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U.S unveils plan for cars of the future
http://money.cnn.com/2014/02/03/autos/vehicle-to-vehicle-
communication/index.html?iid=SF_BN_LN
Caitlin Chuck Professor Klinkowstein
Caitlin Chuck Professor Klinkowstein
• New life- saving technology
• Reliable over human reflexes
Caitlin Chuck Professor Klinkowstein
• Vehicle- to- Vehicle communication
Cars communicate directly with other cars on the road preventing accidents and maintaining traffic flow
Caitlin Chuck Professor Klinkowstein
Ethnographic Research
Will this new vehicle-to-vehicle technology make commuting
easier?
Caitlin Chuck Professor Klinkowstein
Observation 1 Observed students, who I do not know, in commuter lounge - Asked what their needs are as a student who commutes to school?
Caitlin Chuck Professor Klinkowstein
Caitlin Chuck Professor Klinkowstein
What the Commuters Said
Difficulties of a commuter: -Long breaks in between classes -Being tired while driving -Could do other things while driving
Caitlin Chuck Professor Klinkowstein
Observation 2 Spoke to a friend to get the “average” persons opinion - How would the new technology benefit you?
Caitlin Chuck Professor Klinkowstein
Caitlin Chuck Professor Klinkowstein
Benefits: -Would make traveling easier -Convenience -No distracted drivers
Observation 3 Talked to a self proclaimed car fanatic - What do you think about the new technology?
Caitlin Chuck Professor Klinkowstein
Caitlin Chuck Professor Klinkowstein
He Said
New technology is: -New inventive technology -Still a little skeptical -Prototype shows future possibilities
Caitlin Chuck Professor Klinkowstein
Ethnographic Research Findings
• New technology makes commuting easier
• Time can be used doing other things
• Safer travels/ less accidents • Cars do not have distractions
like people
Caitlin Chuck Professor Klinkowstein
Additional Research
Caitlin Chuck Professor Klinkowstein
Additional Research:“Disruptions: How Driverless Cars Could Reshape Cities”By: Nick Bilton
Summary: Lists things people can do while communing in driverless cars, like working out; the car would become an extension of the home.
Caitlin Chuck Professor Klinkowstein
Additional Research “Data Shows Google’s Robot Cars Are Smoother, Safer Drivers Than You or I”By: Tom Simonite
Summary: Technology provided by driverless cars lead to fewer accidents, the Google car cameras collect data from is surroundings and can keep records of who is responsible for an accident.
Caitlin Chuck Professor Klinkowstein
Additional Research:“Driverless Cars Will Transform The Consumer Relationship With Businesses”By: Anand Savani
Summary: Connecting the car to every aspect of life, like running errands, the car would remember that on the way home you need to pick up dry cleaning, something you might have forgotten.
Caitlin Chuck Professor Klinkowstein
Proposal for an Innovative Business
Caitlin Chuck Professor Klinkowstein
Proposal for an Innovative Business: Use the interior of the self driving cars as a malleable extension of the home.
Caitlin Chuck Professor Klinkowstein
Proposal for an Innovative Business: Personalization and custom designs of self driving cars will become another industry.
Caitlin Chuck Professor Klinkowstein
Proposal for an Innovative Business:The space could be used for things like relaxation, a gym, or personal office.
Caitlin Chuck Professor Klinkowstein
Tagline Study
Caitlin Chuck Professor Klinkowstein
Tagline Study Existing Taglines
BMW: The ultimate driving machine
Disneyland: The happiest place on earth
L'Oreal- Because I’m worth it
Caitlin Chuck Professor Klinkowstein
Tagline Study Image Research 1
Caitlin Chuck Professor Klinkowstein
Tagline Study Image Research 2
Caitlin Chuck Professor Klinkowstein
Tagline Study Image Research 3
Caitlin Chuck Professor Klinkowstein
Tagline Study
Image Research 4
Caitlin Chuck Professor Klinkowstein
Tagline Study
Image Research 5
Caitlin Chuck Professor Klinkowstein
Tagline Study
Image Research 6
Caitlin Chuck Professor Klinkowstein
Tagline Study New Tagline
Extension of Home
Caitlin Chuck Professor Klinkowstein
Tagline Study Manipulated Background Image
for Tagline
Caitlin Chuck Professor Klinkowstein
Tagline Study
Final Tagline Study
Caitlin Chuck Professor Klinkowstein
Workings and Output -Cluttered Space -Unused near- future driverless car space -Purpose of empty space -Contents and arrangement -Final new room in unused car (driverless car)
Caitlin Chuck Professor Klinkowstein
Diagram Sketches 1
Caitlin Chuck Professor Klinkowstein
Diagram Sketches 2
Caitlin Chuck Professor Klinkowstein
Diagram Sketches 3
Caitlin Chuck Professor Klinkowstein
Final Diagram
Black/ White
Caitlin Chuck Professor Klinkowstein
Final Diagram
Color
Caitlin Chuck Professor Klinkowstein
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