Ama Non Profit Sig May2008

Non Profits and Social Communities

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

1. Cost Effective Communication

2. Offline / Online Connection

3. Targeting Stakeholders

The Cost of Social Marketing

Social Media Pages Servedhttp://www.hitwise.com/registration-page/us-social-networking-report.php

2.5 times more pages than Search

8.3 times more pages than News & Media

60% Growth in One Yearhttp://www.morganstanley.com/institutional/techresearch/pdfs/InternetTrends031808.pdf

Visitor Growth by Category

Reach of Social Networkshttp://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf

60% Annual Growthhttp://weblogs.hitwise.com/us-heather-hopkins/2008/04/twitter_gaining_momentum_but_s_1.html

45% have started a blog, up 14%

184m started a blog

“The blogosphere is now so large it is an accurate barometer of consumer opinion. All brands should be using it as a means to measure consumer opinion, track response to marketing initiatives and as a forum for research. (Universal McCann)”

837,027 charitable nonprofits in the United States, excluding foundations and religious congregations

288,150 charitable nonprofits had gross receipts of over $25,000

66% (or 548,777) are small in size

The Cost of Friendshiphttp://www.amazon.com/exec/obidos/ASIN/067142517X

Begin with praise and honest appreciation.

Give the other person a fine reputation to live up to.

Become genuinely interested in other people.

Show respect for the other person's opinions. Never say, "You're wrong."

Assess Your Audience Needs

Get Trends

Google Alerts / Blogs

Refine Your News Channelhttp://www.pageflakes.com/

“Nearly half of all press stories appeared to come wholly or mainly from wire services.”

http://www.mediawise.org.uk/files/uploaded/Quality%20&%20Independence%20of%20British%20Journalism.pdf

Offline / Online Connectionhttp://www.the-ba.net/the-ba/Events/FestivalofScience/FestivalNews/_Socialnetworking.htm

Some 90 per cent of the online friends rated as ‘close’ have been met face-to-face, with the remaining 10 per cent likely to be friends of close friends, perceived as having many of the mutual friend’s attributes and therefore “low risk”.

Programs and Serviceshttp://www.ncna.org/_uploads/documents/live/us_sector_report_2003.pdf

Get the Word Out: Web Site http://www.rhinos-irf.org/graduation/

Get the Word Out: Web Site http://www.rhinos-irf.org/stayinformed/

Get the Word Out: Email

Get the Word Out: Bloghttp://intlrhinofoundation.wordpress.com/

Get the Word Out: Facebook http://www.facebook.com/group.php?gid=5761108738&ref=ts

Get the Word Out: Twitterhttp://twitter.com/RhinosIRF

Get the Word Out: Flickrhttp://www.flickr.com/photos/rhinosirf/

Get the Word Out: YouTubehttp://www.youtube.com/user/IntlRhinoFoundation

Get the Word Out: Other Siteshttp://en.wikipedia.org/wiki/International_Rhino_Foundation

WARNING:

1. Passion

2. True Relationship

Refine Your Target

Google Grants

YouTube NonProfits

Volusion for Nonprofits

269,200 Houston Area / Over 18

Example Advertisments

A Reason to Stay

Causes Application

Protect Privacy / Avoid Mistrust

Enable Users to Carry Your Message

Skype = 136 million usersVonage = 1.8 million users

1. Cost Effective Communication

2. Offline / Online Connection

3. Targeting Stakeholders

First ever Houston Zoo BlogYear-long blog with up to date information pre and post birth.

Announcing Baby MacWeb-Blog

Outdoor

Name Baby Mac promotional web tile

Announcing Baby Mac’s NamePromotional Web Banner

Once name was announced, the banner was displayed in front entry to the zoo. Birth

certificates distributed to kids wearing elephant noses at event

Naming Baby MacOn-Site Banner

Mac Weighs 1000 lbs/ Weigh in to Win $1,000

Promotional Web Tiles

Mac Weighs 1000 lbs/ Weigh in to Win $1,000

Email Blast

Mac’s 1st Birthday Birthday Greeting Card Contest

Promotional Web Tile

Mac’s 1st Birthday Promotional Email Blast

Mac’s 1st Birthday Greeting Card Contest

Advertising: El Dia

Advertising:

Houston Astros Magazine

E - Campaigns: Web Banners and Tiles

August 15

E-Blast

Houston Zoo Feast with the Beasts

Buy Tickets

August 15

E-Blast

Houston Zoo Feast with the Beasts

Last chance for tickets

E-Blast

“Houston Zoo Avoid a Wild Time

Parking”Shuttle Announcement

Ama Non Profit Sig May2008

Economy & Finance

Cg-2.0 May2008 LanguageSpecification

Nasa Space Tec 05 May2008 V2

Valleylab Ligasure May2008

ATS Americas IT Consolidation May2008 - Stocker.ppt

AMA Houston Strategy SIG - Innovation

Iwr g mc-k-may2008

Customer Centricity Axisof High Performance May2008

Reviewasia May2008

2015 AMA Houston NonProfit Sig - Google Grants

Scano Fertilia May2008

EMarketing Techniques Conference_Emailmarketingessentials May2008

ARV WG Meeting Report May2008

NIH Public Access Policy May2008

IEEE May2008 Silane Tutorial

Carbon Offset Guidelines May2008

02 May2008 Wien

Conferencesand Non Deal Roadshow May2008

Non-profits SIG presentation for Chicago AMA CRM Event

AMA B2B SIG 1-20- 09

BioMechanics May2008 ShinPain