Why every business should care about social media 09 sep2010

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep

DIGITAL GURUKUL #2Why every business needs to care about Social Media?

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep

What is Social Media Marketing?

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep

“The process of reaching out to and engaging with your

customers/users through Social Media (FB, Twitter, YouTube etc)”

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep

Is Social Media just about Sales & Marketing?

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep

SalesIdeation/Product

Dev

HR

CRM

Marketing

NONO

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep

Search for your name on Google!

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep

Timings can’t be Better!

Opportunity to build competitive edge

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep

Let’s look at some Interesting Success Stories!

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep

Kogi Korean BBQ Taco Truck

Blog + Flickr + Twitter - 10 people/stop to 800 people/stop

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep

Online Leads & Sales

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep

89,22,844 Views | 20,223 Ratings

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep

Auto Driver in Chennai

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeepSahil Parikh

Sahil ParikhCEODeskAway

Case Study:

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep

Driving sales through online WOM

Sahil Parikh

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep

We are self-funded

We use only low-cost online marketing

SEO, Blogs & Social Media

Sahil Parikh

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep

What’s not worked is…

Sahil Parikh

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep

Drive traffic through blogs

Sahil Parikh

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep

Reviews/ mentions helps us drive traffic

Conversations drive signup

Last 2 years 50% of traffic has come from blogs/ referring sites.

Sahil Parikh

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep

1 signup every 30 seconds. Top 3 traffic source.

15% converted to paid accounts

Quadrupled sales in a month!

We didn’t push…

Sahil Parikh

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeepSahil Parikh

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep

18% converted to paid. Top 3 traffic source.

We didn’t push again…

Potential reach…

3 million followers on twitter

500,000 readers for their blog

Sahil Parikh

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep

Hello world, we exist!

Find people with similar interest.

Reach out to a larger audience.

Sahil Parikh

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep

The little birdie has sent us 5-7% of our total traffic in the last 2 years. 9-12% converted.

We wonder how many people heard about us on Twitter and then later came to our site?

Sahil Parikh

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep

Closing a sale…

Sahil Parikh

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeepSahil Parikh

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeepSahil Parikh

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeepSahil Parikh

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeepSahil Parikh

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeepSahil Parikh

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep

Customer service…

Sahil Parikh

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeepSahil Parikh

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep

She is a customer today.

Sahil Parikh

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep

Thank You!

Follow us on @deskaway or @sahilparikh

Sahil Parikh

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep

The Mantra for Success!

Be Social

Be Visible Be Relevant Be Credible

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep

DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep

Let’s stay in touch through

Social Media!

http://facebook.com/pradeepchopra http://linkedin.com/in/pradeepchopra

http://twitter.com/pradeepchopra

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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep

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