5 Ways to Keep Your Front Desk Productive - 2/15/16

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5 WAYS TO KEEP YOURFRONT DESK PRODUCTIVE

Bob MaconiVP of Enterprise Sales

Millennium Systems International

Owner of Salon Today 200 WinnerElysium Salon & Spa in Lincoln Park, NJ

YOUR PRESENTER

AGENDA

• Is Your Front Desk A Cost Center or a Profit Center?

• 5 Easy Ways to Keep the Front Desk Productive

• Contact Information

Is Your Front Desk A Cost Center or a Profit Center?

They Should Do More Than Just

• Answer Phones• Greet Guests• Close-Out Drawers• Book Appointments• Ring-Up Sales

5 Easy Ways toKeep the Front Desk Productive

1. Re-Book

2. Up-Sell

3. Cross-Sell

4. Add-On

5. Proactively Contacting Clients

Re-Booking

“Re-booking is the actof ensuring that your clients

always come back bybooking their appointments

in advance.”

RE-BOOKING IS A CULTURE• Educate your team

• Starts in the chair

• Tell your clients when their next appointment is

• Reward clients for pre-booking

• Rewards & Point Systems

Re-Booking =

Increased FOVLet your software do the work for you

Up-Selling

“Up-selling is the actof replacing existing servicewith a more expensive one.”

UP-SELLING

• Train your team on upgrades

• Every industry uses up-sellFor example: 60 Minute Massage to 90 Minute Massage

Up-Sell=

Increased Average Ticket

Let your software do the work for you

Cross-Selling

“Cross-Selling is the actof booking additional servicesto an already booked service.”

CROSS-SELLING

Increase Sales for other Departments

• For Example: Book a facial with a massage

Increase Sales for the same Department

• For Example: Book a pedicure with a manicure

Cross-Sell=

Add-Ons

“Add-ons are items that have beenadded to an existing service

at no extra time, but at extra cost.”

Add-Ons=

Add-OnExamples

You Can Try

ADD-ONS

No Time Wasted.

• Enhance the service for clients

• Train your team on add-ons (and their benefits)

For example: Conditioning treatment for a shampoo and cut

Proactive Calls

“Proactive Calls are the keyto keeping a filled appointment book.”

PROACTIVE CALLS

Examples of Different Kinds of Proactive Calls• Outstanding Liabilities

• Holiday Promotions

Proactive Calls=

Increased Revenue

What is the benefit of doing these5 Action Items financially?

Let me show you…

WHAT IF?

CREATE FRONT DESKPROFESSIONALS

Make It a Career Opportunity – Incentivize ThemFor Example: Create new positions with multiple levels

Receptionist – Entry Level • $8.00 an hour

Front Desk Specialist• $10.00 an hour

Front Desk Professionals• $15.00 an hour and up

• Also encompasses all 5 revenue increasers

TIP 1Re-Booking

TIP 2Up-Selling

TIP 3Cross-Selling

TIP 4Add-Ons

TIP 5Proactively Call

CONTACT USFor questions about today’s presentation

education@millenniumsi.com

Download This Presentation onMillennium’s Slideshare

5 Ways to Keep Your Front Desk Productive - 2/15/16

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