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CDSHotelsInnovazione nel settore turistico
Opportunità di creare innovazione con l’università
Gabriele Totisco, CDSHotels
L’azienda
2011 2012 2013 2014 €-
€1,000,000.00
€2,000,000.00
€3,000,000.00
€4,000,000.00
€5,000,000.00
€6,000,000.00
€7,000,000.00
€8,000,000.00
€6,529,144.00 €6,144,579.00
€6,822,049.00 €7,401,893.00
Fatturato 2011-2014
Resorts Presenze annue Numero camere3 256.000 785
Località: Carovigno443 Camere
Divertimento, natura e benessere
Località: Polignano a mare191 Camere
Mare, storia e buon cibo
Località: Ugento151 Camere
Spiagge bianche, natura e salento
Innovazione -> star-up• Innovazione è composta
da due parti:• (1) generazione di
un idea• (2) la conversione di
un idea in opportunità di business
• Innovazione = Invenzione + Sfruttamento
Strategia di innovazione
ICT
Business model
Sustainability
Collaboration
In an era when great ideas can sprout from any corner of the world and IT has dramatically reduced the cost of accessing them, it’s now conventional wisdom that virtually no company should innovate on its own.Roberto Verganti, Business Week
I.C.T.
Business model
Sustainability Resorts
Sustainability
• preserving natural and cultural resources• limiting negative impacts at tourist destinations, including use of natural
resources and waste production• promoting the wellbeing of the local community• reducing the seasonality of demand• limiting the environmental impact of tourism related transport• making tourism accessible to all• improving the quality of tourism jobs.
The natural features of a destination are seen as the main reason for wanting toreturn to the same place for a holiday, according to around half of respondents.FLASH EUROBAROMETER 414 “Preferences of Europeans towards tourism”
Collaborative Innovation Framework
Obiettivi di lungo termine“Success at innovation is not just a blend of hard elements such as the number of researchers, the amount that they receive in funding, or the number of patents they receive.Indeed, the study has consistently shown that the absolute amount spent does not correlate with financial performance at all.”Global Innovation 1000 study, Booz & Company, 2012
Creare una cultura dell’innovazione!
Grazie
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