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Cisco Connect Portugal 2013
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Cisco Confidential Cisco IBSG © 2011 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 1
Transforming Transportation
Helder F Antunes Managing Director – Connected Car
October, 2013
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
“If you think of the Internet in four generations, the fourth will be Internet of Things. It’s going to be driven by businesses because businesses have to connect all the devices.” John Chambers
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
170 Years Ago: Invention of the Telegraph
100 Years Ago: Invention of the Radio
70 Years Ago: First general purpose electronic computer
40 Years Ago: First Internet connection
20 Years Ago: World Wide Web
Today Intelligently Connecting People, Process, Data, and Things
2003: 0.5B Connected Devices
2005: IP Traffic: 29 exabytes
2005: First Smartphone
2008: Video Traffic: 21 exabytes
2012: 1B Smartphones
2010: 7B Connected Devices
2017: 300M Connected Cars
2010: 0.5B Smartphones
2016: IP Traffic: 1.3 zettabytes
2013: 10B Connected Devices
2012: 25M Connected Cars
2011: 90M Smartmeters
2020: 1B Smartmeters
2020: Global Cloud Market: 500% Growth
2015: 2/3rds Video Traffic
2/3
500%
2020: 4.5B New People, 37B New Things
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
99% of the World is
Still Not Connected
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
Industry Segment Type of Savings Estimated Value Over
15 Years (Billion nominal USD)
Aviation Commercial 1% fuel savings $30B
Power Gas-fired Generation 1% fuel savings $66B
Healthcare System-wide 1% Reduction in System
Inefficiency $63B
Rail Freight 1% Reduction in System
Inefficiency $27B
Oil & Gas Exploration &
Development
1% Reduction in Capital
Expenditures $90B
Total $276B
Source: “Industrial Internet: Pushing the Boundaries of Minds and Machines,” GE, November 26, 2012
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
Source: IRF World Road Statistics 2008, World Bank Global Road Safety Facility, Cisco IBSG Automotive 2011
Accidents
7.9 million accidents
7.4 million injured
1.3 million fatalities
$0.6 trillion cost
Congestion
90 billion hours delay
230 million metric tons
of carbon-equivalent
$1 trillion waste
(2% of GDP)
Auto Business Model
Oversized and
underutilized vehicles
75% of automotive
value add post sale
8%-15% gross margins
Road/ Traffic System
“Free” public service
No/ low return on assets
Underfunded
Deficient
Future of Mobility?
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
Society
Fewer crashes
Lower traffic/road/toll operation costs
CO2 reduction
Vehicle User
Lower insurance
Lower operation cost
Less time stuck in traffic, more productivity
Internet of Cars Service Providers
Traffic guidance, navigation, emergency services
“Google on wheels,” PAYD insurance, location-based services
Auto OEM/OES
Lower service/warranty costs
New profit pools
Architectural savings
$ 550
$420
$300
$160
Benefits per vehicle, per year Source: Cisco IBSG Automotive and Economics Practices, 2011
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
Connecting the Value Chain
Extended Design and Supply Chain
Travel Experience & Location-Based Services
Distribution and Service Network
CONNECTED within the car
CONNECTED to personal devices
CONNECTED around the car
Marketing, Advertising, CRM
CONNECTED to the cloud
Source: Cisco IBSG
Automotive, 2011
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
Ubiquitous Connectivity Artificial Intelligence
Context
Network
Source: Cisco IBSG Automotive 2011
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
Source: Web Research, 2011
Mobility On-Demand Smart Parking
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
Passenger Vehicle Stock
(Millions)
Reduce Cost to World Average of 24%
Source: EIU Data, Cisco IBSG Automotive 2010
Transportation & Communication Cost
(Percent of Personal Income)
58%
54%
50%
43%
42%
Brazil
India
Thailand
China
Mexico
17%
15%
15%
15%
14%
12%
United Kingdom
Germany
France
Italy
Japan
United States
Mature Markets
Emerging Markets
Today 2020
13%
750
1,750
59%
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
IoT Infrastructure Platform
Industry Innovation: Applications and Operations
Sensors and Things
Connectivity Data
Analytics Management and Control
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
Op
era
tio
n
Infr
astr
uctu
re
Veh
icle
Public Cloud
Subscription-based Services
Private (OEM) Cloud
Data Center/Virtual Servers
Enterprise Cloud
Enterprise Video, Voice, Data
V2V Communication (802.11p)
V2I/Upstream Communication (Wi-Fi, 3G/4G, 802.11p, etc.)
Serv
ices
Electrical Charging Network Charging Stations, Other Services
Mobile SP 1 Mobile SP 1 Energy Service Providers
(Smart Grid)
Mobile WiFi Offload Wi-Fi Hotspots,
802.11u, 3G/4G
Consumer Network Home/Dealership Wi-Fi Hotspots, Femtocells
Mobile SP 1 Mobile SP 1 Communications Service Providers, “Fog”
VNO Policy Enforcement, Security, Flow-based
Management, DPI, QoS, …
Software Client
DSRC Roadside
Infrastructure 802.11p (V2I)
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
Solve Environmental Challenges Thrive in Smart Communities
Drive Safe and Smart Achieve Greater Energy Efficiency
Live Enriched, Healthier Lives
Redefine Work Models
CONNECTED
within the
car
CONNECTED
to personal
devices
CONNECTED
around
the car
CONNECTED
to the
cloud
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
Thank you.
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