View
225
Download
4
Category
Tags:
Preview:
DESCRIPTION
A dummy book for NID's annual publication for convocating young designers.
Citation preview
N AT I O N A L I N S T I T U T E O F D E S I G N
Project Head and Chief Visualizer Content Coordinator Editorial support Project synopsis Coordination at three campuses
Graphic Design Assistance Software Development Photography
Image editing
Scanning &Colour Correction Student Liaison
Student Data Entry Library Support
Production Supervision Print Production Advice
Student Index, Sponser Index, General Index IT Support
Special Thanks to Pradyumna Vyas, Vijai Singh Katiyar, Dr Vijaya Deshmukh, Sidhharth Swaminarayan, Lalita ChettiyarPrint Production Shreedhar Printers (P.) LTD., Ahmedabad
Published by Research and Publications, NID
National Institute of DesignPaldi, Ahmedabad-380 007 IndiaPHONE +91 79 2662 3692 – 97FAX +91 79 2662 1167emaileducation@nid.eduwww.nid.edu
ISBN- 978-81-86199-73-2Price: 400 ( Vol: Young Designers 2011 PGDPD )Price: 700 ( All 3 Vols: Young Designers 2011 GDPD + Young Designers 2011 PGDPD+ Educators @ NID )
Dr Tridha GajjarSaurabh KumarEisha SarkarMeghana Jog, Kaveri Gopalkrishnan, Saurabh KumarSwasti Singh Ghai, Mamta Rao,Saurabh SrivastavaDeepak Mahavar Ankit D MehtarDr Deepak John MathewValji Solanki
Dr Tridha GajjarSaurabh KumarBharat D SutharT K Rajan,Rosamma Mathew,Jaya Nair Paresh ShahSnehal LeuvaC T Paul Thomas, Madhu N ChavdaShirish Shah, Dr Tridha GajjarShirish Shah, Bharat D SutharMadhu N Chavda, Ankit D MehtaHimanshu Mistry, Chirantan Raval, Upendra Patel
©2011 NATIONAL INSTITUTE OF DESIGNAll rights reserved. No part of this publication may be reproduced or transmitted in any form by anymmeans, electronic or mechanical, including photocopy, recording or any other information storage and retrieval system, without permission in writing from the copyright owner. Most of the images featured in this issue of Young Designers were sent by the individ-ual students. Where they were not, they have been scanned from their diploma documents.
YO U N G D E S I G N E R 2 0 1 2
Dr Tridha GajjarSaurabh KumarEisha SarkarMeghana Jog, Kaveri Gopalkrishnan, Saurabh KumarSwasti Singh Ghai, Mamta Rao,Saurabh SrivastavaDeepak Mahavar Ankit D MehtarDr Deepak John MathewValji Solanki
Dr Tridha GajjarSaurabh KumarBharat D SutharT K Rajan,Rosamma Mathew,Jaya Nair Paresh ShahSnehal LeuvaC T Paul Thomas, Madhu N ChavdaShirish Shah, Dr Tridha GajjarShirish Shah, Bharat D SutharMadhu N Chavda, Ankit D MehtaHimanshu Mistry, Chirantan Raval, Upendra Patel
Salman HaidarChairmanGoverning Council
NID
Design provides a cornucopia of opportunities for a nation’s development. Nowhere is this more relevant than in the Indian context. Design concepts are embedded into the Indian cultural consciousness. It has to be acknowledged that in this era of globalisa-tion, Indian designers have a challenging task ahead. They have to compete with de-signers from various nationalities. Besides, this would also facilitate a fruitful exchange of ideas and thoughts on a multitude of design traditions.
The emergence of the creative economy has begun to lay emphasis on originality and in this context; there is a pressing need for designers who possess an acumen for innovative design thinking. During the last fifty years, the National Institute of Design (NID) has developed its own design methodology and design philosophy, and has been a facilitator of each milestone of development in the field of design. Currently, we are witnessing an increased sense of awareness about design in India. This awareness is rapidly translating into an escalating demand for design-oriented careers. NID’s vast experience is already there to our good fortune and can be availed of in order to develop and provide a new direction to the creation of appropriate design education programmes and faculty training programmes for design educators.
