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YouTube Analytics Presented by David Andres Alegria
December 4th, 2013
Agenda
• Video Statistics
• Brand Messages
• Traffic Sources
• Viewer Engagement
• Summary
Video Statistics
• Videos on spreadsheet are all videos in St.
Edward’s channel (public) as of October 3, 2013.
• 28 new videos added to the spreadsheet since
last analytics update (07/13).
Brand Messages
Brand Messages
• Academic Challenge (AC)// Global Perspective
(GP) // Make a Difference (MAD).
• Things that were analyzed:
•What brand message does each video fall under?
•What is the distribution of the brand messages?
•How many views does each video get compared to
another message?
Brand Messages
58%25%
17%
Video ViewsAC GP MAD
47%
33%
20%
Videos Labeled AC GP MAD
Traffic Sources
Where do they come from?
2010
2011
2012
2013
Viewer Engagement
Viewer Engagement
• 125x125 Film Quest -
St. Edward's University
• Brother Muller and His
Brothers Perform "Gold
Digger" at Orientation -
St. Edward's University
• Professional Theater
Arts Training at St.
Edward's University (1)
• How to Throw a
Curveball-A St.
Edward’s Magazine
Extra
• Laulie, Take on your
world-St. Edward’s
University
• Hear about Anthony’s
freshman year at St.
Edward’s
Disliked Videos
Summary
• Twenty-eight videos added to the spreadsheet since last update (07/2013).
• Most videos fall under Academic Challenge brand image.
• Less Make a Difference videos
• Top three playback locations:– Embedded videos
– YouTube watch page
– Mobile devices
• Major increase in mobile device uses from 2010 to 2013– 5% to 29% in three years
Thank you
St. Edward’s University
Thank you.
St. Edward’s University
Thank you.
St. Edward’s University
Thank you.
St. Edward’s University
Thank you.
St. Edward’s University
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