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Whither eBooks: A Publisher’s Prospective
Phil MadansDirector of Publishing Standards & Practices
Hachette Book Group
The Changing Standards LandscapeALA, New Orleans 2011
Phil Madans--Whither eBooks, ALA, 2011 2
Hachette Book Group
Phil Madans--Whither eBooks, ALA, 2011 3
“Change is inevitable - except from a vending machine. ”
– Robert C. Gallagher
“Nothing endures but change.” – Heraclitus
Auto-Sync Digital Platform
Creative Content
Software Building Blocks
SocialReader
Blogs Video Audio
PicturesContests
Commerce
Author 1 Author 2 Author 3 Author 4
GamesMaps
Analytics Marketing Community
4Phil Madans--Whither eBooks, ALA, 2011
Phil Madans--Whither eBooks, ALA, 2011 5
“Every time I find the meaning of life, they change it.”
– Reinhold Niebuhr
Multipurpose
One, and only one, instance of content is stored in a digital format easily transformed into any number of products, physical or digital, at any time..or at the same time.
6Phil Madans--Whither eBooks, ALA, 2011
Marketing
Physical
CONTENT
Mobile
B2B Communities
eBook
*Enhanced
Paid
Apps
Marketing
Create Content Once for All Forms of Consumption
7Phil Madans--Whither eBooks, ALA, 2011
Print/Product Centric
Content Centric/Format Agnostic
Hardcover (First Format)
Paperback
Large Print
eBook
Digital Galley
Enhanced eBook
App
8Phil Madans--Whither eBooks, ALA, 2011
Content Centric/Format Agnostic
Paperback
Large Print
eBook
Digital Galley
Enhanced eBook
App
Hardcover
DELIVER US
FROM EVIL
Content
Content Centric
Think Outside the Page
9Phil Madans--Whither eBooks, ALA, 2011
Content Creation
Content
DescribingAuthoring Editing
10Phil Madans--Whither eBooks, ALA, 2011
Content Creation
Content
DescribingAuthoring Editing
Product
DistributionFormats QA
Multi-Product Delivery
11Phil Madans--Whither eBooks, ALA, 2011
Phil Madans--Whither eBooks, ALA, 2011 12
Collaboration
Phil Madans--Whither eBooks, ALA, 2011 13
Collaboration
Product Centric
Phil Madans--Whither eBooks, ALA, 2011 14
Collaboration
Content Centric
Focus on Process: Simplicity, Integration of Workflows, and Continuous Improvement
Data Acquisition
Data Quality
Data Architecture
Data Management
Digital Workflow
Contracts & Royalties
PublicityWarehouse
Management Systems
DAM
Order To CashReporting
Suppliers Customers
15Phil Madans--Whither eBooks, ALA, 2011
Phil Madans--Whither eBooks, ALA, 2011 16
Standards
Identify
Product/ISBN
Work/ISTC
Authority/ISNI
DOI
Describe
Bibliographic
Subject Categories
Contextual Keywords
Descriptive Marketing
Rights
Territories
Sales/Tax
Content Structure
Communication Tools
ONIX
MARC
XBITS
GDSN
EDI
Communities
Trading Partners
Internal Systems
Reviewers, Influencers
Consumers
Authors
Phil Madans--Whither eBooks, ALA, 2011 17
Infrastructure change is a challenge
Workflow change is a challenge
“Every path has its puddle.”– English Proverb
Trading partner relationships during times of turbulent
change can be a challenge
Auto-Sync Digital Platform
Creative Content
Software Building Blocks
SocialReader
Blogs Video Audio
PicturesContests
Commerce
Author 1 Author 2 Author 3 Author 4
GamesMaps
Analytics Marketing Community
18Phil Madans--Whither eBooks, ALA, 2011
“All is connected… no one thing can change by itself.”
– Paul Hawken
(Yoga Journal)
“Life is change. Growth is optional. Choose wisely.”
– Karen Kaiser Clark
19Phil Madans--Whither eBooks, ALA, 2011
Thank You
Phil MadansDirector of Publishing Standards & Practices
Hachette Book Groupphil.madans@hbgusa.com
Phil Madans--Whither eBooks, ALA, 2011 20
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