Advertise your wares and sell your services with a library brochure niamh o'sullivan hslg 2013

Advertise Your Wares &Sell Your Services

 with a Library Brochure

Niamh O’Sullivan, Research Officer/LibrarianIrish Blood Transfusion Service

Aren’t print brochures a bit old-fashioned?

• People still like print

• Brighten a workspace

• Visitors like to leave with something

• Took “inspiration” from HSE Library brochure (Dr Steevens Hosp.)

• Historical aspect

Image courtesy of the IBTS Digital Photo Archive

• Name• Logo• Mission Statement

• “The mission of the IBTS Library is to promote excellence in learning, education and research within the Irish Blood Transfusion Service by providing an innovative library service for all staff and by enhancing the dissemination of information consistent with the organisation’s value of learning.”

What to put on the cover?

Don’t forget a cover image

Need Help in Writing Your Library Brochure?

by Tanya Feddern-Bekcan

http://opls.blogspot.com/2009/08/need-help-in-writing-

your-library.html

The Middle Pages

• List our services

• No Jargon

• Here’s what we can do for you

• Bright colourful blood drop shapes

J. Howard Miller's "We Can Do It!" poster, 1943 http://en.wikipedia.org/wiki/We_Can_Do_It!

• Library details• Hours of opening• Link to virtual library• Tag line• Staff names with

contact details• Other Library Roles

The Back Page

How much did it cost?

Was it Worth it?

Staff took copies for their workspaces

On noticeboards

Organisational Newsletter I-ByTeS

On the Intranet

Given to Library visitors

Promotion of IBTS Library at events

Final Thought

• “Doing business without advertising is like winking at a girl in the dark. You know what you're doing, but nobody else does!”.

~ Stuart H. Britt advertising guru