Www.cdw.com. 4 Who Is CDW? 4 Sales and Marketing 4 Strategies for Growth

www.cdw.com

Who Is CDW?

Sales and Marketing

Strategies for Growth

“To be one of the nation’s highest volume computer resellers selling brand name products; to provide a

‘fun’ and challenging work environment and above-average earnings; and to maintain a high

net profit by running a lean, highly automated systems-oriented

company”“The customer is our ultimate

employer.”

Our Mission Statement

CDW Circle of Service

No. 6 on Business Week’s “Information Technology 100” 100 Best Companies to Work for in America, as reported in FORTUNE® magazine1999 and 2000. No. 53 of The Internet 500 Interactive Week No. 55 of the 500 most innovative corporate users of information technology. Information Week Hot 10 Companies to Watch -- CDWG Federal Computer Week Fortune 1000 company, ranked No. 560 FORTUNE® magazine 2000 Better Business Bureau National Torch Award for Marketplace Ethics, Finalist Council of Better Business BureausNo. 1 Reseller of the Year -- CDW-G Federal Computer Week

CDW Awards

Business Overview

#1 Direct Source for Brand Name Technology

Customized Service www.cdw.com Multi-Media

Advertising Strategy The Low Cost

Operator““Enthusiasm is Contagious ... Catch it”Enthusiasm is Contagious ... Catch it”

Name Brand Products

Competitive Prices Broad Product Selection

Over 50,000 Products Approximately 14,000 Items Stocked

Diversified Vendor Mix On-line Distributor

Inventory - JIT

Branding CDW®

GOAL:Create Top of Mind Awareness for CDW®®

STRATEGIES: Multi-faceted Branding Campaign Consistent Message of the CDW®

Advantage Media and PR Initiatives

““Pigs Get Fat . . . Hogs Get Slaughtered”Pigs Get Fat . . . Hogs Get Slaughtered”

Who Is CDW?

Sales and Marketing

Strategies for Growth

The CDW® Advantage

One-Stop Resource for Businesses

Multi Brand products at competitive prices

Same day shipping Free, Same-Day Custom

configuration Proficient, Fast, Free Tech

Support 24X7 Dedicated CDW® Account

Manager CDW@work Customized

Customer Web sites““It’s Only Good if it’s WIN/WIN”It’s Only Good if it’s WIN/WIN”

Professional Sales Team

“ “Clicks & People”Clicks & People”

CDW University Relationship Oriented 1000 Account Managers Long Term Focus

““There’s Only 6 Inches Between a Pat on the Back or a Kick in the Rear”There’s Only 6 Inches Between a Pat on the Back or a Kick in the Rear”

Target Customer

Business to Business - Over 94% of $ Sales

Product Knowledgeable

High-End Products

Repetitive Purchasing Behavior

““Good Luck Many Times Comes Disguised as Hard Work”Good Luck Many Times Comes Disguised as Hard Work”

Customer Segmentation

Consumer45 Million Sites

Small <507 Million Sites

Medium >50 <100250,000 Sites

Large>100 <1,000

167,000 Sites

Enterprise - >1,000Over 8,000 Sites

““The Challenge of Success is to Continue Being a Success”The Challenge of Success is to Continue Being a Success”

Data source provided by:ZDMI

Opportunity

Strength

14

Gov/Ed and Hotline Catalog Covers

Gov/Ed Covers Hotline Cover

www.cdw.com

“Best Vendor Web Site”--Computer Shopper

CDW.com Objectives

Differentiate CDW

• Build more customer connections than our competitors

• Opportunity for industry leadership

Leverage CDW’s Business Model

• Relationship-based model

• Logistics excellence

• Offer enhanced services

• Facilitate the sales process

Create Long-term Value

• Retain our most valued customers

• Maximize revenue per customer

1 Make it easier to do business with CDW

2 Reduce the cost of doing business for both parties

3 Enhance customer relationships

CDW® Online Technical Support

17

Corporate extranets - a true online B2B model emphasizing knowledge management and customer service.

•Real-time customized

solutions

•Order status

•Corporate standards

•Purchase history

•Custom pricing across

multiple

locations

•Personalized and linked to a

CDW Account Manager

•Authorized Purchase levels

•Ongoing development effort

Who Is CDW?

Sales and Marketing

Strategies for Growth

The Winning Formula

technology solutionsbusiness to business e-commercecustomer focuspeople

CDW is

Existing Office approx.

100,000 sq. ft.Expanded Distribution

Center approx. 100,000 sq. ft.

Existing CDW@Play

approx. 40,000sq. ft.

Future Distribution Center approx. 250,000 sq. ft.

Future Office approx. 200,000 sq. ft.

Initial Distribution Center approx. 100,000 sq. ft

Sales ProductivityFocus

““It’s Only Good If It’s WIN/WIN”It’s Only Good If It’s WIN/WIN”

GOAL: Drive Incremental Sales

through Sales ProductivitySTRATEGIES: Aggressive Hiring Approximately 1100 by

year end Downtown Chicago

Sales Office

Our People

““Fast Pay Makes Fast Friends”Fast Pay Makes Fast Friends”

GOAL:CDW® the Employerof Choice

STRATEGIES: Culture Pay for Performance LT Incentives Subsidized Cafeteria On Site Child-Care & Fitness

Center Paychecks from “All Our

Customers”

www.cdw.com

From All Our Customers

CDW-G

GOAL:Establish leading position in Gov/Ed marketplace

STRATEGIES: Focused sales & marketing activities Deliver CDW’s Best Practices National Sales Office -- Chantilly, Va. www.cdwg.com GSA Schedule, Open Market and Contract

Vehicles

““Enthusiasm is Contagious . . . Catch It”Enthusiasm is Contagious . . . Catch It”

Success at CDW...

• Proactive

• Relationships

• Long Term Focus

• Dynamic

• Adaptable

• Training

At