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FISH ARE GOLDSeatrouts from Fyn are silver
The World
Europe
DenmarkMember of the European Union since 1973
General facts about DK43.000 km25,4 mill. inhabitants7.400 km coastline
General facts about Fyn:
3. largest island in Denmark2,985 km2478,000 inhabitants1.400 km coastline
Odense – H.C. Andersen
10 municipalites
VisionTo develop the best place for
coastal seatrout fishing
The 3 components of Seatrout Fyn
stocking
stream restor
tourism dev.
450.000 Euro annually since 1990
PPC: Public-Private-Collaboration incl. 40 private tourism companies
Value chain
Tourism key figures (Source: Evaluation, 2008)
Bed nights 64.400
Spending pr vacation €650 (Dkr 4.790)
Daily spending €95
Spending fishing tackle €30 (Dkr 209) per day
Turn over €5 mill per year (+ unknown)
Tax revenue, municipalities €0,5 mill. annually
Job creation 28,3 full time
Annual municipality contribution €0,4 mill. annually €0,07 mill. (marketing)
Other strengths (Source: Evaluation, 2008) Fishing guide handbook ’117 fine fishing spots on
Fyn’ sold in more than 90.000 copies. Most
popular commercial fishing publication in Europe …
UNEP Live Award: Silver Medal 2010
From Offline to Online – new web 2.0 site
From standard web to trendy web 2.0 site
Web funding by EU -FLAG
Real time info to fishermen via
Live Twits + blog by fishing
guides
SeatroutFyn on
Online catch reports,
personalized fishing diary
• All standard web features•Mobile weather forecast•Personal Seatrout Fyn site if you are registered•Tourist information• Many other features
Google maps
Strengthen the concept…Economic
sustainability
Environmental
sustainability
Socio-cultural
sustainability
Improving a better dialogue with commercial fishing industry / fishermen e.g. to
create new jobalternatives
for them
Case example:Commercial
fishing industry on South Fyn
1990: 1100 jobs2010: 120 jobs2020: 20 jobs
Thank you!
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