ACE It: Aim Click Edit: Better Photography Skills to Improve YOUR Library's Image

ACE It! Aim Click Edit:

Better Photography

Skills to Improve

YOUR Library’s Image

Dr. Curtis R. Rogers,CommunicationsDirector

Pamela Hoppock, Youth Services Consultant

If they don’t know what you’re library is doing, then you’re not telling them!

Understanding your community. How do I currently reach patrons? How could I do a better job? Budget for PR!

Some Basic PR Concepts

It all depends.

Release formsand Permissions

Exercise caution When in doubt get a

signed release form Post your library’s

policy online and in the building

Announce before programs

Take these steps

Sample policy http://www.hcpl.net/about/guidelines-photo-permissions

Photo permissions at the Library – a blog http://www.davidleeking.com/2009/11/10/photo-permissions-at-the-

library/#.VEZxZyLF_wi

Article about related laws http://www.photoattorney.com/photography-not-allowed-33-photographs-

of-a-local-library/

Take these steps

Webcams/phone cams Point and shoot Intermediate Advanced Consumer Prosumer dSLR Professional dSLR

Types of digital cameras

Wideangle zoom

Standard Superzoom Telephoto

zoom Macro Fisheye

Camera lenses

What are pixels? The word "pixel" means a picture element. Every photograph, in digital form, is made up of pixels. They are the smallest unit of information that makes up a picture. Usually round or square, they are typically arranged in a 2-dimensional grid. 

Pixels

Setting the Right F-Stop for Your Digital Photo

• Use an almost-wide-open f-stop to boost sharpness.

• Adjust your depth of fieldby moving f-stops.

• Avoid too-small f-stops.

Shutter Speed

Think Critically About How Your Library Is Portrayed

What do you like?What would you change?

DSLR Basics

http://www.canonoutsideofauto.ca

What makes a good

photograph?

Rule of Thirds The rule of thirds is the simplest rule of

composition. All you do is take your frame and overlay a grid of nine equal sections. This means you split the vertical space into three parts and the horizontal space into three parts. 

Composition

Photographing your subject straight-on is sometimes the right choice, but you can create visual impact by moving the camera left, right, above, and below.

Perspective

Manual settings Natural light Indoor lighting Consider all options!

Light

Auto focus modesFO

CU

S

http://photographylife.com/dslr-autofocus-modes-explained

Indoor Outdoor Landscape mode? Portrait mode? Frame the image

Location

Tablets and Phones

Tips Apps vs built in cameras

Other Devices

First…

If you’re going to use it like a camera, treat it like a camera

Ditch the flash

Smartphone flashes don't actually flash.

They are just glorified LED flashlights

Finally…

• Switch on your grid • Use your finger to focus• And on the iPhone: to adjust

lighting• Stabilize your phone• Don’t use your digital zoom

Apps

Camera and editing apps combined:

Camera+ Pro Camera 7

Filter and Editing Apps:

SnapseedVSCO CamBeFunkyPicMonkeyPhoto Editor by AviaryAdobe Photoshop ExpressPixlr Express

Pixlr.com Use express mode

Upload and edit your image

Crop, adjust colors, use effects, etc.

EDIT, EDIT, EDIT!

pixlr.com

Thank you!

Dr. Curtis R. Rogers Communications

Director 803-734-8928 crogers@statelibrary.sc.

gov

Pamela Hoppock Youth Services Consultant 803-734-8646 phoppock@statelibrary.sc.

gov