21 DIY to Local Internet Marketing By Jason Weaver Organizer of IWMM

21 DIY TO INTERNET MARKETING -By Jason Weaver Organizer of the Idaho Web Marketing Meetup

http://goo.gl/ewWIL

PPC / SEO / MAPS

“Google exists to provide the world’s best Internet search experience. Google accomplishes this for millions of users daily by delivering a powerful, fast, and easy way to find the most relevant information available…”

-Google

Quality / Relevance / Trust

v

Be On Page 1

79 Local Search Ranking Factors

Your Business Identity

N. Name A. Address P. Phone Number

“Do not create a listing or place your pin marker at a location where the business does not physically exist. P.O. Boxes are not considered accurate physical locations.”

– Google Places Guidelines

Your Business Identity - Tips

Have a business address near where you do business

Don’t use a P.O. box. If you don’t have a physical location use your home, shared office or rented mail box with street number.

Don’t move. But if you do clean up your N.A.P.

Understand Online Customers

Keyword Tool: adwords.google.com/o/KeywordTool Research Tools:

servicebusinesssem.com/do-you-need-to-do-online-research-for-your-brand

Understand Online Customers

Understand Online Customers - Tips Map the keywords to existing page or

create new pages keyword + location = geo keyword

Start by create pages for each category of products

Optimize SEO on those pages – I like SEOMoz on page grader, Free 45 day trial

Build out the locations you serve

Get More Online Business

There is only 2 ways to get more business online

1. Get in front of more people

2. Or catch more already seeing you

Become Awesome + Get in Front of Your Target

= Success Online

Become Awesome

Pest Control – 24% Conversion Rate

Awesome Landing Pages

Sponsor / Member Badges

Sponsor / Member Badges

A/B Testing

A/B Testing

Become Awesome - Tips

Have clear calls to action (Phone Number, Buttons, Forms)

Have a clear message which is the most compelling message you can think of

Include – see perfect landing page: Trust symbols Pictures of staff Testimonials Review links Map Relevant local information

Put the sponsor or member badges on your website A/B test when possible

Track Everything

Get More Eyesby

Track Everything & Focus on KPI’s Web traffic Web form submissions Phone calls Spend on advertising Direct emails Value of a sale

Track Everything & Focus on KPI’s

servicebusinesssem.com/what-is-the-value-of-a-direct-mailer-vs-website-leads

Track Everything & Focus on KPI’s

servicebusinesssem.com/what-is-the-value-of-a-direct-mailer-vs-website-leads

Track Everything & Focus on KPI’s - Tips

Start tracking everything (I compile it all in Google Docs)

Use this to empower you to find more channels to bring in more visitors (Google PPC, Facebook, ect…)

Make improvements at every level Admit you might need a new website,

marketing team, or a better you

Links & Citations

Links & Citations – Google+ Local

Links & Citations

Links & Citations

servicebusinesssem.com/link-building-tools-methods

Links & Citations - Tips

Have a Google+ Local Page Write a review for another business Get listed everywhere it matters to your

industry & local ranking geo directories

www.davidmihm.com/blog/google/plus-page-verification/ www.davidmihm.com/blog/google/plus-review-as-business/

Reviews – Do This

Reviews – Sustainably Plan

1. Ask for a review2. Gain customer contact information3. Provide the easiest way for leaving a

review possible

servicebusinesssem.com/the-true-power-of-reviews-testimonials

Reviews - 5 Biggest Mistakes 1. Posting reviews for others or hiring a

company to do this for them2. Asking for a review but not making it

easy3. Not responding to reviews bad or good4. Trying to incentivize reviews5. Never asking for a review

servicebusinesssem.com/the-true-power-of-reviews-testimonials

Reviews - Emails

Reviews - Website

Reviews - Tips

Hug Obama if you dare Implement sustainable plan to get

reviews from real people in your area at their home

Who to Follow – Local Help

Three Ways to Learn Internet Marketing iwmm.org/learn-internet-marketing

Personal Blog servicebusinesssem.com/category/blog

Idaho Web Marketing Meetup Blog iwmm.org/blog

Free 30 Minute Consolations

208-932-1714 JTWEAV@gmail.com

Questions