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THE INFLUENCERS Ι CANADA’S WORD OF MOUTH COMMUNITY URL: www.TheInfluencers.ca Email: info@theinfluencers.ca town.com

AN ESSENTIAL GUIDE TO CULTURE’S, MARKET-PLACE’S AND SOCIETY’S RAINMAKERS AND ORGANIZERS

WHO ARE THE INFLUENCERS The Influencers are a special cross-section of people, not more than 10% of the population; a group of idea people, scouts, leaders, experts, organizers and charmers who make society tick. Make no mistake, when it comes to influence, ìsome of these peo-ple are not like the othersî. They are much more connected, more involved, more informed and more aware than the mainstream. Chances are if youíve come in contact with an Influencer, youíve walked away with incalculable benefits that: - put in you touch with cool stuff - gave you a new way of looking at the world - made you more confident in your decisions - left you with the feeling that you had met someone who was well put-together or connected to a bigger world than you could imagine.

As a marketer, Influencers are your ìpeople marketî multipliers. As a media or PR broadcaster, Influencers are your ìjuiced upî message amplifiers. As a researcher or innovator, Influencers are a savvy alchemy of wisdom and untapped imagination. As an organization, Influencers, when dealt with appropriately, are extraordinarily effective and valuable brand ambassadors.

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THE INFLUENCERS CANADA’S WORD OF MOUTH COMMUNITY URL: www.TheInfluencers.ca Email: info@theinfluencers.ca town.com

THE LAW OF THE FEW - AND WHY THESE INFLUENCERS SO DARN VALU-ABLE

WHAT MAKES INFLUENCERS SO VALUABLE

ACCORDING TO GLADWELL

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THE INFLUENCERS Ι CANADA’S WORD OF MOUTH COMMUNITY URL: www.TheInfluencers.ca Email: info@theinfluencers.ca town.com

AN ESSENTIAL GUIDE TO CULTURE’S, MARKET-PLACE’S AND SOCIETY’S RAINMAKERS AND ORGANIZERS

WHO ARE THE INFLUENCERS The Influencers are a special cross-section of people, not more than 10% of the population; a group of idea people, scouts, leaders, experts, organizers and charmers who make society tick. Make no mistake, when it comes to influence, ìsome of these peo-ple are not like the othersî. They are much more connected, more involved, more informed and more aware than the mainstream. Chances are if youíve come in contact with an Influencer, youíve walked away with incalculable benefits that: - put in you touch with cool stuff - gave you a new way of looking at the world - made you more confident in your decisions - left you with the feeling that you had met someone who was well put-together or connected to a bigger world than you could imagine.

As a marketer, Influencers are your ìpeople marketî multipliers. As a media or PR broadcaster, Influencers are your ìjuiced upî message amplifiers. As a researcher or innovator, Influencers are a savvy alchemy of wisdom and untapped imagination. As an organization, Influencers, when dealt with appropriately, are extraordinarily effective and valuable brand ambassadors.

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