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The first thing about content seeding is to select a title for the content which would appeal to the target audience. The second is the initial group the content would be posted into (in this case a specialist group within LinkedIn). Content seeding in the right content in the right places is a process which takes comparatively little time, but can dramatically expand the audience for a particular piece of content.
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What is Content Seeding?
An example of how spreading B2B content in the right places can
dramatically increase its visibility.
What is Content Seeding?
• ‘Seeding’ content is simply the process of starting to spread it into various online locations so that others will both read it and spread it themselves.
• Identifying the right initial online locations is extremely important.
• Rather than placing the actual content in these places, a link back to the original content is used.
Seeding content – An example
• Futureheads, the Digital Recruitment Consultants, created an interesting post called ‘Top 10 things User Experience leaders will be looking for in 2013’
• They started a discussion on this in a LinkedIn Group.
• Soon afterwards, a search for the blog title showed up the following results:
This showed 9 organic results on Google’s page 1, all referring to David’s article.
How did this happen?
The post was picked up by a UX specialist blog and reposted
The blog post was seeded into a LinkedIn discussion group
Tweeted..
Tweeted..
Tweeted..
The original blog post, on theFutureheads site
Listed on a specialist User Experience site
A summary of User ExperienceTweets
And posted on a blogger’s Facebook page
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