Mobile Banking Updates

Mobile Banking Updates Anthony Petalcorin 

RBAP‐MABS  

2011 RBAP‐MABS Regional Roundtable Conference HyaA Hotel & Casino, Manila 

November 9, 2011  

Mobile Phone Banking Accredited Rural Banks 

  73 accredited Rural Banks   1,119 branches & other banking offices   Nationwide coverage

•  RBs registered over 297,000 clients & CCT recipients •  Over PhP12 Billion ($260 million) in mobile phone banking

transactions via mobile money   

Updates: Outreach

Updates: Accreditation Training

•  GCash Accreditation Training •  August 25, 2011 @ RBAP Boardroom, Luzon •  September 9. 2011 @ Diamond Suite, Cebu •  October 28, 2011 @ Montevista Villa, Mimosa Clark

•  1st Regional Smart Money Accreditation Training •  October 5, 2011 @ Naomi’s Botanical Garden, Ozamiz

SESSION 6 

Updates: Channel Management Program

•  5 banks completed the 6-month pilot phase •  Lessons Learnt and achievements:

•  Develop merchant-clients into an “Cash In/Cash Out agent” •  Expands geographic coverage without building infrastructure •  CICO agents decongest branch lobby •  CICO agents refer new customer segments to the bank

•  Next Steps: rollout to interested mobile phone banking accredited rural banks

SESSION 6 

Determine MPB “Use Cases” •  Kapitbahay Banking “village banking”

•  Make loan payments •  Pay employees’ salaries •  Pay utility bills via mobile phone •  Pay suppliers via GCASH (not checks or cash) •  Send money to relatives

(remittance services) •  Provide info for a fee (balance

inquiry)

Updates: Financial Education

•  RBAP-MABS started working on the Financial Education Program. An effective FE Program can:

•  Promote the benefits of shifting from traditional banking to mobile phone banking faster;

•  Address the misconceptions that hinder MPB uptake and usage

•  Be anchored on merchants, CICOs, resellers to teach clients and recruit potential clients.

SESSION 6 

Updates: Financial Education

•  Develop financial education toolkit •  Select and train pilot banks (3 MPB accredited rural bank) •  Test FE Toolkit with bank staff, clients and merchants •  Conduct focus group discussions for staff and clients •  Revise FE Toolkit

SESSION 6 

Sample FE Toolkit For Savings

Updates: Smart Money Rollout   

First Rural Bankers Smart Money Accreditation Workshop in Ozamiz City

Updates: RBAP FaceCard IniLaLve