Advocacy Campaigns on Social Media

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COM 117 Guest Lecture, Spring 2013

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ADVOCACY CAMPAIGNSON SOCIAL MEDIA

MEDIUM IS THE MESSAGE

“THE INSATIABLE AMERICAN APPETITEFOR SCREENS”

IMMEDIACY

IMMEDIACY

IMMEDIACY

INTERACTIVITY

INTERACTIVITY

REACTIONARY

MULTIMEDIA

DIGITAL PR LESSONS

ADVOCACY CAMPAIGNS

•Clear mission and purpose•Address audience•Simplify your message•Design for message

GILL SANS

GEORGIA

HELVETICA

TREBUCHET

TAHOMA

COMIC SANSCURLZ MT

BRUSH SCRIPT

DESDEMONA

PAPYRUS

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