Why the bank is not an eshop - Bohdan Fedor

Why the bank is not an e-shop?

“I have to put up with two or three caterpillars if I want to know butterflies”.

Antoine De Saint-Exupery

I believed in the great conversion rate

More is More

• 3 % CR of 5000 visits a day = 150 customers

• 3,5 % CR of 5000 visits a day = 175 customers

There are always hidden keys

Hidden Key no.1 = Inactive customers

Hidden Key no.1 = No fees

Hidden Key no.1 = COSTS

Hidden Key no. 2 = Blur in Adwords

When customer googling “online loan” it is not the same as “ZUNO online loan”

Hidden Key no. 2 =

Credit bureau score: “an efficient automated synthetic index of the future credit risk of bank clients based on a statistical model of the behavior of clients in the credit bureau”

Hidden Key no. 2 = DEBTS

When customer googling “online loan” it is not the same as “ZUNO online loan”

Hidden Key no. 3 = Conversion rate outside the web

Hidden Key no. 3 = Conversion rate outside the web

Humour, Creativity, Beauty, Uniqueness

Hidden Key no. 3 = Four Elements

Element of Humour

Element of Creativity

Element of Beauty

Element of Uniqueness

Content = Distribution

“I have to put up with two or three caterpillars if I want to know butterflies”.

Antoine De Saint-Exupery.

“Perfection is achieved, not when is nothing more to add, but when there is nothing to take away”.

Antoine De Saint-Exupery

https://www.linkedin.com/in/bohdanfedor

bo.fedor@icloud.com