This year, NID will conclude its Golden Jubilee celebrations that have indubitably rein-stated NID’s position as one of the leading design institutions with a superlative design ideology. The institute is committed to spread the power of design across the country and the world at large, in order to ensure an egalitarian dispersion of modern design practices and philosophies.
Young Designers 2011 features the impressive work of this year’s graduates. I am extremely proud of their achievements. I would like to extend my congratulations and heartfelt wishes to all the graduates.
Chairperson’s Message
Director’s Message
Pradyumna VyasDirectorNID
The National Institute of Design (NID) is undoubtedly the pio-neer of design education in India. For the last fifty years, NID has been instrumental in serving various sectors of the Indian economy through tangible design interventions that also help to bring about improvements in those sectors. This is an insti-tute that has nurtured and helped evolve innovative educational practices. NID is also committed to disseminating design edu-cation through contemporary media such as the internet and ensure stronger social development. The institute aims to foster economic development through design education and improve the quality of people’s lives.
The first decade of this millennium has come to a close. This is the most appropriate time for NID to bring to fruition the goals it has envisaged for the future of design education. Towards this end, the existing curriculum will be reviewed and made more contextual and research-oriented so as to impart sustainable and value-centric design education. Plans are afoot to introduce postgraduate courses in Design Education, Universal Design, and Museum Design.
NID is making active and dedicated attempts to infuse a global perspective into design education. For this, it is placing an in-creased focus on research in various areas of design, encouraging industry participation for sponsored research, and carrying out documentation and ethnographic studies on existing craft tradi-tions. All of this will enrich educational programmes at the in-stitute, apart from propelling Indian design practices on to the global arena in a more prominent way.
Indeed, this is a special moment for the NID community;this year marks the conclusion of NID’s Golden Jubilee celebrations. It has been a wonderfully eventful year with the institute hosting a plethora of conferences, seminars, exhibitions, and film festivals of national and international stature—all of which are a rightful acknowledgement of NID’s involvement in design education and design thinking in the Indian context.
This edition of Young Designers showcases the work of this year’s graduates, whose diploma projects reveal their unique approach-es to design and societal concerns. I am indeed proud of these young designers and am confident that they will promote a cul-ture of excellence in all their future endeavours.
I wish them all success.
Design for Digital Experience 40
Information and Digital Design 46
Information and Interface Design 50
New Media Design 56
Software User and Interface Design 62
Animation Film Design 7
Exhibition Design 13
Film and Video Design 20
Graphic Design 26
Photography Design 32
Ceramic and Glass Design 82
Furniture and Interior Design 85
Product Design 92
Toy and Game Design 104
Transportation and Automobile Design 108
Design for Retail Experience 69
Strategic Design Management 73
Apparel Design and Merchandising 113
Lifestyle Accessory Design 121
Textile Design 130
INTER DISCIPLINARYDESIGN STYDIES IDDS
TEXTILE APPAREL & ACCESSORY DESIGN TD
INDUSTRIAL DESIGN ID
COMMUNICATION DESIGN CD
IT INTEGRATED DESIGN IT
Students’ Index 138
Sponsers’ Index 140
General Index 142
YO U N G D E S I G N E R 2 0 1 2
A graphic design student, in addition to a thorough grounding in design abilities
and theoretical issues, undertakes the study of the cultural and historical context
in which designers need to function, as well as of the social and ethical factors that
influence design decisions. The ultimate aim is to stimulate the development of
independent critical judgment, sound research skills, the ability to think creatively
and practice design as a professional.
The last decade or so has witnessed a near total transformation in the way a
graphic designer works. The expansion and application of the electronic media
has made graphic reproduction technologies more accessible to the designer. Par-
adoxically, traditional skills have become more necessary than before. Quality and
creative solutions contextual to the user’s needs are still a basic human input.
The fundamental importance of creating a visual vocabulary through drawing, the
development of aesthetic judgment, values of form, proportion, image and word
have become an integral part of learning graphic design at NID.
During their period of study, students in graphic design are encouraged to work
on a variety of projects, majoring in the selected sub-domain of graphic design.
The areas covered include typography & type design, publication design, image
making, illustration, photography, packaging, print design, corporate identity,
branding and information & communication systems like signage or way finding.
