Apple and the root of innovation

Presented by:Pham Dang Hung (Faculty of Business Information Systems)Email: phdhung@gmail.com

Apple and the root of Innovation

Contents

A story about Steve Jobs!

Apple Inc.

Steve Jobs

Apple’s co-founder, leader and the Innovator!

An event in 1994

Apple sued Microsoft for stealing GUI (Graphical User Interface) design!

But ... at the same time, Apple was sued by another company for the same reason!

Xerox Alto and Apple Macintosh

How did he get this?

XEROX PARC!

How is his idea?

“Good artist copy, Great artist steal”

A deal from Steve Jobs!

“Jobs proposed a deal: he would allow Xerox to buy a hundred thousand shares of his company for a million dollars—its highly anticipated I.P.O. was just a year away—if PARC would “open its kimono”” (1979)

Xerox Parc more inventions

http://www.parc.com/

Charles Geshke and John

Warnock 1983

PostScript

SynOpticsLudwick and Ron Schmidt, 1985, fiber optic

David Liddle and Donald Massaro in 1982

1991

Liveworks 1992Documentum Howard Shao and John Newton 1990

Metcalfe, 1979

Charles Simonyi

Not only Apple

SummaryLook around, look back and get a smart

deal!Become next Steve Jobs!

Referenceshttp://hbr.org/http://www.cio.comhttp://www.parc.com/about/http://en.wikipedia.org/wiki/Xeroxhttp://en.wikipedia.org/wiki/Xerox_Altohttp://en.wikipedia.org/wiki/Canon_(company)http://www.newyorker.com/reporting/2011/05/16/110516fa_fact_gladwell?currentPage=all

Thank you for your

attention!

Backup slides

Why Xerox did not see what it had?

Hesitation!

“After their unhappy experience with Scientific Data Systems (SDS, later XDS) in the late 1960s, the firm was reluctant to get into the computer business again with commercially untested designs.”

http://en.wikipedia.org/wiki/Xerox_Alto

Slow in realizing value..

Business Protection..

http://www.newyorker.com/reporting/2011/05/16/110516fa_fact_gladwell?currentPage=all

The opportunity was over..

http://www.pcworld.com/article/170337/the_10_stupidest_tech_company_blunders.htm

Business Protection again..

http://www.cio.com

The core competency of the corporation (1990)

C.K Prahalad and Gary Hamel

"Only by fully leveraging core competencies can small companies like Canon afford to compete with industry giants like Xerox"

http://hbr.org/

What’s result today?

Key numbers for fiscal year ending December, 2010

http://en.wikipedia.org/wiki/Xerox

XeroxSales:

$21,633.0M

Net income: $606.0M

Income growth: 24.9%

CanonSales:

$45,454.0M

Net income:

$3,023.8M

Income growth: 111.9%

http://en.wikipedia.org/wiki/Canon_(company)