21st CCLC Hartford, 10 4-13

21st CCLC Networking Meeting

Hartford, CT

Using Social Media to Connect Our Learning Communities

October 4, 2013Dr. Joe Mazza

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Resource Links for Today’s Session

• TodaysMeet Backchannel link: www.todaysmeet.com/21stCCLC

• Knapp Elementary Family Engagement Wiki

• On Twitter? Use #21stCCLC to share your learning today

• Leadlearner.com

• Following today’s sessions, visit slideshare.net/leadlearner (or search 21stCCLC) and you will find all slides & links.

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My work

Lead Learner at @KnappElementary

“Principals’ Use of Social Media To Communicate Between Home & School” University of Pennsylvania, May 2013

Blogger: Edutopia, Connected Principals, Parent Involvement Matters, Smartblogs, eFACE Today, LeadLearner.com

National IEL Consultant

PennGSE Innovation Coach

Weekly #PTchat Moderator on Twitter

#PTchat Radio Host (iTunes)

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Connecting Schools in a Digital Age

#21stCCLC4

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Commodore 64 kid

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Hubbard Woods School (K-4)Winnetka, Illinois

Supporting Post: 3 investment good leaders make in creating other leaders

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Community-building through technology

WGST - Hubbard WoodsSupporting Publication: Methods That Matter II #21stCCLC

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COMMUNITY - BUILDINGCollaborativeTransparent

Relationship-drivenBuilds trust

Implemented with (not to)Partnership and shared

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Collaborate by default

Shared problem Shared action planShared research Shared actions

Shared next stepsShared parents’ perspectives

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#21stCCLC

If we’re serious about collaborating we’re using collaborative tools by default.

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Image credit: http://www.secularstudents.org

Family engagement insanity = continuing to expect parents to come to us...

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Schools Must Meet Parents Where They Are If They Are Committed to Building & Maintaining Home-School Partnerships

460,000 people sign up for Twitter accounts each day. 70% of these sign-ups are aged 18-35. (Pew Internet Study, 2011)

Supporting Post - Case for eFACE #21stCCLC16

Where to begin?

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Invest in Communication Without Technology Beyond the Bakesale (2007) - Four Core Beliefs

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FACEFamily And Community Engagement

Dr. Joyce Epstein Dr. Karen Mapp Dr. Anne Henderson Dr. Steve Constantino

The research is robust.#21stCCLC

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Welcome. Honor. Respect.

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Get Connected...See through the lens of those already using these tools

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Joined Twitter Summer 2011 as @Joe_MazzaBegan following 10@NMHS_Principal@LarryFerlazzo@ShellTerrell@Edutopia@GCouros@Cybraryman1@TomWhitby@ChrisLehmann@webclassroom@l_hilt

Image credit: coroflot.comSupporting Post - Parents’ Guide to Twitter

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Social media based professional development is now available where teacher preparation and educational leadership programs miss the mark.

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Family engagementTechnology integration

Collaborative transparency

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#21stCCLC

Weekly Hashtag Chats

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#PTchat (Parent-Teacher Chats)Wednesdays at 9PM EDT

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#21stCCLC

Meets virtually every Monday night at 9PM CST

Supporting Post: The origin of #ohedchat by Jeremy Evans

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Recent #OHEDCHAT Conversations

■ RtI/IAT■ Content Area Literacy■ Students Creating Textbooks &

Digital Literacy■ Ten Trending Topics■ Educational Leadership■ Project Based Learning (PBL)■ Standards-Based Grading■ Professional Development, Part I & II

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What is the impact of social media tools like Facebook, Blogs, Instagram, Youtube, Wikis & Twitter on home-school partnerships?

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#21stCCLC

March 2011:

Is there any research out there re: the use ofsocial media to connect home & school?

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Dissertation Debrief

Use of Social Media Tools By School Principals to Communicate Between Home & School

Joe Mazza, University of Pennsylvania

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Qualitative Case Study Analysis

-> 3 Principals-> 3 Parent leadership groups-> Actual social media evidence

What works? What doesn’t? Next steps?

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FACEFamily And Community Engagement

Dr. Joyce Epstein Dr. Karen Mapp Dr. Anne Henderson Dr. Steve Constantino

The research is robust.#21stCCLC

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eFACEelectronic Family And Community Engagement

voicemail

Email

fax machine

P.A. system

460,000 per day (Pew Internet Survey)#21stCCLC

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Epstein’s 6 Types of Involvement

Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm

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Epstein’s 6 Types of Involvement

Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm

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Family Engagement Core Values1) All parents have dreams for their children and

want the best for them.

2) All parents have the capacity to support their

children's learning.

3) Parents and school staff should be equal

partners.

4) The responsibility for building partnerships

between school and home rests primarily with

school staff, especially school leaders.

(Henderson & Mapp, 2007)

Image credit: http://www.howstuffworks.com

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Using Social Media:Research Questions

•What communication benefits are being experienced?•What communication challenges are being experienced?•What does the actual social media evidence found publicly online suggest?

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Methodology

Convenience SampleQualitative Case Study Analysis

3 Principals3 Parent focus groups3 Sets of social media artifacts

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Findings

School principals are responsible Limited leadership preparation for using social

media toolsTools offer two-way communication by defaultTools offer direct and immediate access to

principal Educational “branding” occurs

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Findings (cont.)

Learning community can communicate in the same conversation without being in the same room

A true depth of how many parents utilized social media tools to support teaching and learning is unclear

One size does not fit all. There is a single “one tool” that all parents use. Various “preferences” came from parents at each of the schools studied.

