information
Eugene DreznerNATIONAL SALES MANAGER800-662-4834 ext. 126eugene@qsrmagazine.com
Will BruwerNATIONAL SALES REPRESENTATIVE800-662-4834 ext. 128will@qsrmagazine.com
kevin DonaldsonSTRATEGIC SALES AND MARkETING800-662-4834 ext. 138kevin@qsrmagazine.com
www.QSrmagazine.com (800)662-4834 www.dineamerica.uS
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