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The IAPI annual review of 2013
Citation preview
What we did this year
- 2013 -
Some Numbers
€351,511.36Total AVG of PR Jan-Oct
Just some of the PR we’re getting
Top 10 pages visited Jan-Oct:
1. Members2. Home page3. Jobs4. Events5. Training6. Finding the right agency7. Blog8. About 9. Postgrad10. IAPI homepage
23,054unique website
visitors(Jan – Oct)
www.iapi.ie
Top 10 agencies who attended IAPI events :
1. Mindshare2. Mediavest3. Carat4. Publicis Dublin5. DDFH&B6. Chemistry7. Rothco8. CawleyNea9. Ogilvy Dublin10. Irish International
990people attended
events (Jan – Sept)
Leadership
AD-vocacyIAPI continues to make representations, or asked to represent an industry view on a range of issues
Regulation of alcohol advertising
Advertising High Fat Sugar and Salt Products on TV
On-line behavioural advertising
Advertising of financialservices products
A powerful industry voice on pitching
• €10.6m cost to agencies to pitch in 2012
• Top 100 CEOs/Marketing Directors received copies of guidelines
• Results already delivered Dublin Bus, Irish Water,
Philanthropy Ireland• Aggressive PR value - €203,340
Our remit is broad reaching across the industry
IAPI has led the effort to integrate all the media currencies in Ireland; press, outdoor, TV, radio, on-line.
• We’ve created a steering group made of JNRS, JNOR, JNLR, IAB, TAM
• Examined how a structure for this might be governed
• Looked at how it worked in five EU territories
• Established the preferred research methodologyto make it happen
• Held two public briefings for media ownersand agencies in May & October
Media Research
IAPI devotes a lot of time to administering the CCCI. We conducted the first ever client satisfaction survey last month and a seminar planned Feb 20134
In addition we’ve been asked to participate in other more tangential areas…
The portrayal and representation of people with disabilities in Irish broadcasting - BAI
The marketing of breast milk substitutes, Dept. of Health/HSE
IAPI Census
Media Induction packhas been viewed
807times since April
The Internship guidelineshave been viewed
533times since September
Future Heads
“Delighted that this has been put together!”Siobhan Lavery, MD ICAN
Case Studies
We updated our ADFX case studies section to include the 2012 winners, which we promoted during the year.
www.adfx.ie/book
ADFX
IAPI representation on various industry bodies has been refreshed and more women have been appointed to represent IAPI on the following boards/committees.• Sandra Alvarez, PHD, appointed to the board of the ASAI• Danielle Donnelly, Mediabrands, appointed to the JNRS
Women in Advertising
Mad Women Altogether
Training
IAPI TrainingTop 5 Agencies
1 DDFH&B2 Carat3 Publicis Dublin
Chemistry4 Starcom5 Mindshare
VizeumMediacom Dublin
Bespoke Training
• Procurement Training for MDs
• Communication & Presentation workshop
• ADFX Masterclass x2
• What can theatre teach us about pitching?
Off the shelf training
• European Advertising Certificate
• The Eff Test• Creative Masterclass
for Art Directors• Understanding your
clients business• The changing digital landscape
Highest number of students enrolled this year at 32Introduced new lecturers and modules such as:
• Measuring Advertising Effectiveness with Jane Reidy, Planner
Cross Platform Media Technolgy with John Dunne, with Uk guest speakers
Razorfish, Adapt TV & Brigttag
• Overhaul of Pitch Night –27 November 2013 . 3 different briefs each addressing
societal issues: male sucide, binge drinking & cyber bullying.