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Findings (cont.)

Schools used social media tools to recognize, announce, solicit feedback, remind, build relationships and engage learning community directly and indirectly connected to school.

Above all, parents seek face to face, two-way communications with respect to eye contact, tone, empathy, respect

Social media tools aimed to complement family engagement efforts already in place by three schools, not replace them. #21stCCLC

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Implications for Practice

It’s not about the technology

Focus on embedding core beliefs of school, family and community partnerships before engaging social media tools.

How school and parent leaders can go about entering the world of social media to engage families and the community.

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It’s not about the tools, but the relationships

“Technology should be like oxygen; ubiquitous, necessary, and invisible.”

@ChrisLehmann

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Implications for Practice (cont.)

Training

Need for University and school-based professional development for school leaders on school, family and community partnerships.

Need for professional development for school leaders, educators, parents and other learning community members on use of social media tools

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Implications for Practice (cont.)

One Size Does Not Fit All

Access, home use and training needs should be identified consistently; Per district, per school, per class.

Schools must identify which tools work best, and which tools parents already depend on in their personal lives. Build a “menu of communication offerings” to “meet parents where they are.”

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Making Connections:Engaging Families With Social Media Tools

Joe Mazzaleadlearner.com

#PARENTCAMPSat, 11/2/13

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Ongoing Face to Face Two-Way CommunicationsFour Core Beliefs (Henderson & Mapp, 2008)

Email Distribution ListFamily Engagement Wiki

Home & School 2.0Twitter

Text Alerts

“Mobile App”?

PollEverywhereSkype Parent-Teacher Conferences

Remind 101 - Text Alerts

A “MENU” of communications grown over time

Google Voice/Text lineHome & School Facebook

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How Do You Know What YOUR Parents Are Using For Work & Home?

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ASK THEM in multiple ways

Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School. #21stCCLC

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Epstein’s 6 Types of Involvement

Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm

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Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School. #21stCCLC

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Welcoming-Honoring-RespectingMain Lobby Components• Welcoming front office staff

• Clocks relating to timezones of our families

• Parent Resource Center

• Parent Computer Kiosk

• Signage in top 5 languages

• Student work

• Sitting Area

• Principal’s Office #21stCCLC54

How do liability concerns impact family engagement?

December 21, 2012Winter Sing-A-Long

Gym Capacity: 626

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Face to face two-way communication - A foundation or “home button” for home-

school partnerships

Image credit: inspiredmamadesigns.blogspot.com

Supporting Post: Leadership “Home Button” #21stCCLC56

Getting Started With Social Media Checklist1. Identify and invest in family engagement core values.

2. Become a connected educator.

3. Understand the distinct communication needs of your school families.

4. Understand the parameters.

5. Share decision-making.

6. Build capacity.

7. Technology is not the answer to solving conflict.

8. Introduce new tools.

9. Offer a menu of offerings.

Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School. #21stCCLC

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Shared eFACE Efforts Implemented @KnappElementary

#21stCCLC58

Supporting Post - Home & School 2.0Average parent-teacher-community attendance = 43 (pre live feed option = 13) for monthly home and school meetings

anymeeting.com

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“Meet Families Where They Are”What does that mean for your school?

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Plant the seeds. Provide ongoing training for parents & teachers.

Overlay Tool: Twitterfall

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Supporting Post - 12 Reasons to Get your School Tweeting62

“@KnappElementary: @MissMorrison’s students read their newly published eBooks to 2nd grade buddies today & will share them with their family tonight!”

dinner table

Tell me about this book you published.

Supporting Post - 5 Ways Being Connected Helps My Students63

Supporting Post: #EdCamp Comes to @KnappElementary

#EdCamp style PD comes to @KnappElementary

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November 2, 20132013 Keynote

Dr. Adam Berman

2012 Keynote Melissa Bilash (@MomCongressPA)

Follow-up Post on ParentCamp via Edutopia65

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Six Ideas to Bridge School & After Care

• Edmodo• Facebook• Biblionasium• Remind101• Mobile Apps• Kidblogs

Session 1: 11:30-11:40

Session 2:11:40-11:50

Session 3:11:40-11:50

Share Out at 12!68

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Ongoing Face to Face Two-Way CommunicationsFour Core Beliefs (Henderson & Mapp, 2007)

Email Distribution ListFamily Engagement Wiki

Home & School 2.0Twitter

Text Alerts

“Mobile App”?

PollEverywhereSkype Parent-Teacher Conferences

Remind 101 - Text Alerts

Offer A “Menu” of Communications (Restaurant-Style)

Google Voice/Text line

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How will you communicate this to families?

#21stCCLC76

“Menu” of CommunicationsFace to FacePhoneSend a noteZippslipSkypeE-mailGoogle TextTwitter

Knapp App (Apple/Android)EdmodoHome & School 2.0 MtgH&S Facebook Page

Supporting Post - “I’m Overwhelmed with all the technology here.”

[Back to School Night Slide]

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Supporting Post - Evolution of Lead Learner by George Couros78

pennfinn13.wordpress.comfacebook.com/pennfinn13

Inside Finland’s Education System3/23/13 - 3/30/13

TEACHERS - ADMIN - PARENTS - STUDENTSConnected Learning Community

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Family Engagement Wiki knappwiki.wikispaces.com

Parent Perspectives

Image credit: akademifantasia.org

What Do Knapp Parents have to say about eFACE efforts?

(Video Link)

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(12-13 family/staff bumper sticker)

@Joe_Mazza - leadlearner.comLead Learner @KnappElementary

Using Social Media to Maximize Family And Community Engagement

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