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7/31/2019 xister - cultural media & behavioural marketing - 2012 - carlo sebastiani
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2012
7/31/2019 xister - cultural media & behavioural marketing - 2012 - carlo sebastiani
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80 people in Rome and Milan,
an over 5 million euro turnover
last year, over 40 accounts in
the last 2 years.
And a network of side projects
and fellow players, helping us
to push the boundaries of ourwork always a little bit further.
Come and look at what we HAve
done so far.
Enjoy.
xister is a creative agency.
Since 2002 weve been delivering
high-quality communication
services, where cultural and
behavioural elements give life to
stories around brands.
No matter the media.
Across media.
Using technology as a commodity
and a frame of inspiration.
manifesto
7/31/2019 xister - cultural media & behavioural marketing - 2012 - carlo sebastiani
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brands
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case histories
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An everlasting community reunion where Jeeps enthusiasts can nd
engaging content on all of the 4x4 legendary brands special events.
KEYWORDS:
ENGAGEMENT / EVENTS / BRANDED CONTENT
MEDIA:
WEB / SOCIAL
AWARDS:
NC DIGITAL AWARDs 2012-BRANDED CONTENT CATEGORY-GOLD AWARD
IAB MIXX 2012 - BRANDED CONTENT - BRONZE AWARD
ADCI 2012 - BRANDED CONTENT - BRONZE AWARD
jeep people
view project
7/31/2019 xister - cultural media & behavioural marketing - 2012 - carlo sebastiani
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The visionary British artist Felix Thorn was asked to build
music-making sculptures that combine Moleskine objects with musical
instrument parts.
KEYWORDS:
BRANDED CONTENT / CULTURAL COMMUNICATION
MEDIA:
AMBIENT / WEB / MOBILE / SOCIAL
the moleskine orchestra
view project
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The brand new revolutionary Honda Integra launches its challenge to
the old fashioned way of moving on two wheels.
KEYWORDS:
ATL / PRINT / PHOTOGRAPHY
MEDIA:
OOH / PRINT / TV / RADIO / WEB
honda integra
view project
7/31/2019 xister - cultural media & behavioural marketing - 2012 - carlo sebastiani
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Nuovo Honda Integra. Il resto preistoria.
7/31/2019 xister - cultural media & behavioural marketing - 2012 - carlo sebastiani
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An across markets advert game, mainly based on social networks,
supported the launch of Jeeps latest creative International platform
Never Adapt.
KEYWORDS:
ENGAGEMENT / GAMIFICATION / CHALLENGE
media:
WEB / SOCIAL
AWARDS:
INTERNET MEDIA KEY 2012 - BEST INTEGRATED CAMPAIGN
the j challenge
view project
7/31/2019 xister - cultural media & behavioural marketing - 2012 - carlo sebastiani
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The launch of the new range of Giovanni Rana Fresh Sauces was
supported by a web strategy featuring a web spot, an original cooking
tutorial and an on-demand content web site.
KEYWORDS:
STRATEGY / BRANDED CONTENT / INTERFACE DESIGN
MEDIA:
WEB / SOCIAL
sughi freschi Giovanni Rana
view project
7/31/2019 xister - cultural media & behavioural marketing - 2012 - carlo sebastiani
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A fun-oriented social assets management THat enforces the beer Lovers
loyalty to Peroni.
KEYWORDS:
BRAND AWARENESS / CONVERSATION / FUN
MEDIA:
SOCIAL
birra peroni social media
view project
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Building brand reputation through a cultural project that invests on
contemporary art as a means to encourage the diffusion of young
artists energy.
KEYWORDS:
DESIGN / ART / TECHNOLOGY / USER EXPERIENCE
media:
PRINT / WEB / SOCIAL / MOBILE
AWARDS:
RELEASE 2011 -INTERACTIVE KEY AWARD - MEDIA AND EDUCATIONAL
premio terna
view project
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The rst social food network where the best food bloggers write about
italian local products and producers excellences.
KEYWORDS:
GEOLOCALIZATION / CULTURAL / BLOGGER ENGAGEMENT
MEDIA:
WEB / SOCIAL / EVENTS
gente del fud
view project
7/31/2019 xister - cultural media & behavioural marketing - 2012 - carlo sebastiani
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The SAY YES philosophy lives on the new Nastro Azzurro OcIal Website
where all the brand activities lead to.
KEYWORDS:
BRAND AWARENESS / PRODUCT WEBSITE / CULTURAL COMMUNICATION
MEDIA:
WEB / SOCIAL
nastro azzurro website
view project
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The new Honda Moto Italia ocial website leads a regenerating process
of the brandS digital strategies including social networks.
KEYWORDS:
BRAND AWARENESS / PRODUCT WEBSITE / USER EXPERIENCE
MEDIA:
WEB / SOCIAL
honda moto italia
launch website
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A steam punk atmosphere welcomes the challengers of The Hunger
Games, the latest global blockbuster based on Suzanne Collins novel.
KEYWORDS:
ENGAGEMENT / GAMIFICATION / STRATEGY
MEDIA:
WEB / SOCIAL
the hunger games
view project
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A photographic online contest that rewards users inspirations with
a week in New York.
Cafe Zeros original tips help users to nd the way to inspiration.
The online contest was supported by a social network campaign, including
facebook ads and focused posting plan, that landed on the contest page
of cafezero.it..
KEYWORDS:
ENGAGEMENT / GAMIFICATION / BEHAVIOURAL MKTG
MEDIA:
WEB / SOCIAL
tutto inizia da zero
launch website
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thank you.
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