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UKSG 2012The Future Role of the AgentFrans van Ette – Director BD

The agent’s challenge

From one-directional to multiple choice

Pressures in the value chain

Swets answer

Examples of our changing role:AccucomsMendeley

Agenda

Traditional Agent

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Publisher - an additional channel to market plus the provision of administration efficiencies and services around the selling transaction

Library - the provision of a single point of purchasing content and related services

Is the traditional agent role still attractive?

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Is there still value in administrative services?

✔ Libraries

? ✔ Publishers (large vs. others)Is the market opportunity big enough?

✔ Market Size

GrowthAre current capabilities good enough for the future?

✔ Print

✖ Electronic/Big deals

Are there additional opportunities?

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Simple value chain in the old world

Simple flow from user to content

•User goes to library

•Library goes to subscription agent

•Subscription agent goes to publishers

The world we live in:

New complicated structures in the e-world

It’s still about the content and the user

but with new players, new models, new expectations, new rules……and still changing

Same same, but different:

Increasing international competition

Reducing funds for research

Increasing student numbers and decreasing government funding

Competition from commercial accredited institutions

Pressure on “objective value” scientific progress

Publish or Perish

Government that wants to steer

Institutional pressures

Author and student pressures

The feared H-Index!

Student loans

Common library challenges

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Shares of publishers are not doing well

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And this is no exception

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Publisher Challenges

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This whole value chain adapting …..

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Change requires new capabilities and new economic models

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Agent Models

Agent

Agent

Agent

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LibServ

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Swets Information Services Accucoms

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Swets Service Self Service & Technology Solutions

End user services

Services

Strenghts

•Local presence•Local languages•Customer contacts•Industry expertise•Insightful reporting

Plans for the future:

Geographical ex

Corporate

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LibServ

MENDELEY INSTITUTIONAL EDITION POWERED BY SWETS

Patron using tools that are not “library borne”

Social media:

LoudUncontrolableCome and goCopy-right?

Library

QuiteControlledFor the long term Understanding the rules

How to marry the needs of the user with the fundamental role of the library?

Mendeley IsThe world’s largest research database

+145 Million user-uploaded documents

Mendeley - PapersUse the Papers tab to discover documents

Mendeley - PapersUse the Papers tab to discover documents

Save Documents and References to your own Library

Mendeley - Papers

The My Library tab gives a clear overview of all your documents

Mendeley Desktop

You can read, annotate, highlight or add notes to the PDF document without opening Adobe Acrobat.

Mendeley searches within the full text PDF.

Mendeley - Groups

Mendeley & MIE

• MIE is a module developed on top of Mendeley’s exisiting end-user model. Created in partnership between Mendeley and Swets.

• Signing up for the Mendeley Institutional Edition powered by Swets can strengthen the role and value of the Library in the digital workflow of research. Not only across your institution but internationally as well.

MIE – Analytics

MIE – Institutional Groups

View most published and most read users within your community

MIE – Analytics

You can also view the Top Journals and Highly Read Documents

Real time analysis and reporting

MIE – AnalyticsQuickly uncover gaps in your collection

If your library has a valid subscription to a title, or it is freely available (OpenAccess) then users can save the document to their personal libraries.

If access is unavailable, the user can save a reference (Metadata) to their library instead.

MIE – Analytics

View which titles your members are publishing inand at what level.

MIE – Analytics

See which users have been published most frequently

MIE – Analytics

Use the Social tab to view all groups across your Institution

What Swets/Mendeley does

Providing a solution for both the library and users which:

1. Is in line with the needs of the student and researcher

• To organize articles

• Share them (collaboration)

• Find what’s relevant, new and trendy

2. …and adds value to the library

• Service which can be offered and supported by the library

• Which gives insight in the usage of content

• As well as in the popularity of researchers at the institution

Concluding

The eco-system of publishing and content delivery is changing drastically

The days of old business models and guaranteed positions are over for all

There is great opportunity for organizations that deliver value in a new e-world

Thank you

fvanette@nl.swets.com+31651280147

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