Jewlers Mutual Insurance Facebook Promotions

Jewelers Mutual Facebook Promotions

New North Social Media Breakfast

September 28, 2011

By Jessica VandenHouten, Jewelers Mutual Insurance Company

What’s not to about Jewelers Mutual’s

promotions?

Facebook

http://www.facebook.com/JewelersMutual

Total “Likes”: 9,700+

3,000% growth since April 2011(prior to promotions)%)

Presentation Outline:

#1

#2

#3

Lucky 700 Likes ContestApril 4, 2011

Prior to contest: 400 total likes / After contest: 1,500+ total likes

Summary: Requested that people “like” Jewelers Mutual on Facebook with the goal to reach 700 likes by day’s end. In return, 7 lucky winners would receive a Jewelers Mutual water bottle.

Additional Support: • Email blast sent to policyholders and prospects (164,000)• Posts to JM’s Facebook, Twitter and LinkedIn pages

Results: • Surpassed 700 “likes” within the 1st hour• Gained 1,200 new likes

“Lucky 700 Likes” contest page

“Lucky 700 Likes” supporting email blast

Congrats card to winners

Costs for Promotion

• Wildfire Interactive, Inc. 3rd-party administration (60 days): $65.00

• Jewelers Mutual water bottles: $50.00

• Grand Total: $115.00

Rock Mom’s World ContestMay 2 – June 6, 2011Prior to contest: 4,200 total likes / After contest: 7,500+ total likes

Summary: In celebration of Mother’s Day, contest launched in partnership with the Natural Color Diamond Association, asking participants to like us on Facebook and enter the contest by completing the sentence “My mom rocks because…” One lucky winner received a pink diamond butterfly pendant ($2,000 retail value).

Additional Support: • Email blasts sent to policyholders and prospects (164,000)• Blog articles on JM’s The Jewelry Box blog• Posts to JM’s Facebook, Twitter and LinkedIn pages

Results: • Gained 3,300+ new likes

“Rock Mom’s World” contest page

“Rock Mom’s World” supporting email blasts

“Rock Mom’s World” blog mentions

Congrats card to winner

Costs for Promotion

• Wildfire Interactive, Inc. 3rd-party administration (33 days): $38.00

• Pink butterfly necklace: no charge

• Grand Total: $38.00

Some Like It Haute summer sweepstakesAug 11- Sep 22, 2011Prior to contest: 7,570 total likes / After contest: 9,770+ total likes

Summary: The sweepstakes, in partnership with Platinum Guild International and Simon G. Jewelry, asked participants to “Like” Jewelers Mutual on Facebook to enter. Entrants were given one extra entry for every Facebook friend of theirs who entered too. Three separate prize drawings for jewelry cleaning kits, leather jewelry cases, and the grand-prize, a Simon G. platinum and diamond pendant ($1,980 SRP).

Additional Support: • Email blasts sent to policyholders and prospects (346,300+)• Blog articles on JM’s The Jewelry Box blog• Posts to JM’s Facebook, Twitter and LinkedIn pages

Results: • Gained 2,200+ new likes• More than 2,900 entries• Shared by more than 1100 people – 291,410 reach

“Some Like It Haute” Facebook contest pages

“Some Like It Haute” supporting email blasts

“Some Like It Haute” blog mentions

Congrats card to winner

Costs for Promotion

• Woobox Promotions 3rd-party administration (6 weeks): $60

• Jewelry Care Kits: $100

• Leather Jewelry Cases: $360

• Simon G. platinum and diamond pendant: $940

• Grand Total: $1,460

Facebook Activity: April – Sep 2011

Coming soon…

Hope for the Holidaysa charitable giving promotion

Questions?

Coverage you can count on. People you can count on.

©2011 Jewelers Mutual Insurance Company

Thank you!