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Presentation from Actors Fund 7-26-2012
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Presented by:Beverly Macy
beverlymacy@gmail.com@beverlymacy
Branding Yourself Through Social Networking
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Did you Know… Facebook is on track to reach 1 BILLION
profiles in 2012. Currently 800M +
ALL Fortune 500 Brands are on Twitter
Mommy bloggers make a difference to advertisers and brands
1 Tweet sparked $33M in donations for Haiti Earthquake Relief
Twitter can accurately predict movie box office revenue
Social Media is being called the new Nielsen and CNN
Dell has sold over $120M in used equipment via Social Media
Beverly Macy 310.860.4788 @beverlymacy
ADAPT OR DIE1998
“Why do we need web pages?”
2012“Why do we need real-time social media?”
http://www.youtube.com/watch?v=fpMZbT1tx2o
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Find and be found
Beverly Macy 310.860.4788 @beverlymacy4
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Employers Are Looking for Talent
Passive candidates need to be offered opportunities which will allow them to change the trajectory of their career
Raises the bar and makes employer branding more important than ever before
Take employer brand to the sort of top talent that should be working at their company
Employer branding means creating places where candidates can discover your values, culture and learn more about what it’s like to work at your company from people in their network
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How will the perfect job FIND YOU?
Your Personal Brand
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The Resume Is Dead Actually, it’s evolving
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What Is Social Media?
First off, it’s SOCIAL – about people connecting
NETWORKINGLong form communication to share content
CONTENT COMMUNITIESShare, comment on, organize, bookmark and collaborate together
MICROBLOGGING Short form communication to share content
LOCATION BASEDConnect users and brands using geo-locating technology
Beverly Macy 310.860.4788 @beverlymacy
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FacebookFacebook
900 Million Users – 155 Million + in the US Targeted user information including age, gender, location,
likes Average user has 130 friends; 8 new friends a day; 55 min on
the site per day Invited to 2 -3 events per month Facebook has a multiplier effect – IMPLIED TRUST
Pages product, brand or business Contains basic information to the group or business page such
as links to company site, newsletter subscription information and newsletter archives
Place to post upcoming events including webinars, conferences and other programs
Develop engagement strategy
Beverly Macy 310.860.4788 @beverlymacy
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Speaking Twitter
@ is your Twitter “Handle”– @ Reply is directed to the person and visible to all
DM is a Direct Message– Private message between two who follow each
other RT is a ReTweet # Hashtag is a grouping of tweets around a
topic. # is searchable Tweet chat is a specified time to discuss a
topic using a # hashtag List – Compiled to group handles by topic
Beverly Macy 310.860.4788 @beverlymacy
Set up a Blog
Blogger, Tumblr, WordPress, and Squarespace
1. Pick a platform
2. Create an account
3. Set up the profile (what it’s about?)
4. Start writing!
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A Virtual Trade Show
People you already know
People you want to know
People you should know
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LinkedIn Demographics
Building BRAND YOU
1.What are your attributes?2.What brand are you trying to build?3.Why?4.Be Perceived as an Expert5.Go niche
Will They Find YOU?
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Personal Branding Best Practices
Promotion:1. Be Modest - What if I sound like I’m bragging?2. Be Truthful - Awards, honors3. Don’t oversell – State the facts. No blatant self-serving
“Toot Your Own Horn”
“Celebrate & Empower Your Dreams”
Tips:1. Disengage yourself from YOU2. Look at yourself as a valuable project3. Create a plan4. Engage a trusted colleague to proofread, comment5. Do it! Make revisions as you go
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Getting Started – Image Tips
1. Professional photo – Close Up
2. Consistent handles (names) across all social platforms
3. Link everything!
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Personal Professional Profile
LinkedIn Profile Tips
Use your real name Craft a headline that
accurately brands you right now
Value Proposition Post relevant and
timely information in status updates
Education Skills Accomplishments Portfolio Projects Publications SlideShare
presentations Twitter handle Link to blog
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5 Tips to A Memorable Personal Brand
1. BRAND YOURSELF strategically
2. BRAND YOURSELF as a valued partner
3. BRAND YOURSELF as a communicator
4. BRAND YOURSELF by staying one step ahead
5. BRAND YOURSELF as being socially savvy
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Thank You!
Embrace the Future Empower Brand “You" Lead the Way!
Beverly Macybeverlymacy@gmail.com
@beverlymacy
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