Advertising campaign for the Italian students fictive firm

VI Transnational Meeting 28 Feb 3 March 2012

Kuopio Finland V. Miglio F. Sacchi

Comenius Partnership 2010/2012Business Ideas for the Future

BIF

VI Transnational Meeting 28 Feb 3 March 2012

Kuopio Finland V. Miglio F. Sacchi

VI Transnational MeetingKuopio - Finland

28 Feb. - 3 Mar. 2012

VI Transnational Meeting 28 Feb 3 March 2012

Kuopio Finland V. Miglio F. Sacchi

This project has been funded with support from the European Commission.

This presentation reflects the views only of the author, and the Commission cannot be held

responsible for any use which may be made of the information contained therein.

Product

Channels

Time Frame

Campaign Theme

Slogan

Campaign Plan

The Camporelli Biscuit factory is a business dedicated to the production of the typical “Biscuits of Novara”. According to the legend many years ago they were called “Biscuits of the Nuns” or “Biscuits of San Gaudenzio”, the patron of the city. After the French Revolution, they fell in disuse, but a group of nuns continued the production for themselves. In 1852 the Camporelli family began the commercialization of the product, improving the quality. Today the recipe is still the same as it was in the past.

The biscuits of Novara are a fatfree high energy food easy to digest.

Made with eggs, sugar and flour, they are very good for children, elderly and sickly people. These biscuits are perfect with milk, tea, coffee and delicious if they are soaked in wine or chocolate.

Television

Internet

Fliers

Channel Time frame Type Frequence Length Period

Television 2 months Commercial 10 per day 20 seconds Prime time

Internet 6 months Commercial 5 per day 10 seconds Evening

Door to door 1 month Fliers 1 per week - Morning

Malls 15 days Taste Daily - Mid afternoonTea time

Camporelli Biscuits have an ancient tradition in Novara and they are famous in all the province. Their production dates back to 1852. Nutricious and fatfree, Camporelli are a perfect snack for all times.

Timeless tradition & energy for a break

BISCOTTIFICIO CAMPORELLI Vicolo Monte Ariolo 3

Novara (NO) Italy

www.biscottificiocamporelli.cominfo@camporelli1852.it

Liceo Scientifico Antonelli Novara - Italy

Printed in February 2012, Presented at VI Transnational Meeting

Kuopio Finland 28 Feb. 3 Mar. 2012

Comenius Partnership 2010/2012Business Ideas for the Future

BIF

The Camporelli biscuit factory is a business dedicated to the production of the typical “biscuits of Novara”.According to the legend many years ago they were called “biscuits of the nuns” or “biscuits of San Gaudenzio”, the patron of the city. After the French Revolution, they fell in disuse, but a group of nuns continued the production for themselves.In 1852 the Camporelli family began the commercialization of the product, improving the quality. Today the recipe is still the same as the past.

The biscuits of Novara are a high energy food, fatfree and so easy to digest. These biscuits, made with sugar, eggs and flour, are perfect with milk, tea, coffee and delicious if they are soaked in wine or chocolate.