View
119
Download
0
Category
Tags:
Preview:
DESCRIPTION
Giao lưu với AITI Aptech
Citation preview
E-commerce and
Groupon-like with Magento
Nguyen Vu Hung, HanoiLUG2012/01/AITI-APTECH, Hanoi
Agenda
1. Self Introduction2. Business Model3. Revenue Model4. Views of Sellers and Buyers5. Groupon-likes in Vietnam6. Groupon-like with Magento 7. So, what are the problems8. Related topics8. A New Business Model9. Q&A
Agenda (2)
1. Self Introduction2. Business Model3. Revenue Model4. Views of Sellers and Buyers5. Groupon-likes in Vietnam6. Groupon-like with Magento 7. So, what are the problems8. Related topics8. A New Business Model9. Q&A
Self Introduction
● A FOSS activist● Offshore software development● System Adminnistrator● High Availability Engineer● 2 years working with Magento● About to start a new business with Magento
GROUPON BUSINESS MODEL
Customer signswith Groupon
Deal reaches critical mass
Customers pay
Groupon
Payments spread out in 3 installments over lifecycle of deal, leading Groupon with negative working capital
Notable sources:
Groupon pays merchant share
Merchant signs up
Customer redeems coupon at merchant
http://primitus.com/blog/whats-the-secret-success-of-groupon/
Groupon features
deal
Overcharged
Can not secure buyers
A BETTER BUSINESS MODEL
Customer signswith Groupon
Deal reaches critical mass
Customers pay
Groupon
Payments spread out in 3 installments over lifecycle of deal, leading Groupon with negative working capital
Notable sources:
Groupon pays merchant share
Merchant signs up
Customer redeems coupon at merchant
http://primitus.com/blog/whats-the-secret-success-of-groupon/
Groupon
features deal
● Customers show “coupon” at merchants to get discounted
● No payment needed
NEW REVENUE MODEL
Customer signswith Groupon
Deal reaches critical mass
Customers pay
Groupon
Payments spread out in 3 installments over lifecycle of deal, leading Groupon with negative working capital
Notable sources:
Groupon pays merchant share
Merchant signs up
Customer redeems coupon at merchant
http://primitus.com/blog/whats-the-secret-success-of-groupon/
Groupon
features deal
Revenue = Advertisment.
Business Model Keypoints
● Free on submission for merchants● Pay for top posting● Social marketing● Printed/Mail/SMS based scout/discount
● Directly sent to user’s email– OSOS takes no commission, cheaper for customers and merchants
● Product Review● Users’ feedback (non-biased)
● Feedback ranking, lottery for writing feedback (coupon?)● Prefecture-based ● Service classification● Monthly discount/lottery● “User-only price”
ECONOMIC CHARACTERISTICS
Notable sources:
Plusses
• Brand• Economies of scale (‘winner takes
most’)
Negatives
• Lack of network effect• No technology barriers to entry• No switching cost for merchants
and customers• Scaling is expensive (sales people
on the ground)• High cost of customer acquisition
http://techcrunch.com/2010/10/17/why-groupon-is-no-ebay/
Seller's views
● Benefits (compared to Groupon)● Online marketing cheaper than Groupon● Be able to manage its own customers● Mail marketing● Networking with its customers● Easy to scale (using existing users)
• Groupon– Merchants pay commission on posting
• New Business Model– Merchants pay advertisement: top-posting, banner
MERCHANT PERSPECTIVE ON CUSTOMER INTERACTION
Notable sources:
Merchant
http://gigaom.com/2010/09/29/hey-groupon-its-time-for-a-localsocial-roll-up/
Get customer to follow on
Offer on Like it on
Advertise on
Ad.
Get +1
Ad.
Muachung: Backed up by a big media commany: VC CORP
Backed up by diadiem.com, and a PR commany in the group
Social network marketing
With phununet
Magento
Main Features:CheckoutPayment (Bảo Kim, Ngân Lượng)Customer AccountOrder ManagementMobileMulti Store
The Problems with Groupon
● High Commission● Unstable● Can not secure customers● Not really effective PR
Related topics
● Traditional Marketing (Newspaper, TV)● Digital Marketing● Media Backup● Social networking (Facebook, Twitter)
● Exponential growth
● Customer Behavior (Buyers')● As cheap as it can be
Xu Hướng Công Nghệ
● Mobile● Tablet● Cloud● Ảo hóa● iOS/Android● HTML5
Định Hướng Nghề Nghiệp
● Kỹ năng● Kỹ thuật● Phi kỹ thuật
Lựa Chọn Ngôn Ngữ
● C#● Java● PHP● C++● Ruby, Python● Bash?● COBOL
Xu Hướng Mở
● Free and Open Source Software● Google: FOSS business model
● Xã hội hóa nội dung● Wikipedia● OpenStreetmap● OCR with Captcha-like
Cồng Đồng Mã Mở Việt Nam
● Cộng đồng ● Lugs
– Vietlug, HanoiLug, SaigonLug, Ubuntu-VN● VFOSSA● Java, Agile, Scrum
● Doanh nghiệp● Customize, deploy: Netnam● Integration: iWay ● Development: NukeViet
Các Vấn Đề Khác
● SNS● Digital marketing● Bảo mật● Tối ưu hóa● High Availability
Thank you
Q&A
Nguyen Vu Hung, HanoiLUGEmail: vuhung16plus@gmail.comTwitter: @vuhungFacebook: vuhung16plus@gmail.com
http://slidesha.re/sdKrfJ
References
● http://www.magentovietnam.com/● http://www.sieumua.com/● http://www.magentocommerce.com/● “A study on Groupon.com” on Slideshare.net● “Groupon business model” on Slideshare.net
E-commerce and
Groupon-like with Magento
Nguyen Vu Hung, HanoiLUG2011/12/17PHP Day 2011, Hanoi
Recommended