Students, on successful completion of the programme would have acquired the
competencies to find placements with leading graphic design agencies working in
the area of branding, publication houses, and communication design firms. They
could also start their own design studios.
Graphic design
N AT I O N A L I N S T I T U T E O F D E S I G N
Analysis of this research and cre-
ating a visual language through
illustration was the most inter-
esting phase of the project. I took
several design decisions related
to illustration style, forms, type-
faces, colour palettes and treat-
ments. Creating a distinctive visu-
al language for each of the books
while still correlating them was a
very stimulating challenge.
Through this project, I gained valu-
able understanding into children’s
publications, especially in the
field of environment education. I
learnt that illustrating for children
does not require mere skill but a
great amount of love, passion and
understanding of their psyche. I
have positively gained and learnt
from this project.
27
SWETA GOVILI have always taken a keen in-
terest in image-making. It grew
deeper with the classroom proj-
ects that I took up during my two-
and-a-half year course at NID.
The knowledge I gained about
publications and their allied fields
motivated me to take up a diplo-
ma project that would bring to-
gether my interests in the area of
children’s publications.
My project brief was to design
and package an educational kit
for early learners (between 2-6
years) that would sensitize them
about sharing and caring for our
natural resources and other liv-
ing forms. The design process
comprised different phases of re-
search on the education systems
in pre-schools, child psychology
and publications in the market.
Gra
ph
ic D
esig
n
Designing An Educational Kit For Early Learners
Activity-based learning
pre-schooler
conservation
co-existence
imhere2smile@gmail.com
GUIDE: DR. TRIDHA GAJJAR
SPONSOR: KATHA, NEW DELHI
YO U N G D E S I G N E R 2 0 1 2
My diploma project was to rede-
sign a magazine for WEKA Uit-
geverij, a publishing house that
offers online information prod-
ucts, seminars, magazines, infor-
mative letters, books and multi-
media solutions for advertising
customers. They publish several
magazines and it was the latest
addition Facility Management
Magazine that I had to work on.
Facility Management Magazine
was founded a few decades ago
and is reputed for its high level of
research content. The publishers
wanted to change the strict, old-
school layouts and designs into
ones that are more approachable
and friendly, in accordance with
the magazines current competi-
tion. They were also interested in
making it more interactive by add-
ing interviews, special columns,
articles, stories, advice and lists.
As a graphic designer, I had to
deliver the building blocks for the
visual language for the magazine.
VAATIKA DABRAThis included redesigning the
logo, magazine cover, colour
palette, imagery, infographics,
typeface and grid.
The project started with un-
derstanding the magazine, the
term facility management and
the competitors. Various sketch-
es were done to understand the
difference in the use of type,
imagery details, proportion,
infographics and so on, along
with the basic layout and de-
signs for the cover. Ideation and
refinement of the logo followed.
The final stage of the project
was to define the guidelines for
the magazine in terms of the
grid, style and typography.
In retrospect, I see myself as a
student who has learnt not only
how to perceive information in
different scenarios, but observe
the nuances of life. I would like
to apply my design understand-
ing into the organic structure in
India.
28
publication design
Magazine
Info-graphics
Logo design
vaatika@gmail.com
G R A P H I C D E S I G N
Redesigning Facility Management Magazine
Gra
ph
ic D
esig
n
GUIDE: IMMANUEL SURESH
SPONSOR: WEDENSPIEKERMANN, AMSTERDAM
YO U N G D E S I G N E R 2 0 1 2
The emphasis of the course is on building a variety of skills, in combination with
theoretical knowledge and practical application. The programme commences with
the learning of fundamentals of textile design. These include elementary ergo-
nomics, textile fibres, colour, composition and basic textile design for weaving and
printing. It also covers dyeing techniques, printing methods, sewing techniques,
construction of fabrics and surface design.
Through increasingly complex design projects, complemented by related inputs in
the social sciences and technology, students are encouraged to apply their abili-
ties to resolve specific design problems. The programme helps one understand all
the intricacies of production, in order to find innovative solutions. It provides major
field-level exposure to all levels of industrial and craft production.
Besides instilling design sensibility, all the courses lay emphasis on technology and
market-related inputs. Design projects in textiles cover woven and printed apparel
fabrics, textiles for interiors, collection of prints, craft documentation, computer
aided textile design, jacquard fabrics etc. Design solutions are translated into sam-
ples or prototypes through workshops in dyeing, printing and weaving.
Textile Design
N AT I O N A L I N S T I T U T E O F D E S I G N
For my diploma project, I designed two collections of saris and fabrics for the brand Raw Mango. The first was a collection of Chanderi saris and fabrics inspired by the Mogra (a variety of jasmine) flower. The second was a collection of Benaras brocades and silk fabrics based on the Pichhwais of Krishna as Srinathji.
Chanderi is known for its soft fabrics and pastel colours while Benaras is renowned for its rich brocades and unmatched weaving techniques. I explored the traditional tech-niques of extra weft by handpicked jala from Chanderi and kadwa work from Benaras for my designs. Though the designs were based on traditional motifs and techniques, their approach was contemporary. They cater to women between 25 to 55 years of age.
Maha Raasa: Collections of Hand-Woven Saris From Chanderi And Benaras
VIBHUTI JAIN For this project, I had to understand Raw Mango’s identity and how it compared with similar brands. It also required a thorough understanding of the techniques of weaving, cost-ing etc. I worked and communicated with weavers directly in order to get their inputs and perspectives for the designs. My design approach had to justify the requirements of the brand but at the same time it had to avoid exploitation or unnecessary modification of the weavers’ work because sometimes, over a period of time, the weavers lose the original language of their weaving tradition. I had to carefully craft my designs in accordance with the existing tech-niques and production costs.
Working with the weavers’ commu-nity was a very enjoyable experience and I learnt many new aspects of design
136
vibes99@gmail.com
Sari collection
Hand-weaving
Brocade
Pastels
Tex
tile
Des
ign
GUIDE: Aditi Ranjan
SPONSOR: Raw Mango, New Delhi
N AT I O N A L I N S T I T U T E O F D E S I G N
Abhay VyasNEXT GENERATION SMART ECO WASHER52
Abhilash JoseThree Boons of a Politician18
Abhimanyu GhimirayANANT19
Abhishek MaithulConstituting Growth Strate-gies for Hansiba, a SEWA Initiative120
Aditi DhamijaConcept Store Design for F-Studio106
Aditya SomwayChildren's Furniture in Wood152
Ahona GuptaThe Sore Thumb: a short Fiction Film32
Aishwarya DasareConcept Store Design for Arrow Woman107
Ajay BogaSpeciality store for Studio ABD153
Akash ShekharDesigning user experience of a web shopping applica-tion53
Akhila MathurScope of Dynamic Behaviors in User Interfaces54
AkshayK oranneNew Identity for FASTRACK Concept Store Design108
Alpa JainFurniture @ Food Courts154
Ambrish GaurLinen Fiesta – Bedding Col-lection for Exports214
Amit AmbekarSpace inside Space: Kiosk for mall atrium155
Amit DasParityakto (Deserted)20
Amrapali SatpudkeRedefining Mobility: Appropri-ate wheelchair for Physically Challenged Children164
Angeline IrudhayarajGAMES.EBAY.COM70
Animesh ShrivastavaElectra-Electric Vetrctc for adults with188
Aninda BiswasRe-designing the Website and Brochure for ‘Control Plus’40
Anish ThomasFaddish Laundry Collection a Menswear Denim Range for ‘Flying Machine’198
Anjali MalikCostume Accessories140
Ankit VyasIndiglow165
Ankita PatelKapas Organic Cotton Project: From Soil to Self199
Annapurna BanerjeeILLUMINATUS86
Anuj AgrawalLiving Demonstrations (Brand activation and Experience)109
Anuja DhulekarTerracotta Culinary141
Anuradha ReddyActivity kit analysis using In-structional Design87
Arnob SenguptaGame-based Learning Project for ICICI Bank178
Arun GaneshImproving the Online Bus Ticket Booking Experience in India71
Arun PrakashMeeninaKathe (Tale of a Fish)21
Arvind KumarNew Range of Tiles Surfaces for Kitchen and Bathroom142
Ashish KumarLanguage and Literacy Learn-ing Kit179
Ashish SanwalDining Furniture for the Export Market156
Ashok KumarUniversal Design for Public Toilet143
Austin DavisGameveda180
Avantika KumarOrnamental Accessories for Women208
Ayswarya SankaranarayananOruPaattu, OruKadhai (A Story and A Song)22
Ayush SrivastavaICT Interventions in Indian Agri-culture: An Ethnographic Study55
Balaji WaghmareFestival Ad Campaign and Brand Guideline for TanishqJew-ellery41Brajendra PandaPolice Health: A systemic inter-vention to improve health of police personnel166
Charanyha SSingle Occupancy Room Furni-ture157
Charuta BhattRangoli 2011, CMF/P for Home Appliance209
A
B
C
138
YO U N G D E S I G N E R 2 0 1 2
Chinmay HulyalkarYahoo! Mime: A New Way to Communicate56
DarshanPatilElectrical Vehicle for Urban India 2020189
DarshanaTatibandwaleSweet Dreams — Design for Comfort200
Debasish BiswasOutdoor Kiosk for Coffee Day Express110
Debasmita KarmakarDesigning Eclipse-based map-ping tool72
Deepak BerthalomeKiosk System design for retail Mails158
Amrapali SatpudkeRedefining Mobility: Appropri-ate wheelchair for Physically Challenged Children164
Deepak GuptaDefining BOROSILicate - Tube to FORM144
Deepankar RayBicycle for Siblings181
Deepti JhaDesign for Education57
Dhwani SoniCMP Strategies for Emerging India121
Dinudey BaidyaScenography for Narrative Space in D.S. Group Museum111
Divya SangwaiyaRadio Navigation System73
Elizabeth JosephEclectic Inspiration215
Fatema JaliwalaNarendra Kumar for Deben-hams201
Garima NarayanThe Marketing Hive112
Gati NarvekarImproving Roman Script for Transliteration of Indian Languages42
Gaurang GuptaDesigning App Development Paradigm for Office 36574
Girish WaghRFID based Library Manage-ment System Devices167
Gopal krishna PaiDesign of a 4-door REVA NXR190
Gunveen KaurSigns and stops of the times: Design of Signage pylon and bus shelters for Essar, Vadinar168
Heya BasuPrint-related Solutions for Emerging Markets58
Ishwari VakhariyaBig Track: Software Application for Execs on Handheld device88
Janki ThakoreABHA’ - DECORATIVE AMBIENT LIGHTS145
Jonathan D MelloRedesign of the NID Website75
D
E
F
G
H
I
J
Kabeer KodaniyilChic Appeal’ - Fashion Trade Range for Women’s wear: Autumn/Winter 2011-12202
Kanchan DhankaniModernising hair oils the Dove way43
Kanika BhardwajDesigning Courseware and Wireframes for Teach¬ing Systems Thinking Online182
Karan AroraRedesign and Re-branding for Boost: Health Food Drink44
Karthika GMatic Reloaded: Product Demo for Machine Variant113
Kartik Gupta‘Aurora’: Knowledge-sharing Portal for Enterprise Users59
Kirti AnandMobile Application for Indian Market89
KS Dhinesh KumarNew Drinking Water Unit for Schools - Scope Study122
Kumudini RohekarStudy of Indian Users’ Unique Mobile Usages and Design for Med-cost Phone76
Kunaal DudejaStrategic Design and Operations Management123
Linda Lee‘Devyani, Invoking the Goddess Within’ Collection 2011203
K
L
138
Young Designers, an annual publication,
offers glimpse into the outcome of the final
diploma projects undertaken by graduating
students of NID. These projects reflect upon
sectors as diverse as: crafts, education, envi-
ronmental concerns, entertainment industry,
healthcare, heritage and culture, public ame-
nities, social concerns, the stock market, and
retail. This publication highlights how design
students are able to apply their understanding
of design and practical experience gained at
NID to the real life situations of the profession-
al world. The synopsis of the design projects
presented here in this publication unfolds the
professional values and the user-centered de-
sign service propagated by the National Insti-
tute of Design. Undergraduate & postgraduate
students convocating this year are featured
herein the two volumes.
Recommended