03/10/2011 DWC+ Teleclass: LinkedIn for Professionals: It's about referral generation, not...

LinkedIn for Professionals: Networking, Marketing & Biz Dev

Why LinkedIn

• Help your target market find you• Control what they do find• Reconnect with former colleagues• Seek out new contacts/recruiters• Set it and forget it

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LinkedIn & the sales cycle

How do people search for you?

LinkedIn: Your online portfolio

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LinkedIn: An information network

Networking

• Who can you link to?

– People you know (have email address)

– Intros to people your friends know

– Can message people: in your group, in your friends’ networks

• Tips for linking:

– Customize your invite

– LinkedIn Open Networkers (LIONs)

– Defer Facebook friend requests

Networking

• Keep your name out there:

– Update your profile

– Write recommendations

– Status updates

– Add presentations/links to white papers

– Add 5 new contacts per week

• Interact with others:

– Groups

– Answers

Thank you!

New Media Marketing Consulting

Email: Diane@DKDnewmedia.com

Twitter: @DKDnewmedia

www.DianeDanielson.com