Seattle Net Tuesday 7 29 08

2008 eNonprofit Benchmarks Study

Presented byKaren Matheson, M+R

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Methodology• 21 Major Nonprofit Organizations

o Civil/Legal Rightso Environmentalo Internationalo Health

• January 2006 – December 2007 Datao 12,000 Email Messageso 6.5 Million Subscriberso 14 Million Email Advocacy Actionso $100 Million Dollars in Online Donations

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SELECTED FINDINGS

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POSSIBLE FACTORS

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DIGGING DEEPER

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2007 NUMBER OF GIFTS BY SIZE VS AMOUNT RAISED BY SIZE

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2007 ACTION TAKERS vs. ACTIONS TAKEN

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Resources• NTEN: http://nten.org/• techsoup: http://www.techsoup.org/• MarketingSherpa: http://www.marketingsherpa.com/• OneWorld: http://us.oneworld.net/• Progressive Exchange:

http://www.progressiveexchange.org• M+R Articles: http://www.mrss.com/publications.html• eNonprofit Benchmarks Study: http://www.e-

benchmarksstudy.com/• eROI Resource Center: http://eroi.com/online-

marketing-resource-center/resource-center