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WELCOME TO TOYOTA WAY. DOYOUNG PARK OSAKA GAKUIN UNIVERSITY. Global Leader of Car Manufacturing. World best selling car company since 2007 over GM. Toyota Brands. TOYOTA. Not the most beautiful car in the world Not the most powerful car in the world But the most reliable car in the world. - PowerPoint PPT Presentation
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WELCOME TO TOYOTA WAY
DOYOUNG PARK
OSAKA GAKUIN UNIVERSITY
Global Leader of Car Manufacturing
World best selling car company since 2007 over GM
Toyota Brands
TOYOTA
Not the most beautiful car in the world Not the most powerful car in the world But the most reliable car in the world
Toyota Way
改善Make it betterImprovement
Lean Manufacturing System
Producing Principles
Remove MUDA Overproduction Waiting (time on hand) Unnecessary transport or conveyance Overprocessing or incorrect processing Excess inventory Motion Defects Unused employee creativity
Becoming the Bible of Manufacturing
Many global companies try to learn Toyota system
Marketing – Ecology and Hybrid
Prius TV commercial
From Family Car to Performance Machine
Deficit 2008
1500億円 First deficit since 1941
Marketing Mistakes
Hard Landing Lexus in Japan
Lexus is mere a part of Toyota in Japan Luxurious car = Imported car What is Lexus to Japanese?
Disaster with Tundra
Expanded pick-up truck line in USA Misread the USA market Invested 12 billion dollars 200,000 capacity – only 90,000 produced
Really Lean?
Increased empolyees 220,000(2000) to 320,000(2008)
Production capacity 10,000,000 Sold only 6,500,000
No way to adjust the production capacity
Really Quality?
Recall 2001-2003 2,500,000
Recall 2005-2007 9,300,000
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