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MIDTERM QUESTIONS
Jerold I. Saddi
June 4, 2012
http://jeroldsaddi.blogspot.com/
Babble bought a ticket from Ticketworld, when the day of the show comes, she noticed that her ticket was lost. Babble was undecided whether she will still go to the concert, buy another ticket or not. What kind of principle is this?
a. Auditingb. Management Accountingc. Behavioural Accountingd. Mental Accountinge. All of the above
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Mental Accounting refers to the way consumer code, categorize fund or items of value even though there is no logical basis for the categorization.
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Babble bought a ticket from Ticketworld, when the day of the show comes, she noticed that her ticket was lost. Babble was undecided whether she will still go to the concert, buy another ticket or not. What kind of principle is this?
a. Auditingb. Management Accountingc. Behavioural Accountingd. Mental Accountinge. All of the above
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Mike bought “8 in 1 Whitening soap” from Magic Potions, after 2 weeks he noticed his skin whitens, therefore Mike is _____?
a. Surprisedb. Overwhelmedc. Astonishedd. Satisfiede. None of the Above
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If performance meets consumer expectations, the consumer is satisfied.
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Mike bought “8 in 1 Whitening soap” from Magic Potions, after 2 weeks he noticed his skin whitens, therefore Mike is _____?
a. Surprisedb. Overwhelmedc. Astonishedd. Satisfiede. None of the Above
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Which of the following is not an “other competitive strategies?”
a. Market bystandersb. Market challengersc. Market followersd. Market nicherse. None of the above
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Three “other competitive strategies”
a. Market Nichersb. Market Followersc. Market Challengers
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Which of the following is not an “other competitive strategies?”
a. Market bystandersb. Market challengersc. Market followersd. Market nicherse. None of the above
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This risk occurs when the product fails to performs the consumer expectation.
a. Economic Riskb. Functional Riskc. Social Riskd. Psychological Riske. Financial Risk
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Functional Risk – the product does nor perform to expectations
Financial Risk – the product is not worth the price
Psychological Risk – the product affects the mental –well being of the user
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This risk occurs when the product fails to performs the consumer expectation.
a. Economic Riskb. Functional Riskc. Social Riskd. Psychological Riske. Financial Risk
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A kind of market follower strategies where the counterfeiter duplicates the leader’s product and packages and sell it to black market.
a. Adapterb. Counterfeiterc. Imitatord. Clonere. All of the above
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Counterfeiter – duplicates the leader’s product
Cloner – emulates the leader’s productImitator – copies some things from the leader
but differentiates on packagingAdapter – takes the leader products and
adapts or improves them.
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A kind of market follower strategies where the counterfeiter duplicates the leader’s product and packages and sell it to black market.
a. Adapterb. Counterfeiterc. Imitatord. Clonere. All of the above
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MIDTERM QUESTIONS
Jerold I. Saddi
June 4, 2012
www.yourwebsite.com
Questions for Midtermsfor Chap 6, 11, 16
TonetteVirayJune 4, 2012
http://ph.linkedin.com/in/mabviray
www.yourwebsite.com
a. MOTIVATION b. PERCEPTION c. REALIZATION d. MEMORY e. LEARNING
The following are the Key Psychological Process that fundamentally influence consumer responses except:
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MOTIVATION PERCEPTION
LEARNING MEMORY
KEY PSYCHOLOGICAL PROCESSES
http://ph.linkedin.com/in/mabviray
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a. MOTIVATION b. PERCEPTION c. REALIZATION d. MEMORY e. LEARNING
The following are the Key Psychological Process that fundamentally influence consumer responses except:
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a. Counterfeiterb. Clonerc. Imitatord. Adapter
Blank duplicates the leader’s product and packages and sells it on the black market through disreputable dealers.
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www.yourwebsite.com
Counterfeiter duplicates the leader’s product and packages and sells it on the black market or through disreputable dealers.
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www.yourwebsite.com
a. Counterfeiterb. Clonerc. Imitatord. Adapter
Blank duplicates the leader’s product and packages and sells it on the black market through disreputable dealers.
http://ph.linkedin.com/in/mabviray
www.yourwebsite.com
a. Superstore, Catalog Showroomb. Merchant, Manufacturersc. Full-Service, Specializedd. Brokers and Agents, Limited Service
The following are Major Types of Wholesaler except:
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a. Merchantb. Full-Servicec. Limited Serviced. Brokers and Agentse. Manufacturersf. Specialized
Major Wholesaler Types
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a. Superstore, Catalog Showroomb. Merchant, Manufacturersc. Full-Service, Specializedd. Brokers and Agents, Limited Service
The following are Major Types of Wholesaler except:
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Midterm Exam QuestionsChapter 6, 11 and 16
Maynard Anthony A. Cruz
1. The following are Levels of Retail Service except:
A. Self-serviceB. Automatic serviceC. Self-selectionD. Limited serviceE. Full service
The following are Levels of Retail Service except:
A. Self-serviceB. Automatic serviceC. Self-selectionD. Limited serviceE. Full service
2. All are forms of Nonstore Retailing except:
A. Online sellingB. Buying ServiceC. Direct marketingD. Automatic VendingE. Direct selling
All are forms of Nonstore Retailing except:
A. Online sellingB. Buying ServiceC. Direct marketingD. Automatic VendingE. Direct selling
3. The Top most part of Maslow’s Hierarchy of Needs is _____.
A. Esteem needsB. Social needsC. Physiological needsD. Self-actualization needsE. Safety needs
The Top most part of Maslow’s Hierarchy of Needs is _____.
A. Esteem needsB. Social needsC. Physiological needsD. Self-actualization needsE. Safety needs
4. Which of these is not a Type of Perceived Risk?
A. FunctionalB. SocialC. TimeD. PsychologicalE. None of the Above
Which of these is not a Type of Perceived Risk?
A. FunctionalB. SocialC. TimeD. PsychologicalE. None of the Above
Perceived Risk
• Functional• Physical• Financial• Social• Psychological• Time
5. The following are Industry Concept of Competition except:
A. Degree of globalizationB. Entry, mobility and exit barriersC. CapitalizationD. Number of sellers and degree of
differentiationE. Degree of vertical integration
The following are Industry Concept of Competition except:
A. Degree of globalizationB. Entry, mobility and exit barriersC. CapitalizationD. Number of sellers and degree of
differentiationE. Degree of vertical integration
Industry Concept of Competition
• Number of sellers and degree of differentiation
• Entry, mobility and exit barriers• Cost structure• Degree of vertical integration• Degree of globalization
6. All of these are Market Follower Strategies except:
A. CounterfeiterB. ImitatorC. ClonerD. AdapterE. None of the Above
All of these are Market Follower Strategies except:
A. CounterfeiterB. ImitatorC. ClonerD. AdapterE. None of the Above
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