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Digital con+nues to grow [credit: WeAreSocial, August 5, 2015, retrieved from h<p://ow.ly/Qyhus]
BEST RESEARCH EVIDENCE
PROFESSIONAL EXPERTISE
CLIENT VALUES
*Freberg et al, 2013
• Spend Ime evaluaIng users / senIment / track history of users who are enthusiasIc aggregators.
• Use data to provide insighLul informaIon. • Showcase best pracIces / steps to take to deal with these individuals on certain plaLorms [reporIng / etc].
• Evaluate Iming of best pracIces + discuss in class about the opportuniIes / challenges / case studies.
• Newsjacking consequences towards reputaIon discussions. • PracIce think before you update exercises in and out of class. • Stress the importance of public viewing and presence of
updates [track updates and conduct an SM audit]. • Peer evaluaIon of updates and audits + professional
evaluaIon of porLolio and presence from trusted professionals.
Source: Followerwonk [free/paid tool for TwiIer]èhIps://followerwonk.com/
• Timed simulaIon • Work independently for first part. • Provide overview of industry 24 hours ahead of
simulaIon for students. • Similar to midterm exam with three parts.
• Provide students with individual assignments at first [1 hr]
• Construct messages / ethical pracIces / note of legal implicaIons and polices / audiences / strategies
• Turn into TurnItIn or SafeAssign • Share updated situaIon + work in teams • Have to address PR, legal, ethical, and social/cultural
situaIons. • Real-‐life simulaIon • Review from professionals + colleagues • Present insights and reacIons/reflecIons to class • Individual and peer-‐evaluaIon
Crisis CommunicaIon SimulaIon Exercise [Freberg] h<p://ow.ly/QyhyA
MEASUREMENT !Identifying
networks/trends/early warming
signs !
RAISING QUESTIONS & NEW
PERSPECTIVES!Brainstorming ideas / policies / potential issues !
TRANSLATING DATA TO APPLIED BEST PRACTICES!
Using tools to detect trends &
insights !
EMBRACING THOUGHT LEADERS!
!SHARING NEW
LEGAL GUIDELINES FOR CRISIS
PREPARATIONS!
SHARE RESOURCES & IDEAS!
!ETHICAL
PRINCIPLES AND POLICIES!
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