Wells Fargo: Fast & Flexible Financing

Fast and Flexible Financing

By: Natacha YarbroughInstructor: Prof. Jan AhrensCourse: Marketing 860Due: 8/1/10

Marketing Communications Mix(Most Important Modes)

Bundled services provided in lieu of fees

24/7 customer service provided via phone or email

Face-to-face time with in-store customer

Marketing Communications Mix(Least Important Modes)

Negative publicity can override positive publicity

Poor sponsorship leads to lawsuits

Arrogance and greed breeds consumer distrust

Communications

Wells Fargo appeals to single mothers

Minority communities can trust Wells Fargo

Working Class consumers gain knowledge from Wells Fargo

Communications

Educated consumers make better financial decisions

Latino communities should bank with Wells Fargo

Consumers are happy when they bank with Wells Fargo

Interactive Marketing

Employees are highly skilled at Personal Selling

Wells Fargo’s website is easy to maneuver

Interactive Marketing(Not Found but Effective)

Wells Fargo lacks YouTube Channel

Utilize FREE marketing opportunities

Maximize brand recognition

Interactive Marketing(Ineffective)

Emails Text notifications

received and read more often

Consumers may deem “junk” and not read

Impersonal way of promoting personal finance