Where Do Donors Come From? Kurt Cumiskey Assistant Director, Duke University Libraries Development...

Where Do Donors Come From?

Kurt CumiskeyAssistant Director, Duke University Libraries Development

ALADN 2013Pittsburgh, PAMay 20, 2013

Donors, 2004 - 2013

2004 2005 2006 2007 2008 2009 2010 2011 2012 20130

500

1,000

1,500

2,000

2,500

Donors (total) Donors (AF)

Cash, 2004 - 2013

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013$0

$2,000,000

$4,000,000

$6,000,000

$8,000,000

$10,000,000

$12,000,000

Cash (total) Cash (AF)

Annual Fund Cash, 2004 - 2013

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

$800,000

$900,000

$1,000,000

Tried and true

Select Board members wisely Strengthen relationship with generalists (e.g.,

major gifts officers, planned philanthropy staff) in University Development

Remind library colleagues that they are ALL fund raisers

Where do donors come from?

How did we build our pipeline during the recession with limited budget when we

were unable to solicit alumni unless they had given to the Libraries before?

Recent Duke Libraries Development Initiatives that have increased donors and dollars

advertise in the Duke Alumni Association magazine and expand the number of Libraries’ Magazines we send

create and share entertaining and informative videos about the Libraries

exploit occasions when alumni return to campuso tours and other informative programso thank you reception for library donors on Reunion

Weekend

Recent Duke Libraries Development Initiatives that have increased donors and dollars

establish Deceased Alumni Bookplate Initiative and Alumni Portal

host fun events in the Libraries that showcase our intellectual contributions to the University

treat student workers as colleagues when they’re students and as our constituency after they’ve graduated

create student advisory groups and a Young Alumni Advisory Committee

Attracting alumni donors by advertising in Duke Alumni Association magazine

Measuring effectiveness (Transform Lives ads)

Attracting alumni donors by advertising in Duke Alumni Association magazine

Attracting alumni donors by advertising in Duke Alumni Association magazine

Attracting alumni donors by advertising in Duke Alumni Association magazine

Attracting alumni donors by advertising in Duke Alumni Association magazine

Measuring effectiveness (Crazy Smart ads)

Re-engaging lapsed donors: leveraging Duke Libraries’ Magazine

Re-engaging lapsed donors: leveraging Duke Libraries’ Magazine

Create and share entertaining and informative videos

Exploit alumni returning to campus

Establish Deceased Alumni Bookplate Initiative

Alumni Portal: remote access to electronic resources

Student workers: colleagues and constituency

Libraries events that are fun and showcase our intellectual contributions to the University

Create student advisory groups and a Young Alumni Advisory Committee

Where do donors come from?

Kurt CumiskeyAssistant Director,

DevelopmentDuke University Libraries

kurt.cumiskey@duke.edu919.660.6940