View
280
Download
2
Category
Preview:
DESCRIPTION
There are only 2 ways to get more revenue: get more leads, or get better at converting the ones you do get. This quick business session explores both, but with a particular emphasis upon finding the missing money from poor lead conversion.
Citation preview
The National Partnership Conference 2013 Tony Vidler
Getting paid for Getting paid for love!love!
Would you like more leads....Or to find another $400,000 in your business? Or both?
Super Profit Formula:
The QUANTITY (no of prospects x conversion rate)
X QUALITY (no sales/client x average sale/client)
X LEVERAGE (systems/capital/etc – time & capacity) X MARGINS (cost of sales + expenses as %)
= SUPER PROFIT
Key stats Year Total
Phone Calls 600
Appts Made 240
INTERVIEWS 216
CLOSING 160
Avg Sale 1500
NO of SALES 80
API 120,000
COMM $216,000
Phone Ratio 2.50
Calls to Closing Int's 3.75
Closing Ratio's 2.00
AP per Sale $1,500
Call Value $360.00
C.I. Value $1,350.00
Where is the missing money?
ATTENTION
INTEREST(Intrigue...)
DESIRE...
ACTION
Publicity, Advertising, or Presence
Google you
View LinkedIN & website
ViewsVideo
Listen to Podcast or webinar
Download Whitepaper
Newsletter or ezinesubscription
Follows on Social Media
Follow Blog
1 on 1 interaction SALES PROCESS
Engagement Marketing for Professionals
Know…Like….Trust…doesn’t happen in one contact!
Modern Prospecting & Engagement
The Marketing Casanova’s Love Tactics
1. Love LinkedIN – network & prospect
1. Content rich website – Love giving good content
1. Branded email marketing – Love those who once loved you
2. Blog once per week – Love helping & guiding
3. COI/referred lead system – True Love!
Recommended