Advertising & Digital Communications Postgraduate Diploma
We launched a pilot mentorship scheme under the Women in
Advertising Committee.We have 20 mentees matched
up with 20 mentors
Meet some of our mentors:
EVENTS
You seem to be making great head way – and certainly IAPI is looking a good deal better for it.Philip Sherwood, Director, JNOR
Hi Tania. Well done to IAPI and all concerned. Rant Night was thoroughly enjoyable.Kevin Murray, Copywriter
Rant night - Thanks for organizing Tania & Aisling . It's a winning format. You continue to bring a breath of fresh air to all things IAPI.Jimmy Murphy, Creative Director, Publicis
What a clever format to listening to your peers views on the industry and what changes we can make. I found it hugely beneficial.Eimear Dennis, Account Executive Chemistry
Rant Night
70people registered toattend Portfolio Lab
37Creative Directors &Designers took part
Portfolio Lab
The Next Generation
Thanks to you both for organizing portfolio night. It was really enjoyable. You made everyone feel really comfortable and got the mingling going! And the setting was awesome. Well done and thanks again.
Andrew McNulty,Creative Director, ICAN
Portfolio Lab
Future Heads
Future Heads committee:
• The Big Grill event – 40 attendees
Les Binet Talk on Effectiveness
Yesterday talk by Les Binet was excellent –probably one of the best talks that I have been at for a long time! Well done.Brian Sparks,Agency Assessments
Congrats on a great event yesterday.All the speakers were excellent.Jonathan Ryan,Brand Manager, Mondelez
That was a great session on Advertiser Funded Programming. Speed dating is a productive format. Lots of interesting considerations regarding how to create and sell ideas in what in a very broad area. We met some very useful contacts. Many Thanks.Claire Corbett, Rothco
SPI/IAPI dating: Well done yesterday... Thought it worked well for all... Some interesting idea's... Obviously all agencies have same list but welcomed the opportunity to meet other production houses... Talk soonGary Daly, Irish International Proximity
Speed Dating – Screen Producers Ireland/IAPI
Ping Pong Wars
Goodness me, you guys and your amazing party have brought the industry to it's knees this morning. Not an ad will be made today! Seriously though, I'm sorry to have missed it (working in London) but just to say that it's injected a great sense of community into the industry and particularly for a relatively 'new' agency like Huskies, the team were delighted to be involved.
Anna Ryan, In the Company of Huskies
Ping Pong Wars
Awards
We launched ADFX 2014 with a seminar on Effectiveness.
Les Binet, Head of Effectiveness, Adam & Eve DDB. Alongside April McRedmond, Kerry Foods and John Davey, Diageo
ADFX
161people
attended
Re-branded ADFX
We designed a new logo and are currently developing a new website which will be launched in January 2014.
ADFX- rebrand
We have developed an 8 Week Masterclass in Planning Effectiveness with former ADFX judge Karen Hand.
How does it work?
Three key elements to build a paper: the case, the argument & the story.
Tailored around specific skills needed & individual ‘live’ client cases.
Participant homework: deconstructing winning papers from U.K & Ireland.
We also launched The Eff Test in association with the IPA in London
Agencies currently taking part
We held the first in our series of ADFX Energisers. IAPI Energisers are a series of thought provoking talks for IAPI members that run in the months preceding submission of your effectiveness cases.
Fidelma Browne, Head of Public Communications at Health Service Executive and Mark Nolan, Head of Planning, Cawley-Nea TBWA, discussed their journey in the writing of their ADFX 2012 Gold winning case study HSE Quit.
Next Up: Melissa Furze from O2 and Tom Kinsella Marketing Manager AIB, Nov 28th
ADFX - Energiser
The award was given to
Jess Majekodunmi
Jess graduated from theIAPI/DIT Advertising & Digital Communications Postgrad 2012
IAPI One to Watch
1. Fill in the online Pitch Database.
2. Answer the survey on pitching costs (Dec).
3. Send your staff to IAPI events.
4. Join in committees such as Future Heads & Women in Advertising.
5. Fill in the Census and Salary questionnaire (Summer 2014).
6. Encourage all your clients to enter ADFX.
7. Tell us your training needs and speakers wish list.
We Need You!
Always On!
Twitter: @IAPI_updates
Website: http://iapi.ie
Blog: http://iapi.ie/blogb
Thank You
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