Your MarTech Project is Important! How to Win Unwavering...

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Your MarTech

Project is Important!

How to Win

Unwavering Support

Denyse Drummond-Dunn

@Denysech

@C3Centricity

#MarTech

C3Centricity.com © All rights reserved @Denysech @C3Centricity #MarTech 2

70%

60%

2.5

%

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3Ps of Why (B2B) Projects

Fail Planning

People

Process

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3Ps of Why (B2B) Projects

Fail Planning:

• Lack of …

• Unrealistic

deadlines

• Scope creep

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3Ps of Why (B2B) Projects

Fail People:

• Insufficient team skills

• Issues within teams

• Improper

communications

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Creating Remote Global

Teams

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3Ps of Why (B2B) Projects

Fail Process:

• Isolation

• Messy data

• Learning

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Global Customer Data Base

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7-Steps to Project Success

1. Plan

2. Stakeholder analysis

3. Right Team

4. Right Partners

5. Identify Past

Failures

6. Project Integration

7. Gather Learnings

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Plan & Actions Before You

Start Analyse Stakeholders

• Secure Resources

• Build

Understanding

• Anticipate Risks

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Stakeholder Prioritisation

Keep Satisfied

Manage Closely

Monitor Keep

Informed

LOW Interest

HIGH Power

LOW Power

HIGH Interest

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Getting Top

Management to

Accelerate Support

and Allocate

Increased

Resources

IMPROVES IMAGE

SAVES MONEY

SAVES TIME

Management Wants 3

Things

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Integrating Global Customer

Data

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Get the Right Team &

Partners

Bigger is not Always Better

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Identify Reasons for Past

Failures

• Find failures

• Match reasons

• Identify solutions

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Don’t Work in Isolation

Uncover other

projects that will be

improved and / or

simplified by

integration with yours

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You Don’t Win if You Copy

Leaders

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7-Steps to Project Success

1. Plan

2. Stakeholder analysis

3. Right Team

4. Right Partners

5. Identify Past

Failures

6. Project Integration

7. Gather Learnings

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