Why Mexicans Don’t Drink Molson...Canada ”-Jayson Myers, former CEO of Canadian Exporters ......

The Quiz

WHY DON’T MEXICANS DRINK MOLSON?

1. THEY PREFER CORONA

2. COULDN’T GET A LICENSE TO BREW IN MEXICO

3. IMPORT RESTRICTIONS ON FOREIGN BEER

4. IT’S TOO EXPENSIVE

5. ALL OF THE ABOVE

6. NONE OF THE ABOVE

WHAT DO THESE COUNTRIES HAVE IN COMMON?

– UNITED STATES

– HOLLAND

– AUSTRALIA

– BELGIUM

– UNITED KINGDOM

– DENMARK

– GERMANY

– IRELAND

– MEXICO

HOW MANY CANADIAN BRANDS ARE RANKED AMONG THE GLOBAL TOP 100?

1. 6

2. 0

3. 2

4. 1

Best Global Brands 2018

IS CANADA A TRADING NATION?

1. YES

2. NO

WHAT IS A TRADING NATION?

“We are really sellers into the global marketplace. Sellers are just told how much to

sell and the market is made for you. A major trader is out there developing his own market. We don’t have a lot of companies doing that in

Canada”-Jayson Myers, former CEO of Canadian Exporters

“At home Canadians are as efficient as Americans, but when they are abroad, they are shy, withdrawn and inward looking... Canadians are perceived as very friendly, but we don’t know

what they are up to. What do they want to achieve?”

-European trade expert

WHAT DO THEY HAVE IN COMMON?

– LENTILS

– MAPLE SYRUP

– MUSTARD SEED

– CANOLA

WHAT DO THEY HAVE IN COMMON?

– INSULIN

– IMAX

– CROCS

– FIJI BRAND WATER

WHAT IS THE BIGGEST MISTAKE A COMPANY CAN MAKE WHEN GOING INTERNATIONAL?

1. NOT HAVING A PLAN

2. GOING INTO TOO MANY COUNTRIES AT ONCE

3. BEING CHEAP

4. UNDERESTIMATING THE DIFFICULTIES

5. SENDING THE B-TEAM INSTEAD OF THE BEST PEOPLE

6. SHORT-TERM THINKING

7. ARROGANCE

HAVE YOU EVER WORKED ABROAD?

1. NO

2. YES, IN THE UNITED STATES

3. YES, IN ONE COUNTRY OUTSIDE THE U.S.

4. YES, IN MORE THAN ONE COUNTRY OUTSIDE THE U.S.

DOES YOUR COMPANY VALUE INTERNATIONAL EXPERIENCE?

1. NO

2. SOMEWHAT, DEPENDS WHAT COUNTRY

3. YES, IT’S AN ADDED BONUS

4. YES, IT IS A NECESSARY PREREQUISITE FOR CAREER ADVANCEMENT

DOES THE CEO/SENIOR MANAGEMENTOF YOUR COMPANY...

– SPEAK TWO ORE MORE LANGUAGES?

– HAVE INTERNATIONAL EXPERIENCE?

– SPEAK TWO OR MORE LANGUAGES AND HAVE INTERNATIONAL EXPERIENCE?

NEW CANADIANS REPRESENT 20% OF THE NATIONAL POPULATION, MORE THAN 40 % IN SOME CITIES. WHAT % OF YOUR EMPLOYER’S SENIOR MANAGEMENT/BOARD ARE FIRST GENERATION CANADIAN?

1. 50% OR MORE

2. 25-50%

3. 15-25%

4. 5-15%

5. LESS THAN 5%

6. 0

WHAT IS CANADA’S GREATEST COMPETITIVE ADVANTAGE?

1. PROXIMITY TO THE US

2. SUBSIDIZED HEALTHCARE

3. INTERNATIONAL GOODWILL

4. MULTICULTURAL POPULATION

5. NATURAL RESOURCES

6. EDUCATED WORKFORCE

7. CULTURAL OF CONSENSUS-BUILDING