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Mobile commerce in Latin America
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M-commerce in latin america
Patrik Hedlund, Senior Advisor
Ericsson ConsumerLab
Connectivity WS IDI Expert Setup | Commercial in confidence | , Rev | 2012-10-15 | Page 2 (38)
Ericsson ConsumerLabThe Voice of the Consumer
Connectivity WS IDI Expert Setup | Commercial in confidence | , Rev | 2012-10-15 | Page 3 (38)
WHAT IS M-COMMERCE?
Wikipedia definition:
Mobile commerce is the ability to conduct commerce using a mobile device, such as a smartphone or tablet
From a regulatory point of view it is the provisioning or enabling of products and/or services via mobile phonesor devices
Connectivity WS IDI Expert Setup | Commercial in confidence | , Rev | 2012-10-15 | Page 4 (38)
Typical M-COMMERCE services
Mobile money transfer
(P2P)
Mobile payments
(P2B, B2B)
Mobile banking
1. Airtime transfer
2. Domestic remittance
3. International remittance
1. Airtime top-up
2. Merchant payment
3. Bill payment
4. Salary payment
5. PoS payment
Transaction based
1. Loan payment
2. Cash-in/cash-out
3. Account management
Info based
1. Alerts
2. Account checking
Connectivity WS IDI Expert Setup | Commercial in confidence | , Rev | 2012-10-15 | Page 5 (38)
Method and purpose of study
Purpose of study
›The purpose of the study is to understand the context for M-Commerce specifically and consumers’ behaviors and rituals regarding their private economy in general
Method
›4080 online interviews
›30 expert interviews
›50 indepth interviews
›Diaries and shop alongs
›In home interviews
ConsumptionMethod of choice
Service providers
Credit
Loyalty
Services
Etc…
Mainfocus
Household Economy
Income
Spending
Savings
Credit
Transfers
Etc…
Area of interest
Connectivity WS IDI Expert Setup | Commercial in confidence | , Rev | 2012-10-15 | Page 6 (38)
Regions of study
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