What are We Looking At and Thinking?

What are we looking at and thinking?

Using Eye Tracking Technology in the Classroom

Dr. Christopher JenningsAssociate Professor of Interactive Media ProductionDepartment of Journalism and Technical CommunicationSlide Share: http://www.slideshare.net/christopherjennings1 http://www.opensourcethinking.org/ Twitter: @ravenmoon

Usability UX Testing• Usability is the measure of a product's potential to accomplish the goals of the product’s user.• Usability testing is a method by which users of a product are asked to perform certain tasks in an effort to measure the product's ease-of-use, task time, and the user's perception of the experience.

Eye Tracking Tools

Brain Wave Tools

Current Use in the Field

Measuring Audience Behavior

Eye Tracking Aviation

Unmanned Arial Vehicle (UAV/Drone) Eye Tracking Using Glasses

Eye Tracking Video

Distracted and not watching the video on the web page!

Brain Waves with Video

Web Video 3rd Video Script

Eye Tracking News Media

Reading the news or distracted by advertisements?

Eye Tracking Gaming

See the signs? (Portal Video Game through Steam)

Behavior Changes We can Measure

• Attention Level – Engaged or distracted? Sound, lighting and performance impact?• Comfort Level – Relaxed, Excited or

Agitated• POV – CGI, prop placement,

expressions and center of interest.

Current Limitations and Future Expectations

• Current Limitations:• Screen/Font/Image Size• Cost for high level data• Data combinations

• Future Expectations:• Lower cost• Easier to use• Data interpretation tools• Cognition

Questions?

• If not now, email me at:» jenninct@msudenver